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Make way for the metaverse

Harmony Internal - McKinsey

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YOUR FIVE-MINUTE BRIEFING—OR A DEEP DIVE IN FIFTY

Welcome to the new McKinsey Quarterly Five Fifty. We’ve refreshed your favorite quick briefing with updated functionality and new ways to experience McKinsey’s latest thinking.

A vertical bar chart shows the expectation of time spent in the metaverse starting in five years, by generation cohort, which includes Gen Z, Millennials, Gen X, and baby boomers. Gen Z and Millennials expect to spend the most time in the metaverse, over 4 hours, which is more than twice the time that baby boomers expect to spend. A separate donut chart shows US consumer understanding of the metaverse.

Make way for the metaverse

The metaverse is morphing—and investments in the space are growing. Are you making the right moves?

Take a deep dive

Although the metaverse is still evolving, most early adopters can already define it, say McKinsey senior partner Jennifer Schmidt and coauthors—and many more consumers anticipate spending a lot of time there.

A vertical bar chart shows the expectation of time spent in the metaverse in five years by generation cohort, which includes Gen Z, Millennials, Gen X, and baby boomers. Gen Z and Millennials expect to spend the most time in the metaverse, over 4 hours, which is more than twice the time that baby boomers expect to spend. A separate donut chart shows the US consumer understanding of the metaverse.

Into the metaverse

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by "Five Fifty" <publishing@email.mckinsey.com> - 02:22 - 20 Dec 2022

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Make way for the metaverse

Make way for the metaverse