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Sinomach Construction Equipemnt One-Stop Manufacturer
Dear info，
I hope this mail finds you well. We are from Sinomach Construction equipment , one of the fortune 500 enterprises, making construction machinery in China for over 60 years.Our main products include excavator, loader, grader, compactor, bulldozer, and other equipments. Please let me know if you need our catalogue.
If you are interested, we can arrange a video call to provide you with a virtual tour of our factory and showcase our machines directly.Waiting for your feedback. Let's talk more.
Best regards,
Sinomach
by "tech4" <tech4@changlin1.com> - 05:47 - 27 Mar 2025 -
Your Invitation to Elite Golf Events and Expert Financial Advice
Hello Sir/Madam,
Have you considered combining first-rate financial guidance with exclusive access to the UK’s best golf events? At Fairway Wealth Partners, that’s exactly what we offer.
When you choose one of our preferred Independent Financial Advisers (IFAs), you can look forward to:
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It’s an unbeatable combination—effective wealth management paired with exceptional golf privileges.
Ready to learn more? Reply to this email or click here to book a short, no-obligation call and discover how we can take both your finances and your golf game to the next level.
Best regards,
Richard Ellis
Project Director
+44(0)7380 337 315
+44(0)1924 975 502
by "Richard - Fairway Wealth Partners" <info@fairwaywealthpartners.com> - 04:02 - 27 Mar 2025 -
How can banking leaders make lasting productivity gains?
On McKinsey Perspectives
Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms
Welcome to the latest edition of Only McKinsey Perspectives. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.
—Alex and Axel
—Edited by Belinda Yu, editor, Atlanta
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by "Only McKinsey Perspectives" <publishing@email.mckinsey.com> - 01:18 - 27 Mar 2025 -
23rd April: Transform your business processes with AI and ERP
SAP WEBCAST
Fuel your most important business processes with AI-ready data that is connected, actionable, and contextualWe’re thrilled to introduce our upcoming webcast, “Fuel your most important business process with AI-ready data.”
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Join Threveni Mohan, Demo Portfolio Lead for BDC, Michel Haesendonckx, Global Functional Lead – oCFO, as well as Som Suresh, Senior Manager at Deloitte to:- Explore how to use your data to enable AI, deliver tailored insights, and optimize decision-making.
- Discover how AI-enabled ERP can optimize working capital management, sales and distribution, and people analytics.
- See a live walkthrough demonstrating real-world scenarios and solutions.
Don’t miss this opportunity to see how AI-ready data can help you elevate your business processes
Contact us
See our complete list of local country numbers
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by "SAP" <sap@mailsap.com> - 10:34 - 26 Mar 2025 -
Professinal Food Flavor supplier---Qihuan Biotechnoglogy from China
Dear Friends,
Nice to write you. We are Hangzhou Qihuan Biotechnology Co.Ltd from China.
We are the food flavor manufacturer and produce the food flavors for more than 10 years, there are more than 1000 kinds of sweet flavors available;
In addition, we have mature drink formulas and help many clients to proceed their drink factory. From the raw materials to the finished drink one-stop service will be provided by our company.
I learned your company is importing the sweet food flavors, we would like to take this chance to introduce our flavors, we welcome you to list the flavors you are interested in and we arrange the free samples for your testing.
Currently the materials of coco powder is expensive ,we suggest our chocolate flavor which is very strong and well-balanced chocolate aroma and stable quality, the price is USD 9.8/KG.
It can instead of the coco powder and still keep the wonderful taste. Chocolate Flavour----Your best choice to instead of the coco powder!
Should you have any questions or comments, please feel free to contact us at any time!
by "Funsc Ys" <funscys@gmail.com> - 09:50 - 26 Mar 2025 -
High-quality waterproof breathable membrane: your best choice
Dear info,
Hello! I am Alex from ZZPIP. We specialize in the production of waterproof breathable membranes and are committed to providing customers with high-quality products and services. Our waterproof breathable membranes have excellent air permeability and lasting waterproof effects, and are suitable for multiple industries. They are your best choice to improve product quality.
