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Brought to you by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities
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There’s been a lot of buzz around generative artificial intelligence (AI) in recent months, and soon it could become a major force in fashion. According to McKinsey analysis, generative AI could add up to $275 billion in operating profits to the apparel, fashion, and luxury sector, with use cases in merchandising, supply chains and logistics, marketing, consumer experience, store operations, and more. While the technology is still nascent, it has the potential to become a game changer in many aspects of fashion businesses, say McKinsey senior partner Holger Harreis, partner Roger Roberts, and their coauthors in a new article. Explore the possibilities of the future of fashion and stay ahead of the curve.
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— Edited by Joyce Yoo, editor, New York
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