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Your guide to the expansive potential of generative AI

The newest issue of the McKinsey Quarterly explores how gen AI is transforming the business landscape. In our cover story, “The economic potential of generative AI,” authors Michael Chui, Eric Hazan, Alex Singla, Alexander Sukharevsky, and Lareina Yee share seven key ways this technology phenomenon is reshaping industries and the value they stand to gain from it. You’ll also find a retail reset playbook, a guide to attracting and retaining digital talent, and much more.

This edition is available in an immersive online reading experience we’ve recently unveiled for our flagship publication. Sign up for a free digital Quarterly membership to access it.

A membership to the digital edition of the McKinsey Quarterly also includes downloads of our top 100 reports in the McKinsey Insights Store as well as access to all four of this year’s digital issues of the Quarterly.

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by "McKinsey & Company" <publishing@email.mckinsey.com> - 02:41 - 17 Oct 2023