Five questions for airline executives to boost corporate travel

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AN ARTICLE A DAY, PICKED BY OUR EDITORS
When it comes to flying, business trips have always been crucial to the airline industry. Before the pandemic, corporate trips made up about 12 percent of air traffic but accounted for about half of the airline sector’s profitability in the US. While carriers may be eager to slash prices and offer steep discounts, there are other data-driven ways to speed up recovery. How can airlines get back on track and make business travel a rewarding experience for all? Check out a new article for suggestions and the five pitfalls to avoid.
— Katherine Tam, digital editor, New York
Illustration of an airliner flying over a necktie
 
Trying to boost corporate travel sales? Five questions for airline executives
As airlines try to hasten the recovery of the highly profitable business travel segment, they should steer clear of five common sales pitfalls.
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by "McKinsey Daily Read" <publishing@email.mckinsey.com> - 06:51 - 18 May 2022