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A new mindset for equity
Re:think
Making equity real Over the past couple of years, we’ve seen a heightened interest in supporting Black consumers and businesses—a direct result of the Black Lives Matter movement and protests after the murder of George Floyd. We’ve done a lot of research during this time to understand whether this support is helping and what drives continued equity gaps for Black consumers and Black founders. We’ve found that the support is not working as well as it should, and inequities persist.
From difficulties getting to a store to a lack of product availability to dealing with salespeople without relevant expertise or training, Black consumers feel a deep dissatisfaction. Black founders are frustrated too. Forty-five percent of American consumers think retailers should support Black-owned brands, vendors, and suppliers—but I’ve talked to more than 50 Black founders, and each one of them says every part of the founder experience is arduous. These founders have passion, vision, and excitement but face disproportionate obstacles to raising capital, testing products, and getting on shelves simply because they are Black.
In 2022, why should it feel so impossible? Often companies have a social-justice lens: they want to support Black enterprise efforts because it’s the right thing to do. So they donate funds or launch programs. These are both important actions, but to get things right and have an impact, companies that really want to make a sustainable difference in supporting and creating equity may need to change mindsets.
The first concept a retailer should adopt is an investor mindset for equity. Executives should be asking themselves, “How can we drive ROI and increase equity? What are the things my organization can do that will allow us to drive competitive advantage, create more value for our shareholders, and drive equity?” These things are not mutually exclusive. When we looked at venture capital investment in beauty companies, we found that only 4 percent of late-stage-funded companies were Black-founded. They received one-tenth the funding of their non-Black peers, yet their income was 89 times higher. The ROI here is powerful: imagine what the return would look like with parity levels of investment. The more you can align your overall business strategy where both increased equity and value creation are outcomes, the more it will become a sustainable operating model.“The research tells us a story of inequity, unmet needs, and opportunities. Companies that want to really make a sustainable difference when they think about equity may need to change mindsets.”
The second thing companies should do is take a data-driven mindset and reconsider the metrics being used to make business performance decisions. Traditional metrics can be myopic and embed bias into performance outcomes, leading to missed opportunities for profitable growth. Take, for example, retail footprints. For store location, there’s a historical reliance on the movement of people and foot traffic. Population density in an area might lead you to believe there’s an opportunity to locate a new restaurant somewhere. And you might dismiss neighborhoods that are less dense or look like they have less movement. But in those retail deserts, the unmet need is both significant and pervasive, which opens a potentially unseen opportunity. We have data that say Black consumers are willing to pay more for healthy food, so it would still make sense to locate there. If models tell us not to make certain moves, then maybe we need new models.
Finally, companies and investors need to go beyond surface-level support. It’s great that people are excited about Black brands and want to feature Black founders’ stories. Everyone showcasing what Black businesses are doing has good intentions. But race-based marketing is not enough. And we can’t tokenize Black founders and say they make products for only Black consumers. When companies do this, they leave significant value on the table. We have to treat Black consumers as core consumers, period, and ensure that their needs are met. It’s a $300 billion opportunity, and those who can figure this out will see real growth.At the end of the day, the Black brands that have had very significant success have had phenomenal products with resonance across the general consumer population. Product orientation also ensures that Black founders aren’t only pigeonholed into the Black consumer segment. The more we can lift up good products from Black founders and make sure they have their fair share of coverage across consumer segments, the more equitable the brand landscape.
ABOUT THE AUTHOR
Tiffany Burns is the managing partner of McKinsey’s Atlanta office and is a leader in shaping and executing on 10 actions, McKinsey’s efforts to improve racial equity within the firm and around the world.
MORE FROM THIS AUTHOR
UP NEXTNicolas Denis on managing a global food crisis
The world’s food system requires exquisite balance, but war and climate change are destabilizing it. Here’s what’s at stake and what could be done.
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It has a wide range of functionalities to simplify logistics management.LogyTrak - Transport Monitoring SoftwareLogyTrak is state-of-the-art transportation management software that helps you with routing, dispatching, and warehousing! It is an effective supply chain and consignment management system that can lower a company’s overall cost and boost profits. Hence, LogyTrak is the right choice.