Please check our website www.zzpip.com. I believe that our products will bring new solutions to your needs. Looking forward to working with you!
Sincerely,
Alex
whatapp：15851072826
Company website: www.zzpip.com
by "sales20" <sales20@xzp-eptfe.com> - 05:16 - 26 Mar 2025 -
Enhancing the Color of Your Products: Premium Dyes Supply
Dear Manager,
Glad to contact you, we are Hangzhou Emperor Chemical Co,. Ltd,following information will help you know us better.
OUR STRENGTH
Ø Gold member of CHINA INTERDYE exhibition.
Ø More than 12 years experience export to textile, paper, leather industry, can provide professional
suggestions.
Ø Analyze the market and predict price movements. It’s important information due to Dyes price is
always changeable.
Ø Inform to stock shortage products, in case to influence your production.
Ø Customize according to your samples.
OUR STRONG PRODUCTS
Ø BASIC GREEN 4, BASIC VIOLET 10, BASIC VIOLET 1
Ø DISPERSE CRUDE DYE: DISPERSE BLUE 359, RED 60, YELLOW 54
Ø SOLVENT YELLOW 114, SOLVENT RED 111, SOLVENT BLUE 35, SOLVENT VIOLET 59
Ø NIGROSINE BLACK 2, BLACK 5, BLACK 7
Welcome to contact us for any information on DYES.
YOUR AFFIRMATION, OUR SUCCESS!!!
Best regards
Apple
Hangzhou Emperor Chemical Co., Ltd
Add: Nanyang Development Zone, Xiaoshan, Hangzhou,China
Fax: +86 (571) 8373-5532
Cell: +86 15825526950(whatsapp and wechat are available)
Email: chem@emperorchem.com
by "pigment" <pigment@emperorcolor.com> - 04:50 - 26 Mar 2025 -
Strengthening business-building capabilities
Re:think
FRESH TAKES ON BIG IDEAS
ON BUSINESS BUILDING
To build new businesses, first build new musclesDaniel Aminetzah
Historically, companies have developed specific strengths that have helped them thrive. These could be any combination of customer relationships, operational know-how, R&D capabilities, technical infrastructure, or sales channels. Until recently, such trusted playbooks worked to keep companies growing at a steady clip. But in today’s innovation economy, these traditional levers are often not enough. For most established companies, there are fewer new geographies to enter, fewer obvious M&A moves to make, and fewer well-worn growth paths to take. Now, what’s increasingly fueling organic growth for companies are their business-building capabilities.
Building and scaling businesses—whether those are new products, divisions, spinouts, or joint ventures—is like starting a new workout that builds muscles someone didn’t even know they had. Just as it takes commitment to see results from lifting weights, it takes dedication to get business building right. It requires crystallizing ideas, creating early road maps, mobilizing capital and talent, and executing and scaling. It’s arduous, but the rewards are worth it. Our research finds that companies that invest 20 percent of their growth capital into business building achieve revenue growth two percentage points higher than those that don’t.
Many CEOs recognize the importance of developing their business-building muscles. In a recent global survey of more than 1,100 executives, half said that business building is one of their top three strategic priorities. We have seen that enthusiasm from CEOs in many sectors, including agriculture, financial services, healthcare, manufacturing, retail, and technology. To get business building right, part of the “secret cocktail” is acting with high velocity—always tempered with judgment—paired with an openness for ecosystem collaboration and partnership. It’s an experimental process.
For companies in established sectors, this type of “move fast and break things” ethos can feel uncomfortable. But it’s a crucial way to stay ahead of uncertainty. Early in my career, I spent almost a decade working in the intelligence sphere, where I learned the importance of constantly building new capabilities that adversaries didn’t expect as a critical way to stay ahead. What it takes to succeed in the business world is not that different. CEOs used to rely on the fact that their companies would grow in a predictable way for at least the next five years. Not anymore. Now, a lot can change in five years.“Companies that invest 20 percent of their growth capital into business building achieve revenue growth two percentage points higher than those that don’t.”
