Has your organization set priorities for this year? A leader’s guide

First things first ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Leading Off

Brought to you by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities

An image linking to the web page “What matters most? Eight CEO priorities for 2024” on McKinsey.com.

CEOs already have a lot on their plate—and this year will likely deliver more than its share of challenges and disruptions. “It’s the most difficult operating environment we can remember,” observe McKinsey senior partners Homayoun Hatami and Liz Hilton Segel in an article on CEO priorities in 2024. Based on numerous conversations with heads of companies, Hatami and Segel discuss eight priorities that may top leaders’ agendas this year. Growth is always a priority, but there are many ways to get there: through increased market share, implementing advanced technologies, or bumping up sales productivity, to name just a few. Leaders may also want to consider programmatic M&A: our research shows that companies that regularly pursue small deals perform better than do their industry peers using other M&A strategies.

An image linking to the web page “Author Talks: Ron Shaich shares leadership lessons on what matters most and why” on McKinsey.com.

Business leaders may mistakenly believe that “entrepreneurs are risk-takers or risk seekers,” says author and investor Ron Shaich in an interview with McKinsey. “We’re not. I’m not. I’m a risk-averse guy. What I do is I see opportunities.” As the founder and former chairman of Panera Bread and Au Bon Pain, Shaich seized every opportunity that came his way to innovate and transform the companies he led. His “contrarian” view of the world helped him differentiate his organizations from those of his competitors, he says. “If you do what everyone else is doing, you will get your market share, but you will not do anything better.” Transforming a business to achieve differentiation means figuring out what’s going to matter in the future—and then doing it. “The key to most everything is, first, tell yourself the truth, where you really stand, what the competitive marketplace is. Second, based on that, know what matters. Third, get done what matters.”

An image linking to the web page “Author Talks: How to learn and lead calmly through volatile times” on McKinsey.com.

Lead by prioritizing what matters most.

— Edited by Rama Ramaswami, senior editor, New York

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by "McKinsey Leading Off" <publishing@email.mckinsey.com> - 04:47 - 8 Jan 2024