Innovative growers: A view from the top

McKinsey Insights - Get our latest thinking on your iPhone, iPad or Android.

This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.

You received this email because you subscribed to our McKinsey Quarterly alert list.

Manage subscriptions | Unsubscribe

by "McKinsey Quarterly" <publishing@email.mckinsey.com> - 12:39 - 7 Nov 2023

Competition is fierce. How can consumer companies ‘rewire’ their enterprises to grow?

On Point

TODAY’S NEWS. TOMORROW’S INSIGHTS.
A daily newsletter from McKinsey & Company

Brought to you by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities

How consumer companies outcompete

In the news

•

Freebies. Since digital marketing can be expensive, many companies are relying on a tried-and-true method—passing out free samples—to get their products in front of consumers. By offering Halloween cookies, locally made cashew butter, and other items throughout stores in the US, brands that have exhausted their online marketing opportunities can gain exposure to new customers, an expert says. One global snack company hands out free samples of seasonal items to make consumers aware of new products such as holiday-themed desserts. [Bloomberg]

•

Price pressures. For years, consumer goods companies have struggled to absorb the rising costs of materials, transportation, and labor. Passing along some of those outlays helped companies cope with surging expenses. Now, as cost pressures moderate, leaders and investors are asking if continued price increases are necessary. After one French grocery chain recently placed price warnings on food products like chocolate and tea, consumer companies might confront increased calls for them to reduce prices throughout Europe. [Reuters]

In our survey of retail and consumer goods employees, 65% have recently begun to pilot agile ways of working, but only 10% have rolled them out across the organization.

On McKinsey.com

•

Harder choices. Leaders of consumer companies are navigating economic uncertainty, a tough labor market, and geopolitical conflicts—all while consumers keep changing their habits and preferences. Today’s business leaders face harder choices, McKinsey partner Shaun Callaghan and coauthors explain. They can no longer focus on either growth or profitability; shareholders demand both. Digital technologies are becoming essential to every part of the business. Furthermore, with competition stiffening, companies should be both local and global.

•

Operating-model makeover. Most consumer leaders recognize that their traditional operating model isn’t nimble enough. A high-performing consumer enterprise’s organizational structure should advance key priorities, with the consumer/customer at the center. Our Voice of Consumer Organizations Survey found that 90% of respondents at high-performing companies have a solid understanding of their organizations’ North Star strategic priorities. Discover how consumer leaders can “rewire” their enterprises to enable superior growth and innovation.

Outrun the competition

— Edited by Belinda Yu, editor, Atlanta

Introducing Insights to Impact
Be among the first to subscribe to this free newsletter delivering a weekly roundup of analysis that’s influencing decision makers. Each Friday, we’ll offer insights across geographies, industries, and capabilities to help leaders identify new opportunities to spur innovation and growth, sustainably.
Click to subscribe

Or send us feedback—we’d love to hear from you.

This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.

You received this email because you subscribed to the On Point newsletter.

Unsubscribe Manage preferences

by "McKinsey On Point" <publishing@email.mckinsey.com> - 11:06 - 6 Nov 2023

Last Chance! API Management Best Practices [Webinar]

SmartBear

VIEW IN BROWSER

Hi Abul,

Understanding the complex API landscape and determining the right tools and resources for creating high-quality APIs can be a challenging task.

That's why we'd like to invite you to our upcoming webinar, where we'll discuss our placement in the Gartner® Magic Quadrant™ as a Visionary and how we're addressing your evolving needs to deliver top-notch API management tools.

In this webinar, we will dive into the following topics:

· The evolution to a gateway-agnostic API management strategy (aka "the great unbundling")
· Understanding the crucial role of internal and external API management
· A sneak peek into what’s coming from SmartBear in 2024

Register Now

Abby Myers

Growth Marketing

SmartBear

This email was sent to info@learn.odoo.com by SmartBear Software, 450 Artisan Way, Somerville, MA. 02145, 617684.2600, www.smartbear.com. We hope you found this email of interest. However, we value your privacy. If you do not wish to receive future correspondence from us, please click here to manage email preferences.

VISIT SMARTBEAR.COM | UNSUBSCRIBE | VIEW IN BROWSER

by "SmartBear API Team" <api-lifecyle-team@smartbearmail.com> - 09:44 - 6 Nov 2023

School Bus Tracking Software Equipped with Top-Notch Features to Safe Guard Students

Download E-book

Our advanced school bus tracking software is designed to be user-friendly and cost-effective, making it an excellent choice for managing school bus operations.

Different Users Different apps

Key Features

Provide school buses with advanced tools to reduce workload and increase productivity.

Get a Demo

www.uffizio.com

info@uffizio.com

+91-7285855104

Uffizio Technologies Pvt. Ltd., 4th Floor, Metropolis, Opp. S.T Workshop, Valsad, Gujarat, 396001, India

by "Uffizio Software Technologies Pvt Ltd" <sunny.thakur@uffizio.com> - 07:00 - 6 Nov 2023

Coming Dec 4-6: Take a deep dive into AI and HPC at this oneAPI DevSummit.

Onboarding Day: December 4, 9:00am – 10:30am CT
AI: December 5, 9:00am – 5:00pm CT
HPC: December 6, 9:00am – 3:30pm CT

Register now

Are you a researcher, data scientist, or developer looking to build AI applications that seamlessly scale cross-architecture and edge-to-cloud? Perhaps you have an existing AI or HPC-based application and want to learn how oneAPI can help you quickly and efficiently optimize it for your hardware of choice?

If the answer is yes, join renowned industry experts for a deep dive into oneAPI cross-architecture software development spanning:

AI and analytics using industry-standard frameworks and tools, performance-optimized by oneAPI
What’s new with oneAPI, including the Intel^® AI Analytics and HPC Toolkits
Overviews of key performance analysis tools, including how to use them and where to get them
The latest on the oneAPI specification
Hands-on workshops

We hope to see you there!

Register now

View in browser.

If you forward this email, your contact information will appear in any auto-populated form connected to links in this email.

