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Hungry and confused: The winding road to conscious eating

Harmony Internal - McKinsey

Dig in ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

  Edited by Sarah Skinner
  Digital Editor, New York

The facts of nutrition are changing: half of customers call healthy eating a top priority, and a third say sustainable eating is too. Research on the dining and shopping habits of 8,000+ consumers in the United States, the United Kingdom, France, and Germany found that a growing population is interested in conscious eating but frustrated at the limited menu when they search the shelves. Buyers are more likely to shop sustainably if it’s easy and requires little change to their routine, and increased prevalence of food intolerances—and alternative dining styles, like “flexitarianism”—mean that more people are looking for more options. Knowing how to cater to the rising numbers of conscious eaters and producers will be key, so don’t miss our new article by Anne Grimmelt, Jessica Moulton, Nadya Snezhkova, and Chirag Pandya on how to keep stock of the evolving world of grocery.
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by "McKinsey Daily Read" <publishing@email.mckinsey.com> - 06:21 - 6 Oct 2022