Meeting the needs of the inclusive consumer

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Shop with conscience ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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AN ARTICLE A DAY, PICKED BY OUR EDITORS
Do your social values shape your purchase decisions? Do you believe retailers should actively support Black-owned businesses and brands? If you answered yes to both questions, you are one of the estimated 100 million American shoppers who represent the inclusive consumer. And as a member of this large and influential group, you hold unique power to shape the retail narrative. Don't miss this new article, which lays out what retailers and brands need to do to keep your business and stay relevant.
— Joyce Yoo, digital editor, New York
 
The rise of the inclusive consumer
Social values are shaping purchase decisions more than ever—and retailers that act now stand to attract consumers’ loyalty and spending.
Support diverse entrepreneurs  
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“It has been an intense period full of unknowns. It’s hard to be self-aware enough to see the full impact of all these changes. I redeployed five times, and I got better at reintegrating each time. I had the benefit of practice, which allowed me to acknowledge what I was feeling, understand it better, and move forward.”
—Adria Horn, military veteran and executive vice president of workforce at Tilson Technology Management, in a conversation with senior partner Aaron De Smet on the causes of the Great Resignation and how leaders might respond
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Author Talks: Building consumer trust with Google’s Neil Hoyne
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Use data strategically   >
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by "McKinsey Daily Read" <publishing@email.mckinsey.com> - 06:07 - 9 Feb 2022