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Gen AI in the limelight

The Shortlist

Four new insights ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
The Shortlist
The Shortlist

Curated by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities

Twice monthly, we bring you four new insights out of the dozens we publish that we think are worth a second glance from any business leader in any geography. In this edition, we look at gen AI’s meteoric rise, how digital twins could revolutionize product development, and more. We hope you enjoy the read.

—Liz and Homayoun
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Roll out the welcome mat with McKinsey Technology Trends Outlook 2023 by Michael Chui, Mena Issler, Roger Roberts, and Lareina Yee.
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Start your engines. This time last year, almost nobody was even wondering about generative AI, much less planning how to utilize it. Now, it’s almost all we can talk about—and a third of respondents to the latest annual McKinsey Global Survey say their organizations are already using gen AI regularly in at least one business function. Looking ahead, three-quarters of all respondents expect gen AI to disrupt their industry’s competition in the next three years.

For more wow stats, and to chart gen AI’s path through your organization, scroll through The state of AI in 2023: Generative AI’s breakout year, a survey developed by Michael Chui, Bryce Hall, Alex Singla, Alexander Sukharevsky, and Lareina Yee.
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Dive deep into how these technologies can juice product development in Digital twins: The key to smart product development, by Roberto Argolini, Federico Bonalumi, Johannes Deichmann, and Stefania Pellegrinelli. And for some background, check out our Explainer on digital twins.

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by "McKinsey Shortlist" <publishing@email.mckinsey.com> - 02:22 - 11 Aug 2023