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| Ever signed up for a gym membership, pledging to go weekly, then only worked out a handful of times that year? Sure, buying a membership is a tangible sign of progress, but it’s not enough to get into better shape. Companies fall into a similar trap in viewing technology as a panacea, says Google’s Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers’ Hearts. “[Companies] were saying, ‘With software, this will unlock all of our data.’” A new interview with Hoyne from McKinsey’s Author Talks series explains why it’s not that easy, what actually makes a difference, and how to boost consumer relationships and grow your brand. Check it out. |
| — Torea Frey, managing editor, Seattle |
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Without effective leadership and a clear strategy, software can only solve so much.
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How to be an excellent CEO: Be bold
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| See what the authors of forthcoming McKinsey book CEO Excellence have to say about the “secret sauce” behind the best CEOs in this first video of a 7-part series, and stay tuned for more on the #CEOExcellenceBook in the weeks ahead. |
Watch the video 
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