Hi MD Abul,
I was reading through the latest news over coffee this morning, something about Amazon deploying 750,000 robots and planning to save $16 billion a year with AI by 2032.
And for some reason, it didn’t just strike me as “big tech news.”
It felt familiar. Like déjà vu.
Because we’ve seen this play before.
And we’ve misread it before, too.
Amazon’s warehouses are running like a well-oiled machine, robots sorting, drones delivering, and AI optimizing every move. It’s impressive, no doubt. But here’s the thing:
They didn’t just throw AI at a problem and hope it would fix things.
They redesigned their operations around it.
They rewired the way they work, end to end.
And that’s the part most companies miss.
We see it all the time, organizations investing in new tools, automation, cloud platforms, AI… but the core of how they operate? It stays the same. Same structure. Same workflows. Same mindset.
That’s why we’re talking more and more about Digital Enterprise Operations (DEO) at Third Stage.
It’s not about adding tech to a broken process, it’s about rethinking the way your business runs in a digital world.
If you’re exploring AI, automation, or a system overhaul, the question isn’t “What tool should we buy?”
It’s “What kind of business are we trying to become?”
That’s the shift.
And if you’re ready to make it, we’ll be diving deep into these exact conversations at our Digital Stratosphere conference this August-strategy, systems, AI, and how to build something that actually works.
Our theme this year is Mission: AI-Possible.
Join us in Denver!
Use the code "earlybird" for 20% off your ticket(s)!
Best regards,
Eric Kimberling
