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How digital twins create value in the enterprise metaverse

Harmony Internal - McKinsey

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AN ARTICLE A DAY, PICKED BY OUR EDITORS

Edited by Stephanie d'Arc Taylor
Digital Editor, Southern California

Put away your crystal ball. For enterprise organizations, the metaverse has the potential to help predict what's next with tremendous precision through mass simulations and artificial intelligence technologies. The engines that will power these predictions are digital twins—exact replicas of physical assets, processes, and even people within organizations to reinvent experiences and decision making in a digital context. A new interactive from Tomas Lajous , Kayvaun Rowshankish , Rodney Zemmel , and their coauthors breaks down how digital twins can drive efficiency and optimize outcomes—and what we can look forward to in the future. Check it out and get connected.

Digital twins: The foundation of the enterprise metaverse

Companies can leverage digital twins in a way that delivers significant value today—while building the engine for the enterprise metaverse of tomorrow.

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“We are quick to tell ourselves stories. And in those stories, we often cast ourselves as the hero and the other person as the villain because it’s an easy shortcut. It’s an easy trope, but it’s often not the full story.”

—Amy Gallo of Harvard Business Review and the Women at Work podcast on processing conflict at work in a recent Author Talks interview

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by "McKinsey Daily Read" <publishing@email.mckinsey.com> - 05:08 - 12 Oct 2022

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