What’s New at Openbravo: Newsletter Q4-2021
Discover Openbravo's latests news and announcements throughout the fourth quarter of 2021.
At the end of what has been an unusual but positive year for Openbravo, it is refreshing to see how quickly our customers have adapted to the new retail scenario in which technology plays a critical role in providing business agility and essential omnichannel capabilities.
We take this opportunity to thank all our staff, clients and partners for their hard work and support, and we wish you all happly holidays.
Below we briefly summarize recent developments and announcements you may have missed. |
Celebrating 15 Years of Innovation at Openbravo
2021 marks an important milestone in our trajectory as Openbravo celebrates its 15th birthday. It is a moment that we celebrate with great optimism in a context in which retailers face new challenges and needs to which we can respond effectively and differently.
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Bureau Vallée chooses Openbravo for its centralized and omnichannel commercial strategy
This French retail chain specialized in stationery and office supplies has adopted Openbravo software as part of the establishment of a technological base to offer a coherent omnichannel journey for customers.
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Openbravo WMS enables Colvin to achieve scalability in record time
Openbravo WMS has been a great ally for online flower retailer Colvin because it has enabled them to handle the rapid growth of the business and manage stock in real-time, which is vital to optimize the life of flowers and plants.
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Openbravo at 15: a chat with Bob Mann, our Chairman
Openbravo CEO Marco de Vries recently met with Bob Mann, Openbravo’s Chairman and the two discussed the important milestones in the company’s history and also reminisced about the most memorable moments for them personally. |
To survive or not to survive - that is the retail question
Marco de Vries, CEO of Openbravo, emphasizes the need for retailers to accelerate their omnichannel adoption and offer consumers new experiences in this interview first published in Business Reporter. |
New Product Tour Demo: Omnichannel and customer experience with Openbravo
Our renewed and expanded product tour shows how Openbravo helps retailers meet the new demands and expectations of consumers today, improving the customer experience and helping you achieve greater loyalty. |
Is the metaverse the ultimate merger between physical and digital retail?
Metaverses are undoubtedly a topic that will be much talked about and they could bring a real revolution to what we know today as retail. But is it worth getting involved in the Metaverse from the beginning, or is it just a fad and will the virtual and physical omnichannel world that is proposed really arrive?
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Live shopping: