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LIVE from Info-Tech (and what’s actually being said)

LIVE from Info-Tech (and what’s actually being said)

            
            
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 Hi MD Abul,

Greg Benton here, Chief Strategy Officer at Third Stage. Eric couldn’t make it to this year’s Info-Tech LIVE conference, so I’m stepping in to share a few thoughts from the ground.

 

I’m writing this from a hotel lobby, half-empty coffee in hand, name badge already flipped backward, and that familiar buzz of conference energy all around.

We’re here at Info-Tech LIVE, and like always, it’s impressive.

Screens glowing. AI demos everywhere. Consultants are speed-walking to the next panel. Booths promising transformation in bold letters.

 

But here’s the thing that always hits me in moments like this:
You can feel the gap between the noise and the real work.

Because while the tech looks great on the showroom floor, most of the conversations that matter? They’re happening off to the side. In quiet 1-on-1s. At the coffee stations. In the space between hype and execution.

Earlier today, someone asked me what I’m most excited about in the AI space.

And honestly?
It’s not the tools. It’s the teams finally asking better questions.
Not “What can this new system do?”
But:

  • “How do we need to change to actually use this?”

  • “Are our people ready?”

  • “Is this even solving the right problem?”

That’s the shift we’re seeing, the one that actually moves companies forward.

 

We’ll be here all week, walking the floor, sitting in on sessions, and having the real conversations that don’t fit in a glossy brochure. If you’re here too, come say hi.

And if you’re not, don’t worry. We’ll bring the takeaways back with us.

That’s exactly what our Digital Stratosphere Conference this August is all about. We’re pulling back the curtain on strategy, systems, and what it takes to make AI and digital transformation work in the real world, not just the keynote stage.

Our theme this year is Mission: AI-Possible, and we’d love to see you there.

Join us in Denver!

Use the code "earlybird" for 20% off your ticket(s)!

 

Best regards,

Greg Benton

            

by "Greg Benton" <greg.benton@thirdstage-consulting.com> - 09:31 - 10 Jun 2025