Skip to Content

A leader’s guide to the business impact of tariffs

Leading Off

Take action now ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Leading Off

Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms

Welcome to the latest edition of Leading Off. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.

—Alex and Axel

Volatility and caution remain high as business leaders continue to evaluate the potential impacts of tariffs and trade controls on their organizations and on the global economy. Last week, we highlighted one move that companies can make to navigate the situation: creating a geopolitical nerve center to track developments in global trade and coordinate their responses. This week, we consider the actions that leaders can take to put their companies in a strong position for the long term, even in an evolving economic landscape.

An image linking to the web page “Tariffs and global trade: The economic impact on business” on McKinsey.com.

While business leaders are hoping for clarity on the global tariff situation, they cannot simply take a wait-and-see approach—or focus only on more tactical, short-term responses. McKinsey’s Cindy Levy, Shubham Singhal, and Zoe Fox suggest that leaders take three steps to position their companies to thrive in this challenging environment. First, they can assess how tariffs will affect their competitive advantages and growth prospects. Second, organizations can define both their strategic postures and the actions that could help them seize the business opportunities that trade-related changes may present. Finally, leaders can analyze multiple potential scenarios and pressure test different strategic moves they may need to make. “With this view, a company’s leadership team can make proactive decisions to navigate tariff uncertainty while sustaining their company’s resilience and growth,” the authors say.

10

An image linking to the web page “Michael Froman on the business implications of geopolitics” on McKinsey.com.

Business leaders who may feel overwhelmed by the degree of constant global change have good reason. “This is probably the most complex international environment in 80 years,” says Council on Foreign Relations President Michael Froman. In an interview with McKinsey’s Shubham Singhal, Froman adds, “We live in a fragmented world, and it’s likely to become more fragmented.” He says that leaders should consider several key issues in this evolving environment, including their dependencies on certain markets, the impact of government protectionism on supply chains, and the interplay between national security and economic concerns. The long-held view of a strong economy as an enabler of national security is “a little bit flipped on its head,” Froman observes. “Increasingly, we’re looking to economic tools as tools of national security—for example, export controls to keep the most advanced chips out of the hands of our competitors and adversaries so that we can maintain an advantage and a lead on artificial intelligence,” he says. “That could have military and intelligence implications as well as foreign investment restraints.”

An image linking to the web page “Strategic courage in an age of volatility” on McKinsey.com.

The influx of recent global challenges that organizations have faced—from the COVID-19 pandemic to armed conflicts to rising inflation—has shown that leaders can take myriad approaches to dealing with uncertainty. Leaders who demonstrate strategic courage—meaning, a combination of prudence and boldness—are best positioned for success, according to McKinsey Global Managing Partner Bob Sternfels and Senior Partners Ishaan Seth and Michael Birshan. Previous McKinsey research shows that defense-focused organizations tend to perform in the middle of the pack, while offense-minded companies often wind up with a mix of big wins and losses. The authors say that courageous leaders blend both approaches. “As they start to create value from volatility, we see the ambidextrous management teams thriving rather than merely surviving in this environment,” they note.

Lead by being proactive.

— Edited by Eric Quiñones, senior editor, New York

Share these insights

Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here.

This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.

You received this email because you subscribed to the Leading Off newsletter.

Manage subscriptions | Unsubscribe

Copyright © 2025 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007


by "McKinsey Leading Off" <publishing@email.mckinsey.com> - 02:23 - 28 Apr 2025