LogyTrak has a wide range of functionalities to simplify logistics management. It gives access to crucial vehicle analytics, vehicle status, fuel consumption details, temperature alerts, and maintenance reminders.Book a Free Demo LogyTrak - Temperature MonitoringThe delivery without the damage of its goods is very important for the transport industry. In many cases, cold storage is used for maintaining the quality of goods during the journey. It’s next to impossible to monitor the temperature manually throughout the trip. So, LogyTrak helps you make this impossible task simple. Try it Today! LogyTrak - Transporter AnalysisLogytrak helps you to utilize vehicles to their fullest. Normally, companies take services from transporters to manage their consignments. Companies while managing their own vehicles, wish to have proper utilization of vehicles provided by the transporter. Companies will have to suffer a huge loss due to improper services by their transporter.
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US manufacturing may be poised for a rebound. What would it take to make it happen?
On Point
Four big trends in manufacturing
by "McKinsey On Point" <publishing@email.mckinsey.com> - 01:19 - 14 Sep 2022 -
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Could this be a glimpse into life in the 2030s?
Harmony Internal - McKinsey
Glimpse into the future Edited by Katherine Tam
Digital Editor, New YorkThe future is coming much sooner than we may think. The pandemic showed us that we are capable of adapting to (and creating!) rapid change, and at this rate, there could be more innovation in the next ten years than in any other decade in modern history. Since 2019, McKinsey experts have weighed in on what the future could look like in The Next Normal series. Prepare for the 2030s by exploring our experts’ predictions, including perspectives from Praveen Adhi, Jonathan Dunn, Sajal Kohli, Jessica Moulton, and Kelsey Robinson. From outer space to air mobility, shopping, wellness, and even video entertainment—change is coming, so be prepared.
Quote of the day
—Asutosh Padhi, McKinsey senior partner and co-author of The Titanium Economy, on why industrial companies are under the radar in a recent Author Talks interview
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activNews
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Welcome to activNews, bringing you all of the latest news, insights and advice from the team at activpayroll.activpayroll Newsletter
September 2022
Read all our latest news as we prepare to celebrate our 21st birthday
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Next month we’re celebrating our 21st birthday and we’re delighted that you’ve been part of our incredible journey. We’ve spent the last 21 years listening to our customers and developing our services to meet your needs. As we celebrate this significant milestone, we have taken time to reflect.
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How to embrace uncertainty (and even have some fun)
On Point
An Author Talks interview Edited by Katherine Tam
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by "McKinsey On Point" <publishing@email.mckinsey.com> - 12:47 - 13 Sep 2022 -
Titanium economy companies and the future of American manufacturing
Harmony Internal - McKinsey
Drive innovation Edited by Joyce Yoo
Digital Editor, New YorkWhat’s the “titanium economy”? You may not know the names of titanium economy companies—but they’re some of the fastest-growing and most profitable in the US, say McKinsey leader Asutosh Padhi and his co-authors Gaurav Batra and Nick Santhanam. In a recent Author Talks interview, they discuss their forthcoming book, The Titanium Economy: How Industrial Technology Can Create a Better, Faster, Stronger America, which trains a spotlight on the burgeoning industrial-tech sector and the companies at the forefront of driving innovation, job creation, and growth—and ultimately in creating a more inclusive economy in the US. Check it out for an advance look at where American manufacturing could be headed. Preorder #TitaniumEconomyBook
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by "McKinsey Daily Read" <publishing@email.mckinsey.com> - 06:54 - 12 Sep 2022 -
You're' invited 🎙Webinar: An exclusive look at new research on global benefits.
You're' invited 🎙Webinar: An exclusive look at new research on global benefits.
Register today for our online discussion on how to hire in countries without your own entity.Hi MD,
You are invited to join our next webinar!
Webinar: An exclusive look at new research on global benefits
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11:00 AM PSTWhich benefits are most important to distributed teams? How can companies design benefits plans that are competitive in global markets?
In this special event, three benefits experts from Remote will reveal an exclusive first look at all-new research regarding benefits plans for global teams. Tune in to be the first to learn new insights into cross-cultural benefits plans; evolving expectations for remote and flexible work; and the key to diverse, sustainable workplace culture in 2023 and beyond.
