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Nine steps for implementing generative AI

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FOUR OF OUR BEST NEW IDEAS

Curated by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities

Twice monthly, we bring you four new insights out of the dozens we publish that we think are worth a second glance from any business leader in any geography. In this edition, we look at concrete steps technologists can take to implement generative AI, ways to juice your company’s sales productivity, and more. We hope you enjoy the read.

—Liz and Homayoun

An image linking to the web page “What really works when it comes to digital and AI transformations?” on McKinsey.com.

What’s new

Everyone’s doing it. Last we checked, around 90 percent of companies are going through some kind of digital transformation. But is everyone doing it right? Signs point to no. Our latest bestselling book, Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI, lays out what it really takes to move the needle on digital and AI transformation—and offers tips for getting a stalled transformation back in gear.

Hear authors Eric Lamarre, Kate Smaje, and Rodney Zemmel expand on what companies can do to compete in the modern era of digital and AI in the latest edition of The McKinsey Podcast: What really works when it comes to digital and AI transformations?

An image linking to the web page “How top performers outpace peers in sales productivity” on McKinsey.com.

What’s now

Moving units. It doesn’t take an advanced degree to understand why productivity is critical for sales organizations: the more you sell compared with how much you spend means the more you make. Sometimes a lot more: leaders generate almost three times the sales ROI of laggards. But what exactly are leading B2B sales organizations doing differently from their average peers?

We crunched the data to find out. Learn about our three suggested focus areas in How top performers outpace peers in sales productivity, a new article by Paolo Cencioni, Richelle Deveau, Lia Ketola, Philipp Landauer, and Siamak Sarvari.

An image linking to the web page “Technology’s generational moment with generative AI: A CIO and CTO guide” on McKinsey.com.

What’s next

Take your time—but hurry. Gen AI is on a host of CIO and CTO to-do lists these days. But despite what a lot of nontechnologists might think, tech execs don’t just snap their fingers and immediately conjure up fully formed new tech products. That said, the gold rush is on: companies that orchestrate gen-AI infrastructure the fastest stand to create serious, sustainable value.

We analyzed gen-AI initiatives at more than 50 organizations to isolate nine concrete actions that can help companies create value. To learn more, read Technology’s generational moment with generative AI: A CIO and CTO guide, by Aamer Baig, Sven Blumberg, Eva Li, Douglas Merrill, Adi Pradhan, Megha Sinha, Alexander Sukharevsky , and Stephen Xu.

An image linking to the web page “Middle managers are the heart of your company” on McKinsey.com.

What’s needed

Middle management doesn’t have to mean middle of the road—today’s smartest leaders see it as a destination. Traditionally, leaders have been conditioned to promote top performers out of middle-management roles, but modern organizations benefit from keeping great middle managers right where they are—and empowering them to make necessary changes.

But how to unmuddle your view of the middle? Check out our concrete tips in Middle managers are the heart of your company, a new article by Emily Field, Bryan Hancock, and Bill Schaninger.

We hope you find this synthesis helpful. See you in two weeks with four more ideas from McKinsey.

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by "McKinsey Shortlist" <publishing@email.mckinsey.com> - 02:44 - 28 Jul 2023

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