Business building doesn’t mean reinventing the wheel. CEOs can often leverage learnings from similar businesses that others have built successfully; we call these “super themes.” CEOs can also learn from their peers about what hidden traps to avoid. Business building also means identifying core strengths and then extending those competencies. It means finding the right talent and the right capabilities to execute an idea quickly based on a clear playbook. Business building typically doesn’t follow a linear path, and there can be some bumps along the way. But almost every CEO we have helped to build new ventures has said that the business-building process brought more than just new revenue. It allowed them to reimagine their companies’ futures through the lens of what’s possible.
AI will play a part in almost every company’s future, but it’s not a panacea for growth. McKinsey research shows that 60 percent of business leaders want to launch gen-AI-enabled businesses in the next five years, but many are off to a slow start. What’s more, we see that employees are ready for AI, but CEOs have yet to act on its full potential. However, the most forward-thinking leaders recognize that AI will change more than just day-to-day workflows; it will be at the very core of how their companies operate.
What are some best practices CEOs can use to successfully build and scale new businesses? First, they should pinpoint their companies’ unique advantages—the special strengths that help them surpass their competitors. Second, they should assess how to apply these advantages to the different super themes that have already created value for other relevant companies. Third, they can use AI tools to jump-start the brainstorming process. In just a few hours, a team can use an exploratory AI tool to define an initial direction for a potential new business. They can then pressure test the idea among synthetically generated target segments and use AI to subsequently refine ideas all the way through execution and scaling. Of course, it’s important to remember that AI tools are just that: tools. Designing products, services, and businesses that appeal to humans requires keeping humans in the loop.
The most important business-building muscle CEOs need to build is stamina. They must ensure that business building stays top of mind and doesn’t take a back seat to the day-to-day needs and short-term priorities that bog down many companies. CEOs can keep brainstorming business ideas in a continual, iterative way. They can keep connecting with external partners to discuss potential joint ventures. Because business building is not a “one and done” process; it’s continual and always evolving.Share Daniel Aminetzah's insights
ABOUT THIS AUTHOR
Daniel Aminetzah is a senior partner in McKinsey’s New York office.
MORE FROM THIS AUTHOR
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Chris Bradley on arenas of competition
Arenas of competition are industries that produce outsize growth and reshape the business landscape. Eighteen arenas could reshape the global economy over the next two decades.
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by "McKinsey Quarterly" <publishing@email.mckinsey.com> - 02:36 - 26 Mar 2025 -
Last chance to take your first step towards AI-readiness!
Last chance to take your first step towards AI-readiness!
Hi Md Abul,
Your road to AI readiness starts tomorrow! The 'From chaos to confidence: Accelerating API governance maturity with Tyk' webinar is just 1 day away, and this is one you won't want to miss!In this session, we’ll dive into how the API governance toolkit, paired with Tyk's Universal API governance platform, will take the chaos out of APIs, and not only bring control to your ecosystem, but instill confidence within your team(s).
Here’s what you can expect from tomorrow’s session:
- We'll explain the need for universal API governance and why it’s a game-changer for teams at scale
- Mark Boyd, founder of Platformable, will deep dive into how the API Governance Toolkit provides a blueprint for enterprise governance
- Carol Cheung, senior product manager from Tyk will give you an exclusive sneak peek at our Universal API Governance Platform
📅 Date: March 27th 2025
🕙 Time: 10 am EST/ 2 pm GMT
📍 Location: Zoom webinar, discussion, demo
See you there,
Budha and team
Tyk, Huckletree 199 Bishopsgate, Broadgate, London, City of London EC2M 3TY, United Kingdom, +44 (0)20 3409 1911
by "Budha from Tyk" <budha@tyk.io> - 07:00 - 26 Mar 2025 -
Reliable and Durable Computer Accessories for Your Needs
Dear info,
I hope this email finds you well. I'm reaching out from Shenzhen Tianfeng International Co., Ltd., a leading manufacturer specializing in high-quality computer accessories.