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A leader’s guide to finding growth opportunities
Leading Off
Growing up .Share this email ESSENTIALS FOR LEADERS AND THOSE THEY LEAD Edited by Dana Sand
Editorial Production Manager, ClevelandGrowth is good—and an imperative for the C-suite. In addition to boosting profits, it enables companies to achieve their broader goals, including those related to sustainability, inclusion, talent, and employee well-being. The likelihood of lifting incomes, providing new opportunities, and funding necessary transitions also increases. But growth can be elusive. According to the International Monetary Fund, GDP growth for mature economies has only averaged 1 percent since the financial crisis of 2008, and growth in emerging economies has also been lower in recent years than at the start of the century. This week, let’s explore the mindsets and actions that can help you lead your organization into an era of stronger growth. AN IDEA Make an explicit choice to grow The best organizations make a deliberate choice to prioritize sustainable and inclusive growth. McKinsey research finds that such “growth leaders” generate 80 percent more shareholder value than their peers over the span of a decade. They’re also able to achieve growth in a downturn. What does it take to be a growth leader? Growth must be a top priority, and mindsets, actions, and capabilities all must align with both short- and long-term growth ambitions. Adopting these seven beliefs—ranging from willingness to fail to favoring action over perfection—allows leaders to grow their revenue or sales twice as fast. Companies that adopt growth mindsets are 2.4 times more likely to outperform their peers; developing operating models with a focus on growth can deliver three times more shareholder returns. By using this holistic growth blueprint, leaders can create the momentum needed to prioritize growth regardless of circumstances. They can act on “timely jolts,” turning headwinds into opportunities, as many did during the COVID-19 pandemic. A BIG NUMBER 2.8% That’s the percentage by which a typical company grew in the decade prior to the COVID-19 pandemic, with growth rates slowing to half what they were before the 2008 financial crisis. As Chris Bradley, Rebecca Doherty, and others explain, in the face of rising inflation and geopolitical and economic volatility, McKinsey research shows that these ten rules of growth can guide leaders toward outgrowing their competitors and successfully benchmarking their growth. Among the imperatives: put competitive advantage first, don’t be a laggard, and grow where you know. With only 8 percent of companies excelling at more than half of the ten imperatives, the bar—and potential reward—is high. A QUOTE “When it comes to profitable growth outperformance—being a mere single-sport athlete is not enough. One can’t be just a swimmer, a runner, or a cyclist. Consumer companies instead need to think and execute like triathletes.” In this McKinsey article, Jordan Bar Am, Simon Land, Duncan Miller, René Schmutzler, and their colleagues explore the “growth triathlon,” or three main avenues for growth: expanding the core business, innovating into new markets and adjacencies, and chasing opportunities for building new businesses to achieve breakthrough growth. Despite any inclination toward a particular growth pathway, companies can sustain better incremental growth by pursuing all three and are 97 percent more likely to outperform their peers when investing in multiple pathways. A SPOTLIGHT INTERVIEW People are living longer, healthier lives, and the longevity economy, which supports them with jobs, services, and products, can be a vigorous growth area for some investors. With a market worth $8.6 trillion in the United States alone and $22 trillion globally, every business should be developing a “longevity strategy” for their offerings and their workforce, says Susan Wilner Golden, author of Stage (Not Age): How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World. In this Author Talks interview, Wilner Golden discusses the opportunities available to companies as this market grows and changes. “People who are at this later stage of life are repurposing, transitioning, and rethinking their life priorities,” she says. “It truly is a renaissance stage…. We’re not in elderhood, we’re in furtherhood. We keep going further, and we have more to look forward to.” TO MARKET, TO MARKET Marketing has a significant role in driving growth, and the role of chief marketing officers (CMOs) is shifting to “marketing with a capital M.” Rather than being siloed, many marketing departments now have touchpoints across organizations, ranging from HR to technology and innovation. What sets effective CMOs apart in succeeding in their growth agendas? The CMO’s relationship with the rest of the C-suite is a key differentiator. In a recent McKinsey survey, 83 percent of CEOs say the marketing business unit has the potential to be a major growth driver, but only 23 percent believe it’s delivering on that ambition. Companies with high growth are seven times more likely to have “unifier” CMOs—leaders who are strong cross-functional collaborators, put marketing on the C-suite agenda, and champion a shared vision for growth across the organization. Lead with growth in mind. Follow our thinking Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too.
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by "McKinsey Leading Off" <publishing@email.mckinsey.com> - 01:06 - 12 Sep 2022 -
Global conflict, inflation, supply chain problems: Can consumer companies still grow?
On Point
Three pathways to extraordinary growth Edited by Seth Stevenson
Senior Editor, New York• Growth is elusive. Very few consumer companies can sustain rapid growth over long time periods. Fewer still can do it while maintaining or increasing earnings. From 2009 to 2019, consumer companies grew an average of 3%, while the largest companies grew at only 2.4% over the same period, find McKinsey senior partners Simon Land, Duncan Miller, and colleagues. However, brands that can grow quickly and profitably offer shareholder returns more than double those of their peers.