This was sent to info@learn.odoo.com because you are subscribed to Events & Tradeshows. To view and manage your marketing-related email preferences with Intel, please click here.

© 2023 Intel Corporation
Intel Corporation, 2200 Mission College Blvd., M/S RNB4-145, Santa Clara, CA 95054 USA. www.intel.com

Privacy | Cookies | *Trademarks | Unsubscribe | Manage Preferences

by "Intel Developer Zone" <intel@plan.intel.com> - 01:26 - 6 Nov 2023

They’re not buying it: A leader’s guide to better marketing tactics

Share this email

ESSENTIALS FOR LEADERS AND THOSE THEY LEAD

Brought to you by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities

The vagaries of consumer sentiment are keeping marketers on their toes. Our recent research shows that in response to the US economy’s mixed signals, shoppers are behaving in contradictory ways: they are still spending but trading down to less expensive products, while splurging occasionally. And increasingly, consumers are omnichannel—they buy on the web, in physical stores, on social media, or through emails, apps, and other digital spaces. In this complex environment, leaders may find it challenging to identify the precise mix of marketing strategies for their target consumers. We’re here to help.

AN IDEA

An image linking to the web page “The power of partnership: How the CEO–CMO relationship can drive outsize growth” on McKinsey.com.

Make marketing a growth partner

“Many C-suite members underestimate marketing’s potential to create growth, despite the rapid growth in marketing capabilities,” observe McKinsey senior partner Marc Brodherson and colleagues. For example, a fast-food company was spending $150 million a year on marketing, but its brand was almost “invisible,” in the view of its CEO. The solution was to hire a marketing leader with a clear mandate to innovate and use marketing to expand transactions and sales. By working with the finance function to quantify marketing’s impact, the chief marketing officer (CMO) was able to help the company accelerate its year-over-year top-line growth. “Companies with CEOs who view marketing and branding as one of their top two growth levers are much more likely to experience growth than those who do not,” note the McKinsey experts. “It’s imperative for CEOs and CMOs to prioritize the same metrics to ensure they are working toward the same objectives.”

A BIG NUMBER

3

That’s the number of possible ways to take an investor approach to marketing, according to McKinsey senior partners Julien Boudet, Kelsey Robinson, and their coauthors in a McKinsey Quarterly article on how marketing can strengthen resiliency. Marketing budgets are often the first to be cut during uncertain times, but this could be a mistake. A better move may be to adopt an investor mindset: trimming inefficient spending and reinvesting the savings in areas with greater potential for returns. A telecom company saved $65 million a year by streamlining its advertising agency model—it retained a few larger agencies for inspiration and ideas but set up an in-house agency and new partnerships for routine and low-cost work.

A QUOTE

“Modern marketing is the ability to harness the full capabilities of the business to provide the best experience for the customer and thereby drive growth.”

That’s McKinsey partner Dianne Esber and colleagues on what makes today’s marketing initiatives different from those of the past. “It’s less about changing what marketing does and more about transforming how the work is done,” they say. For example, traditional one-size-fits-all campaigns may need to be replaced by more nimble content creation that can be adjusted as needed. Marketers may also need to hire content producers and designers who are more data-savvy than was necessary in the past. Our research indicates that companies that successfully integrate data and creativity grow their revenues at twice the average rate of S&P 500 companies.

A SPOTLIGHT INTERVIEW

An image linking to the web page “Modernizing technology in the service of the customer” on McKinsey.com.

Forming unique, highly personalized connections with customers is a critical ingredient in marketing success. Long before generative AI made hyperpersonalization possible, executives at McDonald’s were digitizing the company’s restaurants to engage closely with customers. “We have the ability to personalize the menu through our outdoor digital menu boards,” says Daniel Henry, the former executive vice president and chief information officer at McDonald’s, in a discussion with McKinsey senior partner Naufal Khan. “The opportunities to personalize are powerful. How do we give the customer trending items? How do we merchandise to them in a targeted way?” Customers are at the heart of the company’s acquisitions, technology deployment, and data management practices, Henry adds. “When you’re a product-obsessed organization, you think about the consumer before the technology. Technology by itself means nothing.”

LOST IN TRANSLATION

An image linking to the web page “Urban world: The global consumers to watch” on McKinsey.com.

Many cross-cultural marketing gaffes have become the stuff of corporate legend. Urban myths or not, these faux pas illustrate that even the most sophisticated marketers can stumble when products and services are released internationally. Cultural differences can be subtle, unexpected, and nuanced across countries and regions, so a sweeping “Asia” or “Europe” marketing strategy is likely headed for failure. As the world’s consumer landscape undergoes dramatic shifts, companies may need to define their target markets with ever greater precision. For example, our research shows that in an urban setting, businesses must “continually adapt to evolving demographics and consumption patterns of cities—and even in neighborhoods within cities.”

Lead by marketing effectively.

— Edited by Rama Ramaswami, senior editor, New York

Be among the first to subscribe to this free newsletter delivering a weekly roundup of analysis that’s influencing decision makers. Each Friday, we’ll offer insights across geographies, industries, and capabilities to help leaders identify new opportunities to spur innovation and growth, sustainably.

An image linking to the web page “Insights to Impact: A weekly briefing on creating sustainable and inclusive growth” on McKinsey.com.

Introducing Insights to Impact

Click to subscribe

Share these insights

Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here.

This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.

You received this email because you subscribed to the Leading Off newsletter.

ยกเลิกการเป็นสมาชิก | นโยบายความเป็นส่วนตัว

by "McKinsey Leading Off" <publishing@email.mckinsey.com> - 04:17 - 6 Nov 2023

APC Back-UPS Connect is here

Schneider Electric

East Asia Partner Newsletter		>ดูออนไลน์

APC Back-UPS Connect is here!

Continue connectivity with APC's Back-UPS connect to maximise you broadband availability.

Especially suitable for your distributed devices including your mesh Wi-Fi.

Click to learn more

Smart UPS Ultra 10kW

The industry's smallest and lightest UPS from 2.2kW - 10kW to cover all your needs in edge deployment, with their unique ultra slim and flexible design.