We offer a range of products, including hard drives, PC motherboards, and power supplies. With over 10 years of experience in the industry, we ensure superior performance and reliability.
We would be delighted to explore potential business opportunities with your company. Please feel free to contact me if you have any questions or need more information.
Best Wishes,
Candy
whatsapp: + 86 18319068061Shenzhen Tianfeng International Technology Co., Ltd.
Website:https://www.skywindintl.com/
Address: 802, Fucheng Digital Innovation Park, No. 15, Shijing Road, Fumin Community, Fucheng Street, Shenzhen, Guangdong, China
by "Htebazile Aboites" <aboiteshtebazile927@gmail.com> - 05:21 - 26 Mar 2025 -
high-quality aluminum composite panel
Dear Sirs
How are you?
With more than 20 years of experience in metal composites industry, we take pride in providing high-quality aluminum composite panel to our valued clients. Besides,we also develop and offer a wide range of technical products, such as copper composite panel, steel composite panel, for your speical applications.
We believe that our competitive pricing, combined with the same level of quality products, can offer you better alternatives compared to your current suppliers. We have successfully export our panel to various countries such as Europe, Dubai, Saudi Arabia, Qatar, Morroco, Tanzania, Singapore, Malaysia, Australia, Canada, and the United States. Additionally, we have collaborated with renowned Paint brands like PPG, AkzoNobel, and others.
To help you understand our quality and service, could you email me your requirement for the product? We will get back to you very soon with the priced, sample, or further explanation.
Thank you for considering Alucobest as your potential business partner. We look forward to the opportunity of serving you and building a long-lasting mutually beneficial relationship.Best Regards
Ali ZhangExport Team LeaderShanghai Huayuan New Composite Materials Co.,Ltd.No.888, Xin Jin Road, Qingpu Shanghai,ChinaMobile: +86 13003258901 (wechat)www.alucobest.com
by "Tailer Kroni" <kronitailer995@gmail.com> - 05:04 - 26 Mar 2025 -
Trust in AI: How can companies deploy technology responsibly?
On McKinsey Perspectives
Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms
Welcome to the latest edition of Only McKinsey Perspectives. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.
—Alex and Axel
•
Earning employees’ trust. Across institutions, US employees have the highest level of trust in their employers when it comes to responsible rollout of gen AI, according to McKinsey Senior Partner Lareina Yee and coauthors’ analysis of research on AI in the workplace. That level is greater than the trust that employees place in universities, large tech companies, and start-ups for such deployment. Managers and businesses tend to instill very high trust when they communicate frequently and transparently about gen AI and are committed to their teams’ success with the technology, reflects Silicon Valley pioneer Reid Hoffman, a partner at Greylock Partners and cofounder of LinkedIn and Inflection AI.
•
Human–AI interaction. In the workplace, using AI can give humans “superpowers” so they may spend more time performing complex tasks, Hoffman says. Similar to how accountants’ roles, which used to include a lot of manual calculations, changed with the arrival of spreadsheets, AI tools will change workers’ roles—not necessarily eliminate them, Hoffman adds. Explore “Looking ahead: Leaders’ role in the trust equation” for more advice on driving value with AI adoption. It’s the final edition of the AI in Action: An interactive learning journey series of four learning modules that complement McKinsey’s Superagency in the workplace: Empowering people to unlock AI’s full potential report.
—Edited by Belinda Yu, editor, Atlanta
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by "Only McKinsey Perspectives" <publishing@email.mckinsey.com> - 01:30 - 26 Mar 2025 -
(GV & RB Masterclass) Gary Vee goes OFF on branding!
You ready for round 2??
Today in the Gary Vee & Russell Brunson Masterclass Gary Vee comes out swinging!
His presentation is jam-packed with value and insights on how to take your brand big with “unconventional wisdom”.
Think… wave pool on a 100 degree day! That’s how packed this video is with solid gold advice on branding and soooo much more!!
GO WATCH GARY’S VIDEO FROM THE FUNNELS VS BRANDING MASTERCLASS HERE >>
Now, if you’ve followed me for any amount of time, you know I’m all about funnels. I believe in crafting your level 10 offer, driving traffic, and converting that traffic into customers FAST!!
