the Daily read
Stay sweet
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| AN ARTICLE A DAY, PICKED BY OUR EDITORS
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| Who doesn’t have a favorite ice cream flavor? But when it can seem like there’s 34 factors to consider in the cold-foods aisle—inflation, your grocery budget, organic versus locally sourced versus a dairy alternative, and what about yogurt?—it can give consumers a headache that’s more than just a brain freeze. The old, steady ice cream and yogurt marketplace is melting away under shifting priorities and quick swap-outs: Gen Z is most likely to abandon their trusty favorites, trading down for cost, or up for premium taste or more natural ingredients. And with the ice cream market roughly tracking the economy, dairy fits the trend of consumers flitting from brand to brand to balance health, wealth, and their own changing tastes. Don’t miss a new article on what ice cream says about us all. |
| — Sarah Skinner, digital editor, New York |
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Ice cream and yogurt industry leaders are rethinking innovation and consumer segmentation to keep pace in marketplaces changing faster than ever before.
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