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Problem solving: Define the right problem

Do this first ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
McKinsey & Company
The McKinsey guide to problem solving
The McKinsey guide to problem solving

Email 2 of 7

How to define the right problem

In the previous session, we looked at making the most of your data to solve even the most complex challenges. In this second email, we’ll discuss the critical task of defining the problem, which is much like setting the foundation for a building—without it, the rest of the problem-solving process may lack direction and coherence.

With much data on hand, companies may be tempted to take immediate action and start problem solving without focused direction. The lowered cost of communication in the digital age has made things more complex. It means that decision makers and problem solvers are now involved through various channels, diluting accountability and making it more likely for the problem to get lost in translation. Organizations would be wise to categorize the type of problem that’s at hand to tailor the approach accordingly, write McKinsey senior partner Aaron De Smet and coauthors.

To solve any problem—whether personal, business related, or societal—it’s imperative to set the course before embarking on the journey. Explore problem-solving steps, mindsets, languages, and frameworks that all involve setting time to define the right problem.

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by "McKinsey Publishing Guides" <publishing@email.mckinsey.com> - 03:10 - 12 Jun 2025