But Gary…. He’s all about branding. He’ll tell you to play the long game… post content, build your audience, and wait for the momentum to take off.
So… who’s right??
Honestly – I think we both are.
In today’s video, you’ll see our two worlds collide!!
GO WATCH GARY'S VIDEO FROM THE GARY VEE & RUSSELL BRUNSON MASTERCLASS HERE >>
And don’t miss tomorrow’s email! We’re diving into how to create viral videos that get MILLIONS of views with the Harmon Brothers!!
See you then!
Russell Brunson
P.S. - Don’t forget, you’re just one funnel away….
P.P.S. If you missed the first Gary Vee & Russell Brunson Masterclass video I sent yesterday, here is the link:
Watch me explain the secret to ClickFunnels viral success HERE >>
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by "Russell | ClickFunnels" <noreply@clickfunnelsnotifications.com> - 01:06 - 26 Mar 2025 -
Get Ahead: AI strategies to elevate your business
The Agentforce Advantage
Transforming ASEAN Business with AI
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Unleash the Power of Agentforce
Every company has more jobs to be done than resources. That’s why many are turning to Agentforce to build AI agents that work autonomously alongside human employees to support customers, drive efficiencies, and reduce costs.
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Data Strategy
How Unified Data is Breaking Barriers to AI in ASEAN
Discover how businesses in ASEAN like FPT Software and UEM Sunrise are unifying data to break silos, fuel AI innovation, and deliver personalised customer experiences.
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The Sales AI Playbook: 7 Ways AI Can Help You Close More Deals
Unlock the full potential of AI with tailored use cases, helping your sales team close more deals and boost productivity. Learn how AI can enhance every stage of the sales cycle, from lead generation to final conversion.
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Get ready for AI: What data leaders need to know
Learn what actions you can take to be a more effective leader in today's AI-driven business landscape. Deploy AI the right way, for the right projects, to drive results and improve productivity with Tableau.
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Customer story
ASEAN Trailblazer Spotlight
See how Singapore’s largest retailer FairPrice Group empowers customer service teams, enhances capabilities, and improves efficiency with AI tools.
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by "Salesforce" <salesforce@mail.salesforce.com> - 10:32 - 25 Mar 2025 -
Important Update on the UK Matrix Project + Introducing The Executive Mastermind
Important Update on the UK Matrix Project + Introducing The Executive Mastermind
Hi MD Abul,
I wanted to share an important update on the UK Matrix Project—an initiative we’re closely following—and introduce something new that we’re really excited about: The Executive Mastermind.
UK Matrix Project Update
The UK Matrix Project continues to gain momentum, providing critical insights into ERP trends, vendor strategies, and best practices for transformation success. While Third Stage is not managing this initiative, we are deeply invested in its findings and the impact they will have on the industry.
The goal of the project is to bring transparency to the ERP selection and implementation process, helping organizations cut through vendor noise and focus on what truly drives successful digital transformation. As new insights emerge, we’ll be sure to share key takeaways and analysis with our network.
Introducing The Executive Mastermind
Digital transformation is about more than just technology—it’s about leadership, strategy, and execution. That’s why we’re launching The Executive Mastermind, an exclusive forum for senior leaders navigating complex transformation initiatives.
This isn’t just another networking group. It’s a space for executives to:
- Exchange insights on real-world digital transformation challenges
- Learn from industry experts and peer case studies
- Get direct access to our consulting team for strategic guidance
Whether you’re in the middle of an ERP implementation or planning your digital strategy, The Executive Mastermind will be a powerful resource to help you stay ahead. More details coming soon, but if you’re interested in getting involved early, reply to this email, and we’ll make sure you’re on the list.
Looking forward to sharing more with you soon!
Best regards,
Eric Kimberling
by "Eric Kimberling" <eric.kimberling@thirdstage-consulting.com> - 06:05 - 25 Mar 2025 -
New body shaping trend
Dear Friend,
Good day!