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by "McKinsey On Point" <publishing@email.mckinsey.com> - 10:07 - 11 Sep 2022 -
Adobe MAX 2022 Lineup Revealed!
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Here’s what life could be like in the 2030s
Harmony Internal - McKinsey
See our new interactive New from McKinsey & Company
Curated by Eleni Kostopoulos
Digital Publishing Manager, New YorkFor many companies—and many industries—the COVID-19 pandemic set off a period of head-spinning change. They realized they were capable of moving faster than they ever thought possible. They went digital in a matter of days, not years. They offered new services almost overnight. If companies sustain this newfound speed and agility, it’s conceivable that more innovation will happen in the next ten years than in any previous decade in modern history. Life in the 2030s could be vastly different from today. In our multimedia series called The Next Normal, business leaders and McKinsey experts describe what the 2030s might look like:
• Partner Jesse Klempner sees a future in point-to-point transport (that is, the idea that you can launch a rocket from New York and land in Paris in 30 minutes).
• Partner Anna Pione sees offerings that let consumers triage medical issues mostly by themselves, so they’d bring in a doctor only when absolutely necessary.
• Senior partner Aditya Sanghvi sees the high-rise of the future as a mixed-use building: maybe an office for ten floors, apartments for 15 floors, a hotel for ten, and a club area at the top.
Explore our new The Next Normal interactive for more evocative—and provocative—predictions across industries, and check out individual editions below.
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by "McKinsey & Company" <publishing@email.mckinsey.com> - 06:07 - 11 Sep 2022 -
The week in charts
The Week in Charts
Government customer experience, AI in China, and moreShare these insights
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by "McKinsey Week in Charts" <publishing@email.mckinsey.com> - 03:28 - 10 Sep 2022 -
El por qué y el cómo de ESG
McKinsey&Company
Además, las 10 reglas del crecimiento .Comparte este email Destacados mensuales, Septiembre de 2022 Las organizaciones han estado asignando más recursos para mejorar los criterios ASG (ambientales, sociales y de gobernanza o ESG por sus siglas en inglés), pero el acrónimo siempre se ha enfrentado con dudas y críticas, en concreto, por ser percibido como una distracción y por ser intrínsecamente difícil. Los socios sénior de McKinsey Lucy Pérez, Viviana Hunt, Hamid Samandari y los coautores ofrecen refutar esas afirmaciones, y aseguran que ASG ahora es más esencial, relevante y cuantificable que nunca. ¿Realmente importa ASG a las empresas? ¿Cuál es la razón estratégica basada en el negocio? Este mes, nuestros artículos destacados analizan el porqué ASG es importante para las empresas, así como el cómo las empresas pueden adoptar un enfoque ASG más sistemático y gratificante. Otros temas destacados en la edición de este mes incluyen: - Diez imperativos que deberían guiar a las organizaciones que buscan crecer y ganar más que sus pares
- Por qué las empresas deberían centrarse en la resiliencia y los costos, pero también hacer apuestas intencionales para el crecimiento a largo plazo
- Las consecuencias de una inminente crisis alimentaria
- Las conexiones en el lugar de trabajo y por qué son importantes
La selección de nuestros editores ¿Importa realmente ASG y por qué? Aunque se han planteado preguntas válidas sobre los criterios ASG, es probable que la necesidad de que las empresas entiendan y aborden sus externalidades se vuelva esencial para mantener su licencia social. Genere un impacto significativo Cómo hacer ASG realidad La licencia social bien puede resultar más importante que nunca en los próximos años. Aquí se explica cómo las empresas pueden adoptar un enfoque más sistemático y gratificante para hacer realidad los aspectos ambientales, sociales y de gobernanza. Sea efectivo LOS DESTACADOS DE ESTE MES Las diez reglas del crecimiento La investigación empírica revela lo que se necesita para generar un crecimiento que cree valor en la actualidad. Siga un plan holístico La gran incertidumbre: Confianza y comportamiento del consumidor de EEUU en tiempos de inflación Nuestro último estudio de Consumer Pulse muestra que hay más presión que nunca sobre la confianza del consumidor. Sin embargo, pese a la sensación general de pesimismo, hay señales de esperanza en el comportamiento de los consumidores. Conozca el sentimiento del consumidor Una reflexión sobre los desafíos de la seguridad alimentaria global en medio de la guerra en Ucrania y el impacto inicial del cambio climático Los acontecimientos geopolíticos y climáticos están afectando la resiliencia del sistema alimentario. Esto es lo que sucedió este año, lo que puede ocurrir