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41% increase in turnover?
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I wanted to check you received my email regarding our custom CRM systems? It's worth noting that businesses switching to a custom CRM system witnessed an average revenue increase of 41% within the initial two years, as per the UK Customer Experience Excellence Analysis.
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Subject: Bespoke Vs Off the Shelf CRM Solutions
To: info@learn.odoo.com
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With over a decade of experience working with businesses like Your Telecoms Consultant, we focus on designing Customer Relationship Management (CRM) systems, tailored to the unique needs of each company.
Whether you're new to CRM systems or contemplating an upgrade due to system limitations, I urge you to reconsider an off-the-shelf route!
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Do you have time for a quick call?
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It would be great to set up an initial meeting so I can get a better understanding of your business and explain in more detail how a partnership could help achieve your goals.
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Jack Stevens <jack@w1g.biz> wrote:
Hi there,
I hope you're well, I wanted to reach out because Your Telecoms Consultant has been recommended to us, and we have a unique opportunity that you may be interested in.
The My Caddie Golf Platform featuring Birchwood Golf Club can help you and the team generate business from our members and visitors, we are looking for a local Telecommunication Company to become our official partner.
Aligning your business with such a prestigious establishment can elevate your brand image and generate a positive association in the minds of potential customers.
This partnership presents an ideal opportunity to put your company in front of a vast, local and affluent audience whilst also giving you complimentary golf to use as you see fit. Even if you're too busy at the moment, we still like to have you on board as a trusted local company, who could provide our other partners with advice and pass on referrals.
Here are some of the features you will receive in the partnership:
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- Providing you with exposure on the members and visitors iPhone app.
- Exposure on the members and visitors Android app.
- Your branding on the flyovers on one of the holes on our Birchwood Golf Club web flyovers which is trackable and targeted to your demographic within the local area.
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- Complimentary golf for you to entertain clients, colleagues and guests.
The cost is the equivalent of just £26 per week for a 2-year partnership + £399 Artwork (one-off, optional) + VAT.
Artwork is optional but if you want us to do it for you, you can change it up to 8 times over the 2 years so every quarter you can revamp it and put new offers on. We'll also give It to you for further marketing.
I have reached out to a number of companies locally and will be operating on a first come first serve basis so if the above is of interest please let me know as soon as possible to avoid disappointment.
Best wishes,
Jack StevensAccount Manager0330 0436 463
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West 1 Group UK Limited, registered in England and Wales under company number 07574948. Our registered office is Unit 1 Airport West, Lancaster Way, Yeadon, Leeds, West Yorkshire, LS19 7ZA.
Disclaimer: Our app operates independently. While we provide authentic and accurate hole-by-hole guides, we do not have a direct association with Birchwood Golf Club or claim any endorsement from them. We aim to offer golfers a reliable guide as they navigate their favourite courses. As a value-add for our advertisers, we offer free tee times at Birchwood Golf Club which we procure as any customer would, directly from the venue. We also host networking events, which may be held a various local venues as well as online sessions.Furthermore, advertisers have the unique opportunity to be featured in our flyovers of each golf hole. All offerings are subject to availability and terms.
by "Jack Stevens" <jack@w1g.biz> - 03:04 - 4 Sep 2024 -
How are companies using digital-twin technology?
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Millions of Requests Per Hour: SoundCloud’s Microservices Evolution
Millions of Requests Per Hour: SoundCloud’s Microservices Evolution
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Disclaimer: The details in this post have been derived from the SoundCloud Engineering Blog. All credit for the technical details goes to the SoundCloud engineering team. The links to the original articles are present in the references section at the end of the post. We’ve attempted to analyze the details and provide our input about them. If you find any inaccuracies or omissions, please leave a comment, and we will do our best to fix them.
Just like in real life, BFFs can also be life savers when it comes to software projects.
SoundCloud found this to be the case when they wanted to evolve their service architecture to handle millions of requests per hour.
In case you’re not aware, SoundCloud is an online website to stream and listen to free music. They have over 320 million music tracks with the world’s largest online community of artists, bands, DJs, and audio creators.
Initially, SoundCloud’s web application followed what they called the “eat-your-own-dog-food” approach. A single monolithic API served the requirements for official applications and third-party integrations.
Naturally, when SoundCloud grew, this approach wasn’t sufficient for their scalability needs operationally or organizationally, resulting in a migration from the monolith-based architecture to microservices.
However, this was easier said than done. With the creation of new microservices, the clients that relied on the monolith had to call multiple services to get the data they needed. This made development more difficult for the clients, which included third-party applications relying on SoundCloud.
Since this wasn’t a tenable situation, SoundCloud had to create a way to make things easy for the client applications, while retaining the microservices architecture under the hood. In this post, we will learn how they achieved these goals with BFFs, Value-Added Services, and Domain Gateways.
BFFs at SoundCloud
The term BFF stands for Backends-for-Frontends. In simpler terms, think of a BFF as a dedicated API gateway for each device or interface type interacting with your application.
The diagram below shows a high-level view of BFF.
