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The CEO Shortlist
The CEO Shortlist

Curated by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms

Welcome to the latest edition of the CEO Shortlist, a biweekly newsletter of our best ideas for the C-suite. This week, we look closely at air travel and its new destinations. Please send your thoughts and ideas to us at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com. Thank you, as ever.

—Alex and Axel

An image linking to the web page “The State of Aviation 2025” on McKinsey.com.

A phoenix rises. Remember five years ago, when it seemed like people might never again board a plane? Since then, the industry has staged a stunning comeback, to the delight of billions of passengers and more than a few executives. Today, airlines are confronting less existential but still material challenges. Low-cost carriers have hit some turbulence. Aircraft shortages loom. Our new report on the industry reveals who’s on the rise and who needs to refuel. 

Birds of a feather.
Who are all these people queuing at security? And why does my line always move slower than the others? We can’t help with the second question, but on the first, our research shows that a good many of your fellow passengers are Gen Zers and millennials on their way to a healthful retreat. That’s just one of many new directions for the $2 trillion wellness industry. Our fourth annual Future of Wellness survey explains all the latest developments.


We hope you find these ideas inspiring and insightful. See you in a couple of weeks with more McKinsey ideas for the CEO and others in the C-suite.

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by "McKinsey CEO Shortlist" <publishing@email.mckinsey.com> - 04:56 - 13 Jun 2025