McKinsey&Company
Get in the game
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Games people play. Can’t get to the gym? Virtual workouts are almost as good as gym sessions—they burn a significant number of calories and can be done in small spaces. Some of the new virtual-reality (VR) apps offer stimulating visuals and sophisticated tracking abilities while you’re boxing, dancing, or cycling. Steep prices and bulky headsets are among the downsides, but fitness buffs with an appetite for novelty are giving VR a try. [WSJ] |
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Movers and shakers. Wearing a fitness tracker might help you not just monitor your exercise but also intensify it. A study of more than 16,000 people showed that those who started wearing exercise monitors increased their levels of physical activity. But smart watches or wearables alone won’t get you off the couch. They work best in combination with other programs and incentives for changing fitness habits, experts say. [CNN] |
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Hitting it out of the park. The sporting-goods market slumped at the start of the pandemic but has made a swift comeback, with consumers in China and the US fueling recovery. In sportswear, growth is expected to reach 8% to 10% a year through 2025, with the market totaling €395 billion globally. But profits are becoming concentrated among a small group of players, which means the rest must adapt their business models quickly. |
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Be on the ball. Last year saw major changes in the sporting-goods industry as sales recovered to almost prepandemic levels. The trends we highlighted in 2021—among them, the explosion of digital commerce and changes in consumer behavior—will continue this year, but exciting new developments are shaping up as well. Read our analysis of the top five trends that will transform the sporting-goods market in 2022 and the strategies companies must adopt to meet consumer expectations.
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| — Edited by Rama Ramaswami |
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