The SoundCloud engineering team operates dozens of BFFs, each serving a specific type of client. For example, a BFF named Mobile API serves Android and iOS clients. Next, there is a Web API BFF that handles the web front end and the widgets. Also, there are dedicated BFFs for public and partner APIs.
All external traffic coming into SoundCloud passes through one of the BFFs. Also, these BFFs handle multiple functionalities such as:
Rate Limiting
Authentication
Header Sanitization
Cache-Control
To facilitate the sharing of common logic across all the BFFs, all of them make use of an internal library that provides edge capabilities. Any changes to this library are rolled out automatically within hours.
SoundCloud follows the inner source model development philosophy for these BFFs.
According to this philosophy, individual teams can contribute to the BFF code base, and a core team reviews every change based on the principles discussed in the Collective. This Collective, organized by a Platform Lead, meets regularly to discuss issues and share knowledge.
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The speaker lineup is en fuego 🔥🔥 with over 40 speakers from notable companies like NVIDIA, Databricks, DuckDB and Lyft. Talk topics range from data ingestion to FinOps for AI/ML.Advantages of BFF
BFFs provide multiple advantages. Let us look at a few major ones.
1 - Autonomy
Autonomy is perhaps the biggest value addition in using a BFF.
Separate APIs per client type means that we can optimize the API for whatever is most convenient for a particular client type.
For example, in the case of SoundCloud, the mobile clients preferred larger responses with a higher number of embedded entities as a way to minimize the number of requests. In contrast, the web front end prefers fine-grained responses.
BFFs take care of these varying demands for each client type.
2 - Resilience and Lower Risk
BFFs also reduce the overall risk of the application going down.
While a bad deployment might bring down an entire BFF in an availability zone, it doesn’t bring down the entire platform, which was a possibility with the monolithic API approach.
See the diagram below that represents a scenario where the mobile BFF going down does not mean the Web BFF is also down.
3 - High Development Speed
Autonomy and resilience work together to improve confidence, resulting in a higher development speed for new features.
At SoundCloud, the main BFFs are deployed multiple times a day due to contributions from all over the engineering division.
Disadvantages
All decisions in software development come with a set of trade-offs. The same is the case with using BFFs.
1 - Complexity
When the microservices powering the BFFs are very small, performing only CRUD operations with no business logic, the feature integration ends up in the BFF layer. In other words, the entire business logic goes into the BFF layer.
Moreover, there is a prevalent idea that the BFF is just an extension of the client and should be treated as the backend side of the client.
While the sentiment is justified due to the naming, it results in developers pushing complex client-side logic to BFF. For example, pushing functionalities like pagination to the server.
2 - Duplication of Code
While centralized API gateways also have a problem when business logic ends up getting migrated to the gateway, BFFs also suffer from duplication.
Business logic is duplicated across multiple BFFs. Over time, this duplication can diverge, resulting in inconsistent implementations that drift apart as more development happens.
For example, SoundCloud saw this issue with the authorization logic getting duplicated across multiple BFFs. This was because the authorization logic needed data from both Track and Playlist entities handled by different microservices and therefore, the integration logic had to be moved into the BFFs.
See the diagram below:
3 - Proliferation of BFFs
Even too many BFFs can be a bad thing.
While BFFs provide autonomy, they also introduce operational overhead. If the team starts to create BFFs for every minor use case, suddenly there is a lot of maintenance overhead.
Moreover, full autonomy is an illusion. BFFs are an intersection of two worlds and a strong collaboration is still needed between the frontend and backend engineers to build the right BFFs.
Value-Added Services
At SoundCloud, the BFF implementations became problematic over time due to multiple reasons:
Increased complexity
Increased duplicate of code
Divergent authorization and business logic across BFFs
This divergence was especially dangerous because the maintenance and synchronicity of the authorization logic are critical for a secure system.
These challenges led to modifications in the overall architecture of SoundCloud’s backend.
See the diagram below for a high-level view of SoundCloud’s service architecture:
There were three major parts to this architecture:
Edge Services: Provides API gateway capabilities. This is essentially the place where the BFFs live.
Value-Added Services: Services in this layer consume data from other services and process them in some way to build better experiences for the user. More on them in a bit.
Foundational Services: These are the low-level microservices that act as the building blocks of the application.
Responsibility of VAS
The Value-Added Services or VAS, built on the concepts of Domain-Driven Design (DDD) form the centrepoint of this new architecture. Specifically, DDD has four major concepts that are as follows:
Domain: A user or business concern that forms a boundary around service integrations.
Entity: An object that has an independent identifier and lifecycle.
Value Objects: Metadata related to a given entity
Aggregates: Collection of one or more related entities.
In the context of SoundCloud, the Value-Added Services sit between the BFFs and downstream foundational services, and synthesize the aggregates for the BFF. Their main responsibility is to serve core aggregates like Track and Playlist. Also, the VAS handled all context-specific logic related to track visibility and authorization rules.
For example, the Track VAS filters out all geo-blocked tracks in certain territories.
