Accelerating toward net zero: The green business building opportunity

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Forge ahead ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Sustainability is top of mind for both consumers and businesses today. And while there is so much to be done to achieve net-zero emissions of greenhouse gases by 2050, the growing demand for zero-carbon technologies could present exciting opportunities to build new green businesses. Now is the time for leaders to act on the growing demand for net-zero offerings, which could generate more than $12 trillion of annual sales by 2030. Get updated on what it will take to see exponential growth, and the seven key principles to scaling green businesses.
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Accelerating toward net zero: The green business building opportunity
Surging demand for zero-carbon technologies, materials, and services gives companies opportunities to build new green businesses. Leaders that move quickly could see exponential growth.
Forge ahead
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“If you take many of the sustainability-induced projects, they are no longer what I would call pure technical projects. . . . So the complexity is just significantly increasing and will require much more rigorous and sophisticated stakeholder management.”
Christoph Schmitz, McKinsey senior partner on the increased complexity of managing an influx of capital in a recent episode of The McKinsey Podcast
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by "McKinsey Daily Read" <publishing@email.mckinsey.com> - 06:54 - 15 Jun 2022