Now available in 8kW and 10kW.

Learn more

Access our training center!

Complete your registration to mySchneider today to expand your knowledge on our products and solutions & stay up to date on industry trends.

Start now

+ Lifecycle Services

From energy and sustainability consulting to optimizing the life cycle of your assets, we have services to meet your business needs.

Schneider Electric
46 Rungrojthanakul Building. 1st, 10th, 11th Floor, Ratchadapisek Road. Huaykwang
Bangkok - 10310, Thailand
Phone +662 617 5555

© 2023 Schneider Electric, All Rights Reserved. Schneider Electric trademarks are owned by Schneider Electric or its affiliated companies in the United States and other countries. All other trademarks are property of their respective owners.

by "Schneider Electric" <reply@se.com> - 02:01 - 6 Nov 2023

When times are tough, marketing budgets are often cut. Here’s why that’s shortsighted.

On Point

TODAY’S NEWS. TOMORROW’S INSIGHTS.
A daily newsletter from McKinsey & Company

Brought to you by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities

The MO of a CMO

In the news

•

Shrinking budgets. An uncertain economy is prompting UK companies to reduce spending, with the third quarter of 2023 delivering the weakest growth in total marketing budgets since the fourth quarter of 2022, per a joint report from a UK trade group and S&P Global. Executives are expected to cut advertising-campaign funding, with full-year spend dropping by 0.6% in 2023 and by 0.4% in 2024. About one-quarter of marketing executives said they were downbeat about industry-wide financial prospects, roughly twice the amount that said they were confident. [MarketingWeek]

•

Financial blunders. When the business environment is unpredictable, executives may be tempted to prioritize short-term goals at the expense of longer-term growth. Reducing a company’s marketing budget during an economic downturn is one financial slipup that many leaders make, says one founder and CEO. Spending prudently makes sense, but marketing builds connections between brands and audiences. When the economy recovers, companies that haven’t invested in marketing may find that consumers have forgotten them. [Fast Company]

“Companies that focus on growth—usually in marketing and other functions—grow 150 percentage points higher than their sector peers who don’t.”

On McKinsey.com

•

Think like a CFO. When times are tough, marketing is always one of the first items on the chopping block, McKinsey senior partner Kelsey Robinson shares on a recent edition of The McKinsey Podcast. Chief marketing officers (CMOs) who realize that effective marketing actually propels growth will apply an investor mindset to marketing. That means thinking a little more like a CFO, Robinson explains. Eliminating inefficient spend can lead to most companies saving 10% to 20% without even cutting the budget. Those dollars can be reinvested in high-growth marketing strategies.

•

Billions in revenue. Commerce media is expected to deliver more than $100 billion in revenue to US companies by the end of 2026, McKinsey research finds. Using a retailer’s commerce media network can help brands connect their spending on advertisements more directly to the purchaser, improve ad targeting, and gain better insight into their audiences, Robinson says. Discover three things marketing leaders who face potential budget cuts can do to signal that marketing is a critical part of an organization’s recovery and long-term resilience.

Market like an investor

— Edited by Belinda Yu, editor, Atlanta

Introducing Insights to Impact
Be among the first to subscribe to this free newsletter delivering a weekly roundup of analysis that’s influencing decision makers. Each Friday, we’ll offer insights across geographies, industries, and capabilities to help leaders identify new opportunities to spur innovation and growth, sustainably.
Click to subscribe

Or send us feedback—we’d love to hear from you.

This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.

You received this email because you subscribed to the On Point newsletter.

ALL THE WEEK’S DATA THAT’S FIT TO VISUALIZE

by "McKinsey On Point" <publishing@email.mckinsey.com> - 01:43 - 6 Nov 2023

The week in charts

The Week in Charts

Share this email

Our McKinsey Chart of the Day series offers a daily chart that helps explain a changing world—as we strive toward sustainable and inclusive growth. In case you missed them, this week’s graphics explored microaggressions in the workplace, unspent federal relief funds, increasing demand for minerals, consumers’ shifting spending habits, and generative AI’s automation potential.

FEATURED CHART

Marginalized groups bear the brunt of microaggressions

A chart titled “While most employees report microaggressions, marginalized groups are disproportionally affected.” Click to open the full article on McKinsey.com.

This week’s other select charts

Deadline to spend school dollars

Clean energy is so metal

What loyalty?

Automatic for the people

Share these insights

Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here.

This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.

You received this email because you subscribed to The Week in Charts newsletter.

how financial institutions need to reinvent themselves in the face of major structural and macroeconomic shifts

by "McKinsey Week in Charts" <publishing@email.mckinsey.com> - 03:14 - 4 Nov 2023

EP84: Top 12 Tips for API Security

Forwarded this email? Subscribe here for more

Latest articles

If you’re not a paid subscriber, here’s what you missed this month.

To receive all the full articles and support ByteByteGo, consider subscribing:

Upgrade to paid

EP84: Top 12 Tips for API Security

ByteByteGo

Nov 4

READ IN APP

This week’s system design refresher:

*BIG* Announcement: We’ve launched an Instagram account
Top 12 Tips for API Security
Our Recommended Materials For Cracking Your Next Tech Interview (Youtube video)
How To Release A Mobile App
Git Vs Github

BIG Announcement: We’ve launched an Instagram account

We will post more instagram reels, shorts and diagrams

If you're interested in seeing more, make sure to subscribe to our Instagram account here: https://www.instagram.com/bytebytego/

Top 12 Tips for API Security

No alternative text description for this image

Use HTTPS
Use OAuth2
Use WebAuthn
Use Leveled API Keys
Authorization
Rate Limiting
API Versioning
Whitelisting
Check OWASP API Security Risks
Use API Gateway
Error Handling
Input Validation

😘 Kiss bugs goodbye with fully automated end-to-end test coverage (Sponsored)

QA Wolf offers a cost-effective approach to getting 80% test coverage in just 4 months. And they guarantee zero flakes.

