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| How are sporting goods like Coco Chanel? According to the founder of a running-shoes company, in the past two years the global industry has seen a major shift, “comparable to the 1920s when [Chanel] liberated women from corsets.” A new report, from the World Federation of the Sporting Goods Industry and McKinsey, reviews the market and dives deeper on five trends that could reshape it in 2022, including social commerce and sustainability. Read the executive summary or download the full report for free to get smart and stay ahead of the game. |
| — Torea Frey, managing editor, Seattle |
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The sporting-goods industry continues to evolve amid increased health awareness, shifting channel preferences, and rising sustainability concerns. Sporting-goods players need to adapt to five trends shaping the industry in 2022.
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