See the diagram below for reference:
With this approach, BFFs no longer made calls to the individual microservices. The main advantage of this was that all the shared code now lived in a singular codebase and there was no need to duplicate calls to foundational services in multiple BFFs.
VAS Migration Process
To migrate the logic from the BFFs to VAS, the SoundCloud engineering team employed a 3-step process.
For example, here’s how this process was used to create a dedicated VAS for handling Playlists:
First, logic was extracted from the BFFs to create a new Playlist VAS. This required analysis, investigation, and documentation.
Second, automatic tests were written to ensure that centralized logic matched the refactored services. Integration tests were added to verify the response format.
Lastly, around 50 playlist endpoints in the BFFs were migrated to use the Playlist VAS. Responses from both were carefully compared to ensure a healthy migration.
Challenges of VAS
Despite their great utility, VAS also posed a couple of challenges:
VAS suffered from a big fan out of calls to multiple services. With more features, the aggregates grew and so did the number of network calls to the foundational services, resulting in a big challenge around the size of the fanout.
BFFs often have different needs based on their application. For example, one track feature might only be needed on mobile, which makes it pointless to fetch the entire track aggregate from the Web API where that feature may not be needed.
There was a need for centralized VAS endpoints to serve customized aggregates based on the specific needs of the BFF.
This was supported by the partial response feature in which API consumers can specify which part of the response they will consume using a FieldMask in the request.
Domain Gateways
The major recent evolution in SoundCloud’s service architecture came with the introduction of Domain Gateways.
This was needed because SoundCloud not only provides a consumer application to a music catalog but also provides tools for creators to upload and distribute their music.
In other words, Consumer and Creator are different domains and are owned by different teams. Implementing the concerns of both domains in a single VAS worked well for a time, but eventually created a large amount of coupling and complexity, resulting in decreased development speed.
To mitigate this, the SoundCloud engineering team introduced the concept of a Domain Gateway.
At its core, Domain Gateway is an implementation of a VAS to a specific business domain. See the diagram below to get a better idea:
In this approach, the SoundCloud engineering team identified the different business domains that need to use a given entity or aggregate and created a Domain Gateway for each domain. Each gateway can then be maintained by different teams and represent different views on a given entity while relying on the same foundational microservices.
You can also think of the Domain Gateway as a facade that provides stability and acts as an anti-corruption layer.
It trades off a certain level of duplication in exchange for autonomy and increased scalability. However, it’s suitable when different domains have significantly different access patterns and feature sets.
Conclusion
The evolution of SoundCloud’s service architecture went from a standard monolithic design into a three-tier architecture. We’ve looked at the entire journey in detail.
Some key takeaways are as follows:
BFFs played a key role in enabling SoundCloud to serve different types of clients from the same set of foundational services.
As SoundCloud grew, Value-Added Services, modeled on DDD concepts, were introduced to act as authoritative entry points for accessing aggregates.
Lastly, Domain Gateways were used to handle the context associated with multiple domains.
At present, SoundCloud is evolving its architecture on the same path to improve flexibility and keep duplication to a minimum.
References:
Service Architecture at SoundCloud - Part 1: Backends for Frontends
Service Architecture at SoundCloud - Part 2: Value-Added Services
Service Architecture at SoundCloud - Part 3: Domain Gateways
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by "ByteByteGo" <bytebytego@substack.com> - 11:35 - 3 Sep 2024 -
New Relic recognised as an o11y leader by Gartner for the 12th time!
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12 years running: New Relic named APM and observability leader We’re proud to share that New Relic has been solely recognised as a leader every year for the last 12 years in the Gartner Magic Quadrant for Observability Platforms report. It’s no wonder customers rate New Relic 4.5/5.0 on Gartner Peer Insights™, with 90% recommending the platform to their peers.
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Improving real-user experience with observabilityExplore the synergy of real user experience and observability tools like New Relic. Elevate site performance, leverage real user insights, and optimize customer satisfaction effectively.
3 steps Car IQ took to refocus DevOps from infra maintenance to shipping features
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How to track test-related eventsLearn how to track test-related events, improve code coverage insights, and optimise end-to-end test performance using New Relic.
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Making fashion eco-friendly
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Sustainability in fashion. The fashion industry is a major contributor to climate change and biodiversity loss, making its sustainability efforts crucial for the planet’s health. McKinsey partner Anna Granskog and coauthors explore the coming decade in sustainable fashion, addressing circular business models and actions the industry can take to reduce emissions. With up to 40% of garments sold at a discount and some not sold at all, reducing overproduction could make a big difference, Granskog says.
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Lowering emissions. Each year, the fashion industry emits about the same quantity of greenhouse gases as the entire economies of France, Germany, and the UK combined. By 2030, it will need to cut its emissions by about half—or else it will exceed the 1.5 degree pathway to mitigate climate change set out by the Intergovernmental Panel on Climate Change and ratified in the 2015 Paris Agreement. Visit our series, The Next Normal, to discover the future of fashion and learn how fashion companies are focusing on sustainability.
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