They build and maintain your test suite in Playwright + include unlimited parallel test runs on their infrastructure. The benefit? No more manual e2e testing, no more slow QA cycles, and no more bugs.

QA Wolf has multiple case studies of customers saving $200k+/year in QA engineering and infrastructure costs. Schedule a demo to learn more.

PS: They have a 4.8/5 star rating on G2.

Learn more

Our Recommended Materials For Cracking Your Next Tech Interview

How To Release A Mobile App

The mobile app release process differs from conventional methods. This illustration simplifies the journey to help you understand.

Typical Stages in a Mobile App Release Process:

Registration & Development (iOS & Android):
- Enroll in Apple's Developer Program and Google Play Console as iOS and Android developer
- Code using platform-specific tools: Swift/Obj-C for iOS, and Java/Kotlin for Android
Build & Test (iOS & Android):
Compile the app's binary, run extensive tests on both platforms to ensure functionality and performance. Create a release candidate build.
QA:
- Internally test the app for issue identification (dogfooding)
- Beta test with external users to collect feedback
- Conduct regression testing to maintain feature stability
Internal Approvals:
- Obtain approval from stakeholders and key team members.
- Comply with app store guidelines and industry regulations
- Obtain security approvals to safeguard user data and privacy
App Store Optimization (ASO):
- Optimize metadata, including titles, descriptions, and keywords, for better search visibility
- Design captivating screenshots and icons to entice users
- Prepare engaging release notes to inform users about new features and updates
App Submission To Store:
- Submit the iOS app via App Store Connect following Apple's guidelines
- Submit the Android app via Google Play Console, adhering to Google's policies
- Both platforms may request issues resolution for approval
Release:
- Upon approval, set a release date to coordinate the launch on both iOS and Android platforms

Over to you:
What's the most challenging phase you've encountered in the mobile app release process?

Git Vs Github

Dive into the fascinating world of version control.

First, meet Git, a fundamental tool for developers. It operates locally, allowing you to track changes in your code, much like taking snapshots of your project's progress. This makes collaboration with your team a breeze, even when you're working on the same project.

Now, let's talk about GitHub. It's more than just a platform; it's a powerhouse for hosting Git repositories online. With GitHub, you can streamline team collaboration and code sharing.

Learning Git and GitHub is a fundamental part of software engineering, so definitely try your best to master them.

Latest articles

Here are the latest articles you may have missed:

To receive all the full articles and support ByteByteGo, consider subscribing:

© 2023 ByteByteGo
548 Market Street PMB 72296, San Francisco, CA 94104
Unsubscribe

by "ByteByteGo" <bytebytego@substack.com> - 11:37 - 4 Nov 2023

The state of women at work: Progress and opportunities

Share this email

Monthly Highlights, November 2023

While women have been making strides in the C-suite, workplaces have a long way to go before achieving true gender parity, according to the latest Women in the Workplace report, coauthored by McKinsey’s Emily Field, Alexis Krivkovich, and Lareina Yee, in partnership with LeanIn.Org. This month’s featured report looks at the common myths about women’s workplace experiences and career advancement, the specific biases and barriers faced by Asian, Black, Latina, and LGBTQ+ women and women with disabilities, and clear solutions that organizations can implement to make meaningful progress toward gender equality. Other highlights in this month’s issue include the following topics:

•

•

what generative AI will mean for workers

•

the trends shaping the world’s future energy systems

•

the diverse spectrum of global trade flows

Editor’s choice

Women in the Workplace 2023

Women are more ambitious than ever, and workplace flexibility is fueling them. Yet despite some hard-fought gains, women’s representation is not keeping pace. That’s according to the latest Women in the Workplace report from McKinsey, in partnership with LeanIn.Org.

Rise to the moment

THIS MONTH's HIGHLIGHTS

A multilayered puzzle with numerous labyrinth balls maneuvering through ever-shifting, multi-colored mazes, symbolizing the overarching theme of a significant transition.

Global Banking Annual Review 2023: The Great Banking Transition

Banking profits are up, thanks to rising interest rates, but financial institutions globally need to reinvent themselves in the face of major structural and macroeconomic shifts.
5 priorities

An illustration of an eyeball with a digital iris, sitting inside a larger sphere whose front half is open. Three-dimensional geometric shapes float near the top and to the left of the sphere. A person holding a laptop is positioned to the right of the sphere and stands atop a three-dimensional polygon. A light shines from the center of the iris to the laptop.

Gen AI and the future of work

Generative AI is front and center for nearly every industry and is poised to change just about everything. What will it mean for your workers?
Dive deeper

Earth View From Space Full Rotation 360 degrees with the Sun Light, Cities at Night Looped 3d Animation. Dark Planet Turning in Outer Space. Elements Furnished by NASA. Nature, Technology Concept - stock video

Global Energy Perspective 2023

In an evolving energy landscape, our Global Energy Perspective 2023 provides insights into long-term trends that will shape the energy transition.
Imagine what’s possible

Global Trade Explorer

To navigate a more complex and challenging era requires deeper understanding of the full picture of the evolution of global trade flows and the interdependencies and networks created by them.
Enter our digital experience

Illuminated Blue Radial Shape Fiber Optic - stock photo

Courageous growth: Six strategies for continuous growth outperformance

Fewer than one in four companies outpace their industry peers on revenue and profit growth. New McKinsey research reveals the six mindsets and strategies that set these growth outperformers apart.
6 strategies

A group of stick figures walking while one sprints ahead. The figure in the lead glows with light.

How to gain and sustain a competitive edge through transformation

Our latest research confirms that a comprehensive approach to transformation, which enables mindset and behavior changes at scale, is crucial to success—including when it comes to outperforming peers.
7 actions

ALSO New

Beyond ‘quiet luxury’: Brunello Cucinelli’s billion-dollar growth formula

Employee experience still matters: Talent retention at GCCs

The Committed Innovator: How Major League Baseball built an innovation machine

‘Zero consumers’: What they want and why it matters

Fintechs: A new paradigm of growth

The power of partnership: How the CEO–CMO relationship can drive outsize growth

Cementing your lead: The cement industry in the net-zero transition

Forward Thinking on the existential issues facing the middle classes in every country with Homi Kharas

Funnel vision: Marketing with an investor mindset

Manufacturing Africa’s future: Jobs, growth, and sustainability

Author Talks: Am I making myself clear?

