McKinsey&Company
Seven keys to green business building
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Climate tech boom. Investment in climate technology has been strong in recent years, with climate tech start-ups raising $53.7 billion in 2021. The first part of 2022 has brought signs of a possible shift: in May, environmental, social, and governance (ESG) equity funds saw significant outflows, and venture capital funding in green tech slowed at the start of the year. Nonetheless, some industry experts think the climate tech investing trend could continue. High gas prices, the conflict in Ukraine, and net-zero pledges from corporations and countries could help sustain interest and investment in climate solutions, they say. [Bloomberg] |
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An MBA in climate change? Sustainability has typically been left out of core business school curriculum, but that’s starting to change. Last year, a coalition of European business schools launched a new climate leadership program, and one business school in England now offers a “One Planet MBA.” These programs seek to increase expertise in climate change and integrate sustainability into areas such as accounting, finance, and procurement. [FT] |
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Going green. The transition to net zero could create significant opportunities to build green businesses. Growing demand for low-emissions offerings could generate more than $12 trillion of annual sales by 2030 across 11 value pools, including transport, buildings, and power, McKinsey analysis shows. Climate technologies that propel the net-zero transition, particularly ones that are not yet at commercial scale (such as green-hydrogen-based fuels or industrial electrification) could present companies with an opportunity for exponential growth.
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Lessons learned. Scaling a climate technology isn’t always easy and can require moving at the speed of digital companies. Based on our experience, green business builders often set ambitious growth goals and gain advantages because they move quickly. For example, one Swedish battery manufacturer signed up supply orders from automotive companies before fully ramping up production capacity. See seven key principles to building and expanding a green business.
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| — Edited by Andrew Simon |
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