Digital trends show big gains and new opportunities in Europe

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Explore the survey results ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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While offline activity has picked up following the end of COVID-19-related quarantines, digital adoption in Europe remains strong. As consumers, businesses, and governments deal with increasing economic and geopolitical uncertainties, a strong focus on digital will help companies become more resilient, improve efficiency, and enhance decision making. McKinsey’s third annual Digital Sentiment Survey in Europe highlights the 9 digital trends and the opportunities that lie ahead. Check it out and see why digital should reign supreme.
— Joyce Yoo, digital editor, New York
photo woman looking at mobile device
 
Opportunity knocks for Europe’s digital consumer: Digital trends show big gains and new opportunities
Despite still high digital adoption rates, our latest Digital Sentiment Survey finds that consumers are uncertain about the future. But clear opportunities for digital growth exist for companies that know where to look.
Explore the survey results
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“[Really] good tech companies build really good stuff. To compete with them you have to be in the game. . . . You need people who really know what they’re talking about to make really good decisions around this stuff. So, at some point, yes, you need to put the technologist in charge.”
—Marc Andreessen of venture capital firm Andreessen Horowitz on how big companies can digitally transform in "‘Find the smartest technologist in the company and make them CEO’"
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by "McKinsey Daily Read" <publishing@email.mckinsey.com> - 06:51 - 30 Jun 2022