For US consumers, it’s a matter of ‘and’—not ‘or’

The future of real estate in a hybrid world

An image linking to the web page “McKinsey Quarterly: Digital Edition
” on McKinsey.com.

DON’T MISS: The expansive, explosive potential of gen AI

Creating real value from gen AI is challenging, so here’s a deep dive into the kind of strategic thinking needed to make the most of this remarkable technology.

See the latest issue of the McKinsey Quarterly

Special features

Digital image of a circular, white maze filled with white semicircles

McKinsey Explainers

Find direct answers to complex questions, backed by McKinsey’s expert insights.
Learn more

McKinsey Themes

Browse our essential reading on the topics that matter.
Get up to speed

Digital image of a vending machine that dispenses books

McKinsey on Books

Explore this month’s best-selling business books prepared exclusively for McKinsey Publishing by Circana.
See the lists

An image linking to the web page “Chart of the Day” on McKinsey.com.

McKinsey Chart of the Day

See our daily chart that helps explain a changing world—as we strive for sustainable, inclusive growth.
Dive in

An image linking to the web page “Unlocking the potential of frontline managers” on McKinsey.com.

McKinsey Classics

Is artificial intelligence as prone to bias as the real thing it emulates? Read our 2017 classic “Controlling machine-learning algorithms and their biases” to learn more.
Rewind

Leading Off

Our Leading Off newsletter features revealing research and inspiring interviews to empower you—and those you lead.
Subscribe now

— Edited by Eleni Kostopoulos, managing editor, New York

McKinsey Insights - Get our latest thinking on your iPhone, iPad or Android.

Share these insights

Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here.

This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.

You received this email because you are a registered member of our Monthly Highlights newsletter.

FOUR OF OUR BEST NEW IDEAS FOR THE C-SUITE

by "McKinsey Highlights" <publishing@email.mckinsey.com> - 11:03 - 4 Nov 2023

Meet the zero consumer

The Shortlist

Share this email

Curated by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities

We understand the challenges of the C-suite, and we’re committed to helping CEOs, both present and future, do the best they can—for their organizations and for the environment. In this edition, we look at what it will take to get to net zero, sonic superpowers, and more. We hope you enjoy the read.

—Liz and Homayoun

An image linking to the web page “‘Zero consumers’: What they want and why it matters” on McKinsey.com.

What’s new

Phygital. Quick commerce. RMNs. Zero clue what we’re talking about? These are all ways to reach a rapidly growing group we’re calling zero consumers. Why zero? These shoppers have zero boundaries as to where they shop; zero interest in the midrange, preferring to scrimp and splurge; zero brand loyalty; and they commit to brands working to achieve net zero.

Learn four ways organizations can zero in on this diverse and expanding segment in ‘Zero consumers’: What they want and why it matters, a new article by Resil Das, Surbhi Kalia, and Dymfke Kuijpers.

An image linking to the web page “The big product and platform shift: Five actions to get the transformation right” on McKinsey.com.

What’s now

Product and platform is not plug and play. More and more companies in every industry are switching the operating model for their technology teams to so-called product and platform, an organizational approach adopted from technology firms. It’s a key takeaway from organizations that are rewiring to outcompete. But getting it right isn’t easy.

Clear a path for your digital transformation with The big product and platform shift: Five actions to get the transformation right, by Rushabh Gala, Naufal Khan, Ling Lau, Gautam Lunawat, and Anindita Pal.

An image linking to the web page “The net-zero transition: What it would cost, what it could bring” on McKinsey.com.

What’s next

COP is coming. This year, the conference will review the first-ever global stocktake, a report on the progress the world has made toward net zero. As we brace for some tough news, it’s worth revisiting the McKinsey Global Institute’s estimate of what’s at stake in The net-zero transition: What it would cost, what it could bring, our flagship climate report.

What’s needed

Sounds like a superpower. The CEO of Bose told us why she thinks the company’s devotion to sound quality sets it apart: “Sound is not an accessory or something we do on the side: it’s everything we do.” That’s the kind of focus we’ve discovered is characteristic of companies with superpowers.

Here’s some noise you won’t want to cancel: Leading through disruption requires ‘the gene for change,’ an interview with Lila Snyder.

We hope you find these ideas inspiring and helpful. See you in two weeks with four more McKinsey insights for the CEO and others in the C-suite.

Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here.

Share these insights

This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.

You received this email because you subscribed to The CEO Shortlist newsletter.

TODAY’S NEWS. TOMORROW’S INSIGHTS.
A daily newsletter from McKinsey & Company

by "McKinsey CEO Shortlist" <publishing@email.mckinsey.com> - 04:50 - 3 Nov 2023

Are you struggling to keep up with generative AI? Here’s a quick take.

On Point

Brought to you by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities

Generative AI roundup

In the news

•

A helping hand. While some organizations may be attracted to generative AI’s (gen AI’s) ability to cut costs through automation and possibly reduce head count, experts warn that overfocusing on automation could result in the disappearance of valuable human expertise. AI experts instead recommend that workers learn to work in partnership with AI. A recent study found that when gen AI was used at a customer service center, overall employee productivity increased an additional 14%—and early-career workers’ productivity jumped by 30%. [FT]

•

An evolving workplace. Many executives believe that AI’s cognitive capabilities could reach those of humans in a few years’ time. As talent shortages persist, business leaders are considering how their organizations can generate value without as many workers, a US professor shares. Envisioning a future with fewer workers may be faulty, however, as leaders who think only of immediate gains might miss the bigger picture of how entire parts of the business may need to be reimagined. Leaders could instead consider how the workforce will evolve with AI, and what new skills workers will need to acquire. [HBR]

Professionals in fields such as education, law, technology, and the arts are likely to see parts of their jobs automated sooner than previously expected.

