McKinsey&Company
No sweat
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New year, new you? If you’re like so many of us who made New Year’s resolutions about fitness but haven’t quite lived up to those shiny new 2022 aspirations, you’re not alone. And as the pandemic continues, the safest place to work out may—still—be at home. So designing a space that you’ll want to get your sweat on in can be the extra boost of motivation so many of us need. [NYT] |
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An app a day. Fitness apps offer a convenient way to exercise—whether indoors or outdoors. Apps can level up your workout, but picking the best one might be tricky: in 2020, the iOS and Android app stores had 71,000-plus health-and-fitness apps available. Fitness experts say to look for apps that offer variety (for instance, varying workouts by intensity and length) or allow you to pair fun activities with exercise (say, TV watching with indoor biking). [WSJ] |
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Going back to the gym. Fitness-tech apps raised an unprecedented $2 billion from investors in 2020, as gym goers turned to in-home workouts during the COVID-19 pandemic. However, many people are still yearning for traditional gyms and studios. In the US, 30% of customers visited the gym or studio at least once in the first two weeks of February 2021, while 70% of fitness consumers said they missed their gym as much as they missed family and friends. |
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A sense of togetherness. As the fitness industry shifts its focus from surviving the pandemic to finding new ways to thrive, gyms and fitness studios can build communities to meet consumers’ needs for belonging and support. For example, one UK gym started a virtual running club that allowed members to connect on social media and engage in healthy competition. See our analysis of four types of fitness consumers (from the “wellness enthusiast” to the “passive participant”) and what matters most to each. |
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| — Edited by Justine Jablonska |
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