Gen AI and the future of work

Plus, how Africa can power its economic growth ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Generative AI is powerful, accessible, and poised to change the anatomy of work. What impact could this new era of AI have on global productivity? And what can leaders do now to prepare for inevitable disruption? In this month’s first featured story, Michael Chui, Eric Hazan, Roger Roberts, Alex Singla, Kate Smaje, Alex Sukharevsky, Lareina Yee, and Rodney Zemmel present research that suggests gen AI could unlock trillions of dollars in value across sectors from banking to life sciences. In our second featured story, talent leaders Bryan Hancock and Bill Schaninger talk with McKinsey Technology Council chair Lareina Yee about the promise and pitfalls of using gen AI in HR—from recruiting to performance management to chatbot-enabled professional growth. Other highlights in this month’s issue include the following topics:

how Africa can power its economic growth

the four “superpowers” that can help CEOs respond to significant organizational shifts

what companies are doing well and where they can improve when it comes to flexible work

how CEOs can cultivate great design

Headshot of Jony Ive

‘The creative process is fabulously unpredictable. A great idea cannot be predicted’

In this episode of The Quarterly Interview: Provocations to Ponder, Jony Ive, the former design head of Apple, talks about what it takes for the creative process to thrive at any company.
Think creatively

Woman in black standing near a circular hoop

Beyond belt-tightening: How marketing can drive resiliency during uncertain times

During tough times, marketing is often the first to be trimmed, but that’s a shortsighted approach. Instead, companies can invest in marketing as a key to long-term growth.
Double down on growth

An empty grocery cart, piggy bank, credit swiper and a small stack of credit card photographed with studio lighting on a cyan background.

A monthly update on the state of the US consumer: June 2023

More consumers are feeling optimistic about the economy—but they’re also spending more cautiously. Here’s the latest research from our ConsumerWise team.
Understand changes

— Edited by Eleni Kostopoulos, managing editor, New York

Share these insights

Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here.

This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.

You received this email because you are a registered member of our Monthly Highlights newsletter.

Manage subscriptions | Unsubscribe

Copyright © 2023 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007


by "McKinsey Highlights" <publishing@email.mckinsey.com> - 11:15 - 1 Jul 2023