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Curated by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities |
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| It’s that time of year again. As the weather cools in the Northern Hemisphere, our minds turn once again to COP, or Conference of the Parties, the annual climate conference where UN member states discuss progress toward net zero. We understand the challenges of meeting climate pledges, and we’re committed to helping CEOs, both present and future, do the best they can—for their organizations and for the environment. In this edition, we look at some of our best ideas on the energy transition: avoiding disorder, finding out if customers are willing to pay, and more. We hope you enjoy the read.
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| | | “Go west, young man, and grow up with the country.” That was 19th-century advice to young Americans seeking opportunity. Let’s update it for the 21st century: go west, young people, and lead Western companies and economies to a sustainable future. The West is a chief source of emissions—and opportunities. Two McKinsey reports from 2023 explain the details.
Toward a more orderly US energy transition: Six key action areas, by Gracie Brown, Blake Houghton, Jesse Noffsinger, Hamid Samandari, and Humayun Tai.
Five key action areas to put Europe’s energy transition on a more orderly path, by Tommaso Cavina, Lorenzo Moavera Milanesi, Hamid Samandari, Humayun Tai, and Raffael Winter.
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| | | Of course I’m into sustainability. Why, what have you heard? Millions on social media and in casual conversation are quick to hype their green cred. But away from the scrutiny of their peers, will they actually pay more for a product that claims to be sustainable? According to an extensive new study by McKinsey and NielsenIQ, the short answer is yes—and that means a major growth opportunity for consumer-packaged-goods companies that understand the nuanced influence of environmental claims on customer purchase decisions.
For specific insights on how companies can advance environmental, social, and governance (ESG) commitments while pursuing differentiated growth, read Consumers care about sustainability—and back it up with their wallets, by Jordan Bar Am, Vinit Doshi, Anandi Malik, Steve Noble, and Sherry Frey. | | |
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| | | Growing the top line is good. Growing the bottom line is better. And best of all is growth that accrues to the benefit of all stakeholders. Our new research finds that companies that are “triple outperformers”—meaning they grow faster and are more profitable than peers while also improving sustainability and ESG efforts—exceed their peers in shareholder returns.
Hit the trifecta with The triple play: Growth, profit, and sustainability, by Rebecca Doherty, Claudia Kampel, Anna Koivuniemi, Lucy Pérez, and Werner Rehm.
We hope you find our sustainability content inspiring and helpful. See you in two weeks with four more McKinsey ideas for the CEO and others in the C-suite. | | |
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