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Unlocking value with gen AI

Plus, trends in sporting goods ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
McKinsey Classics
McKinsey Classics

While organizations are beginning to take steps to drive AI’s bottom-line impact, the latest McKinsey Global Survey on AI reveals that the technology’s value capture is still in early days. In our featured survey, McKinsey’s Alex Singla, Alex Sukharevsky, Lareina Yee, Michael Chui, and Bryce Hall dive into how companies are organizing gen AI deployment, the best practices for adoption and scaling, and the effects on the workforce. Complementing this, our second feature highlights seven B2B use cases demonstrating how tailored gen AI strategies can maximize benefits and drive sustainable impact. Other highlights include the following topics:

key themes and trends shaping the sporting-goods industry

the economies of Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam

the too-often-overlooked potential of rural America

how New York can continue to set new global standards for urban reinvention

ALSO New

—Edited by Eleni Kostopoulos, managing editor, New York

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by "McKinsey Highlights" <publishing@email.mckinsey.com> - 11:50 - 5 Apr 2025