On McKinsey.com

•

So many questions. Ever since ChatGPT made its public debut, businesses have been racing to capture its value. While previous waves of automation technology mostly affected physical work activities, gen AI is likely to have the biggest effect on knowledge work, particularly activities involving decision making and collaboration, find global leader of McKinsey Digital Rodney Zemmel and coauthors. It’s no wonder so many questions are now being asked, including what kinds of jobs gen AI will most affect and how workers feel about the technology.

•

Boosting global GDP. McKinsey has found that gen AI could substantially increase labor productivity across the economy. But for this to succeed, workers whose jobs are affected will need to shift to other work activities that allow them to at least match their 2022 productivity levels. In the meantime, if workers are supported in learning new skills and, in some cases, changing occupations, stronger global GDP growth could translate to a more sustainable, inclusive world. See our visual Explainer for 15 charts on the future of gen AI.

Keep up with gen AI

— Edited by Katherine Tam, editor, New York

Introducing Insights to Impact
Be among the first to subscribe to this free newsletter delivering a weekly roundup of analysis that’s influencing decision makers. Each Friday, we’ll offer insights across geographies, industries, and capabilities to help leaders identify new opportunities to spur innovation and growth, sustainably.
Click to subscribe

Or send us feedback—we’d love to hear from you.

This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.

You received this email because you subscribed to the On Point newsletter.

CURATED PICKS FOR YOUR DOWNTIME, FROM OUR EDITORS

by "McKinsey On Point" <publishing@email.mckinsey.com> - 01:23 - 3 Nov 2023

The Indian travel market, corporate venture capital, resilient leadership, and more big reads for the weekend

Share this email

Brought to you by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities

It’s November and fall is in full swing in the Northern Hemisphere. Take a moment this weekend to catch up on the week’s essential reads on the potential of Indian tourists, corporate venture capital, riding the waves of resilience, and more.

An image linking to the web page “From India to the world: Unleashing the potential of India’s tourists” on McKinsey.com.

India is set to be an important global source market for leisure travel. Through nine charts, McKinsey’s Divya Aggarwal, Margaux Constantin, Kanika Kalra, and Neelesh Mundra unpack trends and opportunities in the Indian travel market.

Seize the opportunities

An image linking to the web page “How to make investments in start-ups pay off” on McKinsey.com.

McKinsey’s Matt Banholzer and Sid Ramtri discuss why companies should consider corporate venture capital (CVC) as a way to boost innovation, how they should approach it, and what they can expect from it.

Boost innovation

Portrait of Suzanne Heywood against a gray studio background.

Suzanne Heywood, chief operating officer of Exor Group and McKinsey alumna, talks to McKinsey’s Carolyn Dewar about her decade-long sea voyage as a child and how grappling with isolation paved the way for resilient leadership.

Take the journey

Paper cutout of light bulb with natural environment, waterfall, sunflower, and wind turbine inside it.

Insights to Impact, our weekly briefing on sustainable and inclusive growth, explores the CEO–CMO relationship, nonfinancial risk management, and more.

Subscribe to the new newsletter

QUOTE OF THE DAY

“AI is an accelerant; disruption from technology invariably comes, and now it’s coming faster.”

—Janet Bannister, the founder and managing partner of Staircase Ventures, on the role of AI in technology in “How CFOs can adopt a VC mindset: Staircase Ventures’ Janet Bannister”

chart of the day

A chart titled “Consumers across Asia are increasingly open to trying new channels, stores, and brands.” Click to open the full article on McKinsey.com.

See the chart

Ready to unwind?

Forward Thinking on why we ignore inflation—from ancient times to the present—at our peril with Stephen King

“We need to talk about inflation. It’s unfair. It’s not democratic, it’s a terrible thing to unleash on society. And I think many of us have forgotten what damage it can do,” says a leading British economist.

Focus on what matters

Three doors with a trophy behind the center door.

Data Points: Your weekly quiz

How well do you know the numbers behind the changes in business, society, and the world? Take the McKinsey weekly quiz to find out.

Take the quiz

54-Across: Yale University and its environs?

Know the answer? Test yourself with the latest The McKinsey Crossword: Ghostwriting | No. 152.

Trick or treat

—Edited by Joyce Yoo, editor, New York

Follow our thinking

Share these insights

Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here.

This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.

You received this email because you subscribed to our McKinsey Global Institute alert list.

Learn more about McKinsey Global Institute

by "McKinsey Daily Read" <publishing@email.mckinsey.com> - 12:29 - 3 Nov 2023

Forward Thinking on why we ignore inflation—from ancient times to the present—at our peril with Stephen King

Share this email

New from McKinsey Global Institute

Forward Thinking on why we ignore inflation—from ancient times to the present—at our peril with Stephen King

“We need to talk about inflation. It’s unfair. It’s not democratic, it’s a terrible thing to unleash on society. And I think many of us have forgotten what damage it can do,” says a leading British economist.

Focus on what matters

Prefer audio? Listen to the podcast, and explore past episodes of the Forward Thinking podcast. Subscribe via Google Podcasts, Apple Podcasts, Spotify, or Amazon Music.

Related Reading

Wandering Albatross in flight over a rough sea

Why you can’t tread water when inflation is persistently high

What is inflation?

McKinsey Insights - Get our latest thinking on your iPhone, iPad or Android.

This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.

You received this email because you subscribed to our McKinsey Global Institute alert list.

Sensitive Log Data Management: How to Protect Your Log Data from Security Breaches

by "McKinsey Global Institute" <publishing@email.mckinsey.com> - 12:57 - 2 Nov 2023

Kubernetes: When and How to Apply It

Forwarded this email? Subscribe here for more

This is a sneak peek of today’s paid newsletter for our premium subscribers. Get access to this issue and all future issues - by subscribing today.

Upgrade to paid

Latest articles

If you’re not a subscriber, here’s what you missed this month.