el próximo, las posibles consecuencias y lo que se puede hacer al respecto. Esté preparado Los efectos de la red: Cómo reconstruir el capital social y mejorar el desempeño corporativo Las redes profesionales de las personas se han reducido desde el inicio de la COVID-19, mientras que los retos de deserción y contratación de las empresas están creciendo. Para ayudar a revertir estas tendencias, las personas y las organizaciones deben gestionar las interacciones en el lugar de trabajo de manera más intencionada. Aquí se explica cómo. Explore los hallazgos La raza en el lugar de trabajo: La experiencia en los empleos primera línea Tres de cada cuatro trabajadores de primera línea quieren ser ascendidos, pero menos de uno de cada cuatro lo logra. Las empresas pueden tomar medidas específicas para apoyarlos mejor. Obtenga nuevos conocimientos de DEI Cuando delegar no funciona: Cinco cosas que solo el CEO de La empresa puede hacer para crear nuevos negocios La creación de negocios es cada vez más importante para la resiliencia de las empresas, y los directores generales están especialmente capacitados para ese trabajo. Aquí se presentan cinco tareas que los CEOs pueden realizar para desarrollar nuevos negocios exitosos. Trace un camino audaz Esperamos que disfrute de los artículos en español que seleccionamos este mes y le recomendamos explorar también los siguientes artículos en inglés. ALSO NEW Author Talks: Don’t skip the ‘soft stuff’ Three big moves that can decide a financial institution’s future in the cloud How Americans are feeling about economic opportunities and the future Freelance, side hustles, and gigs: Significantly more Americans are engaged in independent work ‘When it comes to mental health, all countries are developing countries’ The growth triathlon: Three pathways to extraordinary growth in the consumer sector People and places: How and where to work next ‘Making the world a better place never feels like work’: An interview with chief DEI officer Indhira Arrington Author Talks: 25 million ... and counting SPECIAL FEATURES 2022 summer reading guide McKinsey’s annual book list from leaders, authors, and editors is back—with something for everyone. Browse 100+ picks Spotting green business opportunities in a surging net-zero world Explore how eight industries may transition to a net-zero world, and how organizations can respond with green businesses that create value along the way. Make bold moves My Rookie Moment McKinsey senior colleagues share their formative early-career experiences to help you navigate yours. Watch the latest episode The McKinsey Crossword Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Play on McKinsey Classics Hard times call for creative solutions. How can companies maintain or improve their service levels while managing costs? Read our classic article, “Maintaining the customer experience.” Rewind Readers & Leaders Read a sample of our Readers & Leaders newsletter, and sign up for it or any of our 40+ free email subscriptions. Subscribe — Curated by Eleni Kostopoulos, a digital publishing manager in McKinsey’s New York office Follow our thinking McKinsey Insights - Get our latest
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by "Destacados de McKinsey" <publishing@email.mckinsey.com> - 08:33 - 10 Sep 2022 -
Asian Americans in the workplace, geopolitical resilience, and more big reads for the weekend
Harmony Internal - McKinsey
Dive into this week's highlights CURATED PICKS FOR YOUR DOWNTIME, FROM OUR EDITORS
Joyce Yoo
Digital Editor, New YorkAs we approach fall in the Northern Hemisphere, get caught up on some of this week's big reads on micromobility, the Asian American experience in the workplace, geopolitical resilience, and more.
Quote of the day
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by "McKinsey Daily Read" <publishing@email.mckinsey.com> - 06:08 - 9 Sep 2022 -
Strategic courage in an age of volatility
Harmony Internal - McKinsey
Focus now New from McKinsey Quarterly
Strategic courage in an age of volatility
Focus now Related Reading
Laxman Narasimhan on corporate purpose during a crisis
Hear Starbucks’ incoming CEO Laxman Narasimhan discuss how corporate purpose helped Reckitt navigate the pandemic on our Inside the Strategy Room podcast.Share these insights
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by "McKinsey Quarterly" <publishing@email.mckinsey.com> - 04:16 - 9 Sep 2022 -
To outearn competitors, start with ten steps to outgrow them
The Shortlist
Aim high Edited by Barbara Tierney
Senior Editor, New YorkThis week, empirical research on what it takes to generate value-creating growth. Plus, an interview with Andy Penn, who just stepped down as Telstra’s CEO after leading a transformation of the Australian telecom, and a McKinsey expert on how the Great Resignation is giving employees and employers alike the chance to reshape the nature of work.
