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Brought to you by Liz Hilton Segel, chief client officer and managing partner, global industry practices, & Homayoun Hatami, managing partner, global client capabilities
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New from McKinsey & Company |
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Millions of customers are flocking to the early-stage metaverse. But is it really the next big thing or just another fad? The bottom line: With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore—and if CEOs don’t hop on the metaverse train, they risk being left at the station, write Homayoun Hatami, Eric Hazan, and Hamza Khan. Check out these 10 insights to understand both the opportunities and risks of what some are calling “the next iteration of the internet,” and then dive deeper with more insights in our special collection, McKinsey on the Metaverse. |
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To see more essential reading on topics that matter, visit McKinsey Themes. |
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