To receive all the full articles and support ByteByteGo, consider subscribing:

Upgrade to paid

Kubernetes: When and How to Apply It

ByteByteGo

Nov 2

∙

Preview

READ IN APP

Welcome back! In the first part of our Kubernetes deep dive, we covered the fundamentals - Kubernetes' architecture, key components like pods and controllers, and core capabilities like networking and storage.

Now, we'll dive into the practical side of Kubernetes. You'll learn when and how to apply Kubernetes based on your application needs and team skills. We'll explore advanced features, benefits and drawbacks, use cases where Kubernetes excels, and situations where it may be overkill.

By the end, you'll have a starting roadmap to putting Kubernetes into practice safely and successfully. Let's get started!

Kubernetes' Declarative Architecture

One of Kubernetes' key strengths is its declarative architecture. With declarative APIs, you specify the desired state of your application and Kubernetes handles reconciling the actual state to match it.

The Declarative Model

For example, to deploy an application, you would create a Deployment resource (discussed in the last issue) that declares details like:

The Deployment resource declares the desired state:

Use the nginx 1.16 image
Run 3 replicas
Match pods by app=my-app label

Kubernetes then handles all the underlying details of actually deploying and scaling your app based on your declared spec.

This is different from an imperative approach that would require step-by-step commands to deploy and update.

Custom Resource Definition

A key benefit of this architecture is extensibility. Kubernetes is designed to watch for new resource types and seamlessly handle them via declarative APIs. No modifications to Kubernetes itself are needed. Developers can create Custom Resource Definitions for new resource types that work just like built-ins.

Here is a simple example of Custom Resource Definition:

This defines a new App resource under mycompany.com/v1. It could be used like:

The declarative model enables powerful automation capabilities. Controllers can monitor resource specs and automatically adjust them as needed. For example, the HorizontalPodAutoscaler tracks metrics like CPU usage and scales Deployments up or down in response. The Cluster Autoscaler modulates node counts based on pod resource demands.

While Kubernetes does support imperative commands like kubectl run, these are less extensible and do not integrate with Kubernetes' automation capabilities as seamlessly. Using declarative APIs provides significant advantages in terms of extensibility, portability and self-service automation.

Advanced Built-in Resources

Kubernetes provides many built-in resources that leverage its declarative architecture to make managing applications easier. Some examples:

Ingress resources allow declarative configuration of external access to Kubernetes services. This leverages extensibility by introducing a custom resource to abstract the implementation details of exposing services. Different Ingress controllers can be implemented for various environments like Nginx, ALB, Traefik etc. This separation of concerns enables portability.

ConfigMaps provide a native Kubernetes way to inject configuration data into pods. ConfigMaps hold key-value data that can be mounted or set as environment variables. This allows separation of configuration from code/images. Pods directly consume ConfigMaps. This integrates configuration natively via Kubernetes' extensible API.

Role-Based Access Control (RBAC) introduces custom resources like Roles, RoleBindings and ClusterRoles. These combine to form access policies which enable granular permissions. RBAC deeply integrates declarative authorization into the Kubernetes API via admission control and enforcement.

Third-party Add-ons

In addition, a vibrant ecosystem of add-ons use Kubernetes APIs to extend functionality. Here are a few popular examples:

Helm introduces charts, which package YAML templates to declaratively manage complex, configurable applications. Charts can be hosted in repositories like package managers for easy sharing and installation. Helm effectively extends Kubernetes as an application platform.

Prometheus integrates via custom resources like ServiceMonitors for dynamic target discovery and autoscaling based on custom metrics. The Prometheus Operator and controllers leverage the extensible API to simplify monitoring, alerts and autoscaling.

Istio injects proxies for traffic control, observability and security using extensibility mechanisms like custom resources, controllers and admission webhooks. This layers on advanced features without changing code.

Argo CD utilizes custom resources, controllers, CRDs, webhooks and operators to enable GitOps workflows on Kubernetes. It models CD concepts through declarative APIs and reconciles state through automation.

Kubernetes lets you fully customize your system configuration. Everything is set up through Kubernetes resources and add-ons that you define. So you can shape the platform to your specific needs, rather than being constrained by predefined options.

Kubernetes gives you common building blocks that you can combine in creative ways to meet your use cases. This open, programmable design means you can develop novel applications that even the original developers didn't think of.

Benefits and Drawbacks of Kubernetes

Kubernetes has become hugely popular due to the many benefits it offers, but like any technology, it also comes with some downsides that need careful evaluation. Below we dive into the key pros and cons of Kubernetes

The Main Benefits

Infrastructure Efficiency

One benefit of Kubernetes is how well it lets you manage resources on a large scale. By automatically scheduling containers across nodes, and features like auto-scaling and self-healing, Kubernetes makes sure resources are used optimally. It adjusts smoothly based on demand, starting up or shutting down resources as needed. This not only saves money from better resource use, but also guarantees applications have the right resources to run smoothly.

Enhanced Developer Productivity

By handling many infrastructure tasks like scaling and deployments automatically, Kubernetes frees developers from having to spend as much time on those tasks. This lets developers focus their time and energy on writing application code rather than worry about infrastructure details. This boosts developer productivity once Kubernetes is set up.

Easy Scalability

A key advantage of Kubernetes is how easily it allows applications to scale up and down based on real-time demand. This makes sure resources are used efficiently while performing well during traffic spikes. The auto-scaling is especially useful for applications with changing workloads.

Application Portability

Kubernetes provides a consistent deployment experience whether you run applications on-premises, in the public cloud, or hybrid. This makes it easy to move applications between environments and reduces dependency on any single cloud provider.

Consistent Environments

Kubernetes provides the same standardized environment for your code in development, testing and production. This reduces bugs from inconsistencies between environments. Developers and QA engineers get a reliable testing environment that closely matches production.

Resilience

Kubernetes provides capabilities that allow developers to build highly resilient applications, such as automatic scaling, rolling updates, and redundancy across regions. However, these resilience capabilities need to be purposefully implemented using Kubernetes' flexible architecture.

Large Ecosystem

The active open source community around Kubernetes has created many tools, plugins, extensions and resources that make it customizable for diverse uses. Help and support are readily available.

