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Why business must heed customer reviews
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| What’s one thing you do before splurging on something new? Whether you’re hunting for headphones or housewares, you probably want to see how others feel about the product you’re eyeing. Online ratings and customer reviews play an increasingly powerful role for brands and consumers alike, especially in the wake of the pandemic. “I think everybody’s realized this is an easier, more convenient, and, frankly, more transparent way to shop,” says McKinsey partner Dave Fedewa in the latest episode of The McKinsey Podcast. Listen in for more on marketing, product design, and why customer reviews are here to stay. |
| — Joyce Yoo, digital editor, New York |
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COVID-19 has made e-commerce more competitive than ever. Paying attention to customer reviews will give organizations a necessary edge.
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