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| While offline activity has picked up following the end of COVID-19-related quarantines, digital adoption in Europe remains strong. As consumers, businesses, and governments deal with increasing economic and geopolitical uncertainties, a strong focus on digital will help companies become more resilient, improve efficiency, and enhance decision making. McKinsey’s third annual Digital Sentiment Survey in Europe highlights the 9 digital trends and the opportunities that lie ahead. Check it out and see why digital should reign supreme. |
| — Joyce Yoo, digital editor, New York |
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Despite still high digital adoption rates, our latest Digital Sentiment Survey finds that consumers are uncertain about the future. But clear opportunities for digital growth exist for companies that know where to look.
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