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Keeping up with Black consumers

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What role does fashion play in your life? For many Black American consumers, it is linked to one’s personal and cultural identity, according to senior partners Tiffany Burns, Shelley Stewart, partner Ammanuel Zegeye, and their coauthors. In a new article, they write that “Black Americans have long set and influenced broader tastes and trends in fashion” and it is time for fashion brands to better meet the needs of this segment across the value chain. Be sure to check it out and see how companies can effectively serve Black consumers, including amplifying Black-owned brands and strengthening the presence of brands in Black communities.

Unlocking the full potential in fashion for Black consumers

Fashion brands can forge stronger connections with this segment by pursuing four strategies.

Change the paradigm

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—Results from the 2022 McKinsey Global Industrial Robotics Survey in “Unlocking the industrial potential of robotics and automation”

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by "McKinsey Daily Read" <publishing@email.mckinsey.com> - 06:28 - 11 Jan 2023

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