Learn how Demandbase generates 107% ROI by using automation

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Hi Md,

In addition to your integration needs, have you considered the potential gains your team can make in revenue or efficiency – by cutting out hours of manual work?

Demandbase, the leader in account-based marketing, found that customers who completed its certification program had a higher lifetime value, but had no way to track down incomplete submissions except time-consuming manual work. The team used our automation platform to integrate Docebo, Pardot, and Salesforce to auto-detect customers at incomplete training status and drive higher completion with automated nurture sequences. As a result, customer training completion rate increased by 38%, generating 107% ROI by saving hours of manual work.

“Using automation, we transformed a very manual yet business-critical process which we know improves our customer relationships,” explains John Dering, Demandbase's Senior Director of ABM Technology and Strategy. Read the full story on Demandbase's automation use case or get inspired by other citizen automators' use cases to conserve budget, grow revenue, and get hyper-efficient.
 
 
 
 
And of course, we live to solve new automation challenges. Feel free to contact one of our automation experts to brainstorm the best way to use automation to help your business needs.
 
 
Lyola Rowe
 
 
Lyola Rowe
 
GROWTH MARKETING MANAGER
 
 
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by "Lyola Rowe, Tray.io" <team@tray.io> - 11:01 - 2 Nov 2021