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A new edition of The Next Normal
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| The Next Normal | What’ll you watch tomorrow? |
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The future of video entertainment: Immersive, gamified, and diverse
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| You’re at the movies with friends—but the movie is more like a game with a narrative. You feel like you’re in the movie because your seat gets hot when there’s a fire on screen. And everyone can see and hear the movie in whatever language they choose. That scenario could represent the next normal in video entertainment, according to McKinsey experts and industry executives. |
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