A CEO’s guide to the metaverse

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Brought to you by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities

The metaverse–while still in its early stages, it has become a force that is impossible to ignore. It has captured the imagination of not only individuals but also companies, both big and small. With millions of people flocking to the metaverse and investors piling in, what does this mean for CEOs? The potential is enormous, according to McKinsey’s Homayoun Hatami, Eric Hazan, Hamza Khan, and Kim Rants in a new McKinsey Quarterly article. They estimate that the metaverse could generate $4 trillion to $5 trillion in value by 2030 and outline the opportunities and obstacles in the road ahead. See why the metaverse should be a CEO issue and the 3 steps business leaders can take to be prepared for the future.

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by "McKinsey Daily Read" <publishing@email.mckinsey.com> - 06:24 - 25 Jan 2023