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Business building: The path to resilience in uncertain times

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Brought to you by Liz Hilton Segel & Homayoun Hatami
Global leaders, Industry & Capabilities Practices

In uncertain times, the first impulse for resilience-minded execs might be to cut costs and shore up the holdings they have—but that might not be the best path. Instead, building new business becomes even more critical in these times than in times of stability. Crisis and disruption are here to stay, write partner Matt Banholzer and senior partners Ralf Dreischmeier and Ari Libarikian, and conventional approaches won’t yield the same impact in a changing world. New-growth tactics have already seen results; 34 percent of companies that prioritized business building kept their revenues from shrinking during the pandemic. Don’t miss a new article on the types of new-business builds best suited for resilience, countering cyclic swings, and why top-performing companies are looking towards growth.
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by "McKinsey Daily Read" <publishing@email.mckinsey.com> - 06:29 - 20 Dec 2022