the Daily read
Enter the metaverse
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| AN ARTICLE A DAY, PICKED BY OUR EDITORS
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| While the world is still figuring out the metaverse and its role in our daily lives, one thing is certain: its potential is too big to ignore. Indeed, a new report on value creation in the metaverse finds it could generate up to $5 trillion in impact by 2030. But how do you navigate a space that’s still taking shape? Explore the research and download the full report, which draws on a survey of more than 3,400 consumers and executives, plus expert interviews and analysis. Prepare for what’s next with insight on the metaverse’s history and characteristics, investment flows, evolving consumer and business behavior—and what leaders should do to realize its value. Don’t miss this vital look at the real business of the virtual world. |
| — Joyce Yoo, digital editor, New York |
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With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore.
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| —Toluse Olorunnipa, a political enterprise and investigations reporter on systemic racial inequality in America, in a recent Author Talks interview |
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