Room to grow. The past 15 years haven’t been stellar for corporate growth rates. After the global financial crisis, the world’s largest companies grew at half the rate they did before 2008. A typical company grew at a paltry 2.8 percent per year during the ten years preceding the COVID-19 pandemic, and only one in eight recorded growth rates of more than 10 percent per year. Now, with a slowing global economy, rising inflation, and geopolitical uncertainty, growth that delivers profits and shareholder value may become even more elusive.
A critical driver. McKinsey recently conducted a study of the growth patterns and performance of the world’s 5,000 largest public companies over the past 15 years. The research showed that an extra five percentage points of revenue per year correlates with an additional three to four percentage points of total shareholder returns (TSR)—the equivalent of increasing market capitalization by 33 to 45 percent over a decade. Companies that managed to grow faster and more profitably than their peers during that period did even better, generating shareholder returns six percentage points above their industry averages.
A ten-point plan. As senior partner Chris Bradley and his colleagues discuss in “The ten rules of growth,” business leaders can follow a holistic growth blueprint that allows them to overcome obstacles to growth. The list of imperatives includes starting with a winning, scalable formula; focusing on growth in your core industry; combining healthy organic growth with serial acquisitions; and focusing on growth where you have an ownership advantage.
Make the trend your friend. This age-old axiom holds especially true today as the acceleration of pre-COVID-19 trends widens the gap between corporate winners and laggards. Over the past 15 years, companies that expanded in ways that maintained or increased their exposure to fast-growing, profitable segments generated one to two percentage points of additional TSR annually. This suggests that organizations already in attractive markets should keep investing to stay ahead of the pack.
Leading the way. As senior partner Jill Zucker and her team note in “Choosing to grow: The leader’s blueprint,” leaders who outperform their peers not only think, act, and speak differently; they align their organizations around a shared mindset, strategy, and capabilities. Drawing on McKinsey research, the article looks at how growth-oriented leaders shape their thinking and actions toward growth over both short- and long-term horizons. They react decisively to shorter-term disruptions that can be turned into opportunities—what we call “timely jolts”—and build organizational resilience to respond to disruption.
Students in higher education are eager to continue using new classroom learning technologies adopted during the pandemic, according to McKinsey research. In a survey, more than 60 percent of students said that all the classroom learning technologies they’ve used since COVID-19 began had improved their learning and grades. Two technologies in particular stood out for boosting academic performance: 80 percent of students cited classroom exercises, and 71 percent cited machine learning–powered teaching assistants.
Since he became the CEO of the Australian telecommunications company Telstra in 2015, Andy Penn has seen his fair share of challenges, from network outages that shook the company’s core value proposition to building the right leadership team to staying the course in the face of impatient market expectations. In an interview conducted before he stepped down from the role on September 1, Penn discusses the challenges of transforming an organization while maintaining an innovative spirit and employee engagement. “You’ve got to be unreasonable because that’s how you stretch the aspiration and how you ultimately get the best out of your people and your teams,” he says.
More on McKinsey.com
INTERVIEW
Three questions for
Bonnie Dowling
Bonnie Dowling, an associate partner in McKinsey’s Denver office, helps clients with transformations and organizational health. During the pandemic, she has focused on virtual and in-person hybrid-work operating models, employee engagement and retention, and leadership development.
You’ve been leading McKinsey’s research into the Great Attrition since it began in 2021. What has struck you most about this job-quitting trend over time? Where do you see it heading?
What will the new global economic picture mean for the trend?
Your latest research surfaced five employee profiles, or ‘personas’ of workers that companies can pursue to fill open jobs. Which persona would you be?
At the end of the day, it’s a really exciting time to be an employee, and in my opinion, an employer as well. We have the opportunity to reimagine and reshape the very nature of work—how it is done and the role that it plays in our lives. Getting it right not only gives employers an incredible advantage but also lays the foundation for a new, more effective and efficient way of working for employees, employers, and their customers.
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by "McKinsey Shortlist" <publishing@email.mckinsey.com> - 02:30 - 9 Sep 2022
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