Our factory Century Beauty is a professional shapewear, lingerie, swimwear, sportswear manufacturer with 27 years history based in China.Obtained BSCI, WRAP, ISO9001 audit certifications！
We are good at manufacturing advance sewn & bonding craftsmanship styles and make unique brand customization！
Whether you're looking to expand your existing product ranges or create a new line,we have the expertise and resources to realize your vision.Reply me to get the catalog if you are interested.
Best Reagrds,
Sophie
VP Business Manager
Email: sophie@shijimei.com Phone: 86-13829507326
Shantou Century Beauty Dress Co.,Ltd
https://www.centurybeauty.com
Dongxing Industrial Zone,Gurao Town,Chaoyang,Shantou,Guangdong
by "Luna" <Luna@centurybeauty-underwear.com> - 01:18 - 25 Mar 2025 -
Bluesky: The Decentralized Social Media App with 30 Million Users
Bluesky: The Decentralized Social Media App with 30 Million Users
Forwarded this email? Subscribe here for moreWebinar: Implementing Clean Architecture in Next.js (Sponsored)
In this free on-demand workshop, Lazar Nikolov will teach you all about implementing Clean Architecture in Next.js. It will dive deep into what clean architecture *actually* is, what problems it solves, and how to implement it in a Next.js application with Sentry.
Disclaimer: The details in this post have been derived from the Bluesky Official Documentation and Research Papers. All credit for the technical details goes to the Bluesky engineering team and the developers involved in creating the AT Protocol. The links to the original articles and papers are present in the references section at the end of the post. We’ve attempted to analyze the details and provide our input about them. If you find any inaccuracies or omissions, please leave a comment, and we will do our best to fix them.
Bluesky is the relatively new social media platform in town. It is a decentralized social media platform designed to offer users greater control, interoperability, and transparency compared to traditional, centralized social networks.
Built on the AT Protocol (Authenticated Transfer Protocol), Bluesky enables a new way of managing online identity, content, and interactions while preserving the user experience of conventional social media platforms.
For reference, the AT Protocol is a federated protocol for large-scale distributed social applications. Being federated is essentially the main selling point of Bluesky. Here, the term “federated” signifies that the various components of the system can have multiple groups running them and that they communicate with each other. For example, think of a system like an email. Gmail, Yahoo, and Outlook are separate email providers, but they can still send and receive emails from each other. No single company owns “email”.
The primary goal of Bluesky is to break the control of a single corporation over user data, moderation policies, and content discovery algorithms. Unlike traditional social networks, where users are locked into a platform, Bluesky allows users to retain their identity, migrate accounts, and customize their experience through modular services.
In other words, Bluesky’s unique design philosophy allows the users to engage without platform control. The platform now has almost 30 million users and is growing steadily.
In this article, we will look at Bluesky’s architecture and its use of the AT protocol to make things possible.
Source: Bluesky and the AT Protocol Why Decentralization is Important?
For years, social media platforms have been controlled by large corporations. These companies create rules, control algorithms, and decide what content gets seen. Much of this happens without transparency.
If they change policies or ban users, there’s little a user can do. This lack of control over personal data and content moderation has led to a push for decentralized social networks, where users can potentially have more freedom and ownership.
However, many existing decentralized platforms come with their own set of challenges:
Users may join independent servers, making it difficult to move to another server without losing identity or followers.
Lack of a global search index, making it hard to discover and interact with new people beyond direct connections.
Lack of structured moderation tools, which means harmful content can spread unchecked.
Bluesky aims to solve these problems through a combination of decentralization and usability by:
Allowing user migration without losing followers, thanks to Decentralized Identifiers (DIDs).
Using Relays to index the entire network, ensuring content is discoverable.
Separating speech from reach, so users can filter content without restricting free expression.
How Does Bluesky Work?
As mentioned, Bluesky is built on the AT Protocol.
The AT Protocol consists of several key components that work together to store, distribute, and curate content without relying on a single centralized entity.
The diagram below shows a high-level architecture of Bluesky’s Federated Architecture.
