The future is coming much sooner than we may think. The pandemic showed us that we are capable of adapting to (and creating!) rapid change, and at this rate, there could be more innovation in the next ten years than in any other decade in modern history. Since 2019, McKinsey experts have weighed in on what the future could look like in The Next Normal series. Prepare for the 2030s by exploring our experts’ predictions, including perspectives from Praveen Adhi, Jonathan Dunn, Sajal Kohli, Jessica Moulton, and Kelsey Robinson. From outer space to air mobility, shopping, wellness, and even video entertainment—change is coming, so be prepared.
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