Vendor Neutral

With support for diverse infrastructure both on-premises and across public clouds, Kubernetes prevents locking into a single vendor. You have flexibility to choose suitable infrastructure for your needs.

The Main Drawbacks

Complexity

The biggest downside of Kubernetes is its complexity.

The extensive capabilities of Kubernetes also make it complex, especially for production-grade deployments with many moving parts working in concert. It demands significant expertise to set up and manage properly.

Ongoing management and troubleshooting also requires specialized engineering skills. Misconfigurations can easily take down applications deployed on Kubernetes.

For smaller teams without deep DevOps skills, this complexity can outweigh the benefits. The learning curve is steep, especially for those new to large-scale distributed systems.

Resource Overheads

Running Kubernetes comes with overhead resource costs. A Kubernetes control plane requires a certain baseline level of resources.

For smaller applications or organizations just starting out, these overhead costs may not justify the benefits. The resources required to run Kubernetes would be excessive.

The human resources required to properly operate Kubernetes also imposes overhead costs. At high scale, dedicated teams are needed to manage Kubernetes infrastructure full-time.

For many smaller teams, these operational costs are difficult to justify. The break-even point at which Kubernetes efficiency pays off is higher.

Security Concerns

Securing a Kubernetes environment is challenging given the platform's many configurable parts. It requires solid expertise and constant vigilance to lock down properly.

Resource Underutilization

While Kubernetes aims to optimize resource usage, improper configuration can also lead to overprovisioning and waste. Right-sizing cluster resources based on actual utilization is critical.

Upgrade Headaches

Keeping Kubernetes clusters up-to-date requires careful planning and execution to minimize application downtime and maintain compatibility during upgrades.

Limited Support for Stateful Apps

While optimized for stateless workloads, Kubernetes does provide capabilities to support stateful applications through features like StatefulSets, persistent volumes, and affinity/anti-affinity. While support for stateful apps like databases is improving, running them on Kubernetes still involves additional complexity.

Our Take

Kubernetes offers immense benefits but also comes with drawbacks. It excels for large-scale, distributed applications that require portability across environments, high availability, and operational efficiency. But it also introduces complexity and resource overheads.

As with all engineering decisions, tradeoffs must be evaluated based on application needs and team constraints. Both the technical pros and cons along with business considerations like costs and capabilities drive the appropriate decision.

Use Cases for Kubernetes

Kubernetes shines for large-scale, complex applications. But is it a good fit for every workload? Let's examine key use cases where Kubernetes excels and also where it may be overkill.

Keep reading with a 7-day free trial

Subscribe to

ByteByteGo Newsletter

to keep reading this post and get 7 days of free access to the full post archives.

Start trial

A subscription gets you:

	An extra deep dive on Thursdays
	Full archive
	Many expense it with team's learning budget

Like

Comment

Restack

by "ByteByteGo" <bytebytego@substack.com> - 11:37 - 2 Nov 2023

New Relic named an APM Leader by GigaOm

New Relic

November 2023

New Relic named an APM Leader by GigaOm

New Relic is named a Leader in the GigaOm 2023 Radar for APM report! Read why our platform is recognized for its leading execution and value, providing full-stack observability through 30+ connected capabilities and 700+ integrations.

Learn more

When a data breach happens, the company is held responsible for security mismanagement, however, all developers can contribute to protecting data exposure in their applications with the proper training and tools. In this blog, you’ll learn how sensitive data can be leaked through logs, and how you can use New Relic’s log obfuscation feature to protect sensitive data.

Who are ‘zero consumers’ and what do they want?

On Point

TODAY’S NEWS. TOMORROW’S INSIGHTS.
A daily newsletter from McKinsey & Company

Brought to you by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities

Rise of the ‘zero consumer’

In the news

•

Cost-conscious customers. Low-cost e-commerce platforms are positioned to win big as China’s Singles’ Day and the end-of-year shopping season approach. With discount online stores gobbling up market share, the CEO of a major Chinese e-commerce company reported in August a “value-for-money battle” that “will be an area of major investment” for the company. Online shopping platforms are spending billions of dollars to compete for consumers interested in buying $10 dresses and other low-priced goods. [Reuters]

•

India’s growing market. By 2027, India is expected to become the world’s third-largest consumer market, rising from its current position as fifth largest, a UK-based research firm has found. Due in part to a robust youth population that will likely spend sizably on consumer electronics, real household spending may increase nearly 30%, reaching about $3 trillion over the next four years. Per capita household spending in India, at 7.8% year over year, is set to outperform other economies in Asia such as Indonesia and Thailand. [CNBC]

Value is especially important to consumers today: in India, 82% of consumers say they switch to a different retailer or brand when they’re looking for better value.

On McKinsey.com

•

The ‘zero consumer.’ You’re likely to be a “zero consumer” even if you might not call yourself one. Zero consumers are omnichannel shoppers. They scrimp and splurge at the same time, they’re not loyal to brands, and they care about health and sustainability. Zero consumers are everywhere in Asia, but they are a global phenomenon as well—and companies that don’t pay close attention to them could soon become irrelevant, McKinsey senior partner Dymfke Kuijpers and coauthors share.

•

Zero loyalty. One characteristic that sets zero consumers apart is that they’re open to trying new channels, stores, and brands. In Australia, 63% of respondents in a McKinsey Consumer Pulse Survey from August 2023 said they had adopted new shopping behaviors—including shopping at different stores or buying different brands—in the prior three months. This figure is even higher in India (87%), China (83%), and South Korea (67%). Consider four actions consumer companies in Asia and elsewhere can take to win over zero consumers.

Understand the zero consumer

— Edited by Belinda Yu, editor, Atlanta

Introducing Insights to Impact
Be among the first to subscribe to this free newsletter delivering a weekly roundup of analysis that’s influencing decision makers. Each Friday, we’ll offer insights across geographies, industries, and capabilities to help leaders identify new opportunities to spur innovation and growth, sustainably.
Click to subscribe

Or send us feedback—we’d love to hear from you.

This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.

You received this email because you subscribed to the On Point newsletter.