1 - Personal Data Servers (PDS)
Each user has a repository or a collection of records containing their posts, likes, follows, and other interactions. Also, every action a user takes (for example, posting a message or liking a post) creates a new record in their repository. The repository structure is cryptographically signed to ensure data integrity. Think of the repository as a version-controlled record store (similar to a Git repository).
These repositories are managed by Personal Data Servers (PDS).
A PDS is responsible for storing user data and managing authentication. It is like the user’s agent within the network. You can think of the PDS as a service that runs user repositories, exposing HTTP endpoints and WebSockets for communication.
PDSes can be hosted by companies, independent providers, or even by users themselves, resulting in flexible data ownership.
This does not mean that every user needs to run and manage a PDS on their machine. Similar to how email services work, users can sign up for a PDS hosted by a provider. For example, a user can opt for Bluesky’s default hosting. Bluesky runs many PDSes, where each PDS runs as a completely separate service in the network. More advanced users can self-host their PDS on a private server or VPS.
2 - Relays
Relays act as network-wide content aggregators that collect and distribute user-generated data.
Instead of each user or server handling network-wide indexing, relays create a global index of posts, likes, and social connections to ensure content is discoverable.
They crawl all known PDSes and subscribe to their real-time updates. They also filter out malformed, illegal, or high-volume spam before passing updates to other components.
Bluesky currently operates the default relay, which indexes posts, likes, and follows across the network. However, in the future, third-party organizations, developers, or individuals can run their Relay nodes, allowing for diverse indexing strategies such as community-specific relays, interest-based relays, or censorship-resistant relays.
See the diagram below:
3 - App Views
App Views process data from relays and generate structured feeds that users see in their clients. They store aggregated statistics (like counts of likes and replies) and enforce moderation policies by blocking certain interactions based on user preferences.
Bluesky provides an official App View, which powers the default feed that users see. This App View curates content, applies moderation policies, and displays posts in a user-friendly manner. However, developers and communities can create custom App Views that provide alternative ranking algorithms, filter out certain types of content, and offer specialized feed experiences.
Unlike traditional social networks, where a central company controls recommendation algorithms, Bluesky allows multiple competing App Views that users can choose from. Users can also choose multiple App Views based on their preferences.
How Do These Components Work Together?
Here’s a simple process flow that demonstrates how the various components come together to support the Bluesky experience:
A user writes a post using the Bluesky app. Each post requires two fields: text and createdAt (timestamp). The post is stored as a record in their PDS and added to their cryptographically signed repository. This repository acts like a public ledger, making it easy to verify that the content has not been altered.
The user’s PDS pushes updates to a relay that verifies the signature and stores a copy of the record. The relay notifies all App Views and feed generators that a new post is available.
App Views query the relay for new content, fetch relevant posts, and apply moderation rules if necessary. They generate custom feeds based on user preferences and display them in client apps.
When another user likes or replies to the post, their PDS creates a new record reflecting this action. This action is sent to the relay, which updates the global index. The original poster’s App View retrieves the latest interaction and updates the post’s engagement statistics.
The diagram below tries to show this flow:
User Identity and Account Portability in Bluesky
Bluesky is designed to give users full control over their identity, making it different from traditional social media platforms, where accounts are locked to a single service provider.
The AT Protocol uses Decentralized Identifiers (DIDs) as persistent, long-term account identifiers to create permanent user identities independent of any single server or provider.
A DID is a cryptographic identifier that uniquely represents a user across the network.
Unlike traditional usernames tied to a specific server, a DID remains the same even if the user switches providers.
The DID is recorded in a distributed registry so that it cannot be altered or deleted by a hosting provider.
Each DID has two key pairs:
Signing Key: Used to verify user actions like posting or liking content.
Recovery Key: Helps the user restore access to their identity if their primary key is lost or compromised.
DIDs provide a self-sovereign identity, meaning that users own and control their identity without reliance on a central authority. While users have a DID, they also have a readable username for easier recognition. For example: “@username.bsky.social”.
