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| Fashion’s been heeding the call of technology for years—and the industry’s future is looking even more digital, with fashion companies expecting to double tech investments by 2030 to stay competitive. There are many ways they can apply innovative digital resources to better serve customers and increase business efficiency. Where are executives leaning in, and what are opportunities for creatively using robotics, AI, and other technologies to their advantage? McKinsey’s State of Fashion Technology Report 2022 dives deeper on the dynamics and highlights five key technology themes with potential. Be sure to check it out. |
| —Babi Oloko, digital editor, New York
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As technological innovation accelerates, fashion companies have an opportunity to serve customers better while also creating a more efficient, responsive, and responsible business.
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