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Competition for tech talent is fierce. Can carmakers capture the workers they need?

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Automakers’ tech talent search

In the news

•

Competing with Big Tech. Nontech companies hoping to hire laid-off tech workers are meeting stiff competition. For one thing, companies are competing with early-stage start-ups, which often allow workers greater freedom to experiment and make decisions, the CEO of a tech careers website says. To entice systems engineers, software developers, and other tech workers to consider roles outside of the tech industry, businesses are touting opportunities to address real-world problems and highlighting their work with generative AI. [WSJ]

•

Small-business job surge. As large US tech companies shed thousands of workers, small businesses are attempting to lure newly available staffers. Job postings at small businesses surged 80% from January 2022 to February 2023 (including an increase in openings from tech start-ups), while bigger companies posted 20% more over the same period. Small businesses typically cannot offer the lucrative pay and benefits that larger firms can, but with many tech companies cutting jobs, smaller organizations may now be able to compete. [Bloomberg]

“Not having to work for ten years at the same level on the same topics makes working more attractive to more people within our company.”

On McKinsey.com

•

Purposeful work. Despite layoffs in the tech sector, competition for digital talent remains fierce. Auto incumbents seeking to attract highly skilled workers may need to think creatively. Recruiting and retaining talent starts with offering meaningful work, Mattias Ulbrich, Porsche Digital’s CEO and the CIO of Porsche AG shares in an interview with McKinsey associate partner Stephanie Madner. Adopting agile ways of working allows employees to wield greater influence over the digital solutions that are brought to market, Ulbrich explains.

•

Opportunities for growth. Over the past four years, Porsche Digital has grown from roughly 30 workers to more than 450 employees across the globe. Allowing mobility within roles makes working at a company more attractive, Ulbrich asserts. For instance, Porsche employees are able to rotate through different areas of the business—such as cars, dealerships, customers, or production—as they learn new technologies. Understand strategies for attracting, retaining, and motivating digital talent in the auto industry.

Learn ways to attract tech workers

— Edited by Belinda Yu, editor, Atlanta

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by "McKinsey On Point" <publishing@email.mckinsey.com> - 12:15 - 23 Jun 2023

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Competition for tech talent is fierce. Can carmakers capture the workers they need?

Automakers’ tech talent search

In the news

“Not having to work for ten years at the same level on the same topics makes working more attractive to more people within our company.”

On McKinsey.com