Migration Between Servers
One of the biggest challenges in federated social networks is account migration. Here’s how it works in Bluesky.
A user signs up with a hosting provider (Personal Data Server) and their data is linked to their DID.
If the user wants to migrate to another provider, they export their repository and update their DID to point to the new PDS.
Since followers, posts, and interactions are stored in signed, portable repositories, migration is seamless. Followers do not need to re-follow the user.
This system allows users to change providers without losing their identity or network. Users can also retain their social graph even if a provider shuts down. Users can also host their PDS if they prefer self-sovereignty over third-party hosting.
Security and Privacy Considerations
Since each DID is cryptographically linked to the user’s identity, it cannot be forged or stolen.
Even if a hacker takes over a username (“@someone.bsky.social”), they cannot impersonate the original DID, preventing identity theft. Users can verify each other’s identity using DID resolution tools, similar to how SSL certificates validate websites.
Users have a recovery key that allows them to regain control over their account in case of a security breach.
Content Discovery and Custom Feeds in Bluesky
Content discovery and feeds are one of Bluesky’s key innovations.
In Bluesky, content is not stored on a single server or database. Instead, relays act as global content indexers that aggregate and distribute posts across the network.
Here’s what the relays do:
They continuously crawl Personal Data Servers (PDSes) to collect and update posts, likes, and follows.
They store indexed metadata (such as post timestamps, authorship, and interactions) to enable fast content discovery.
When a user searches for a post or follows someone, their client app queries the relay, which returns relevant results based on the indexed data.
In a traditional social media platform, the company that owns the service also decides how content is ranked and displayed in user feeds. This often leads to non-transparent algorithmic filtering, where users are shown posts based on engagement metrics.
Bluesky removes this centralized control by introducing App Views, which play the role of independent feed curators. Developers can create publicly available feed generators anyone can subscribe to. These feeds may focus on specific topics such as technology news, verified accounts, or trending discussions.
Moderation and Content Control in Bluesky
In Bluesky, users can post anything they want. Their PDS stores these records, ensuring that their content remains available. No single authority can delete a post from the entire network. Even if a provider refuses to display it, the data remains intact in the user’s repository.
However, just because a post exists does not mean it will be indexed, promoted, or widely visible. Moderation services and App Views determine how content appears in feeds and searches. This means harmful or offensive content can be downranked, filtered, or hidden, but not erased from a user’s storage.
This concept is called “separation of speech and reach”, which allows for free expression while maintaining content control at different levels.
Labelers and Moderation Services
Bluesky does not enforce a single, centralized moderation system. Instead, it allows multiple independent moderation services, which work together to flag, filter, and categorize content. This includes:
Network takedowns which filter the content from the APIs.
Labels placed on content by moderation services.
User controls such as mutes and blocks.
Labelers are third-party moderation services that tag content with appropriate labels. Imagine a label as a metadata to categorize the content. These labels do not remove content but allow App Views and users to apply filters based on their preferences. Users can choose which Labelers they trust, meaning moderation is customizable rather than forced. All of this information is stored on the user’s data server.
Bluesky provides both individual-level and community-level blocking tools to ensure user safety and content control. Some features are as follows:
Users can block individuals, preventing them from seeing or interacting with their posts.
Users can subscribe to blocklists maintained by third-party moderation groups.
Blocking is publicly visible, meaning other users can see when someone is blocked. This helps prevent users from repeatedly engaging with people who have blocked them.
Conclusion
Bluesky represents a major step forward in decentralized social networking, offering a platform where users have true control over their identity, data, and content experience.
Through the AT Protocol, Bluesky ensures that social interactions remain scalable, transparent, and resistant to corporate control.
Looking ahead, Bluesky’s future will be shaped by user adoption, third-party innovation, and continued improvements to the AT Protocol. Some key expected developments include:
Expansion of App Views and Feed Generators: Encouraging greater diversity in content discovery.
Increased Relay and Moderation Services: Creating more robust, user-driven content curation.
Integration with Other Decentralized Systems: Expanding interoperability across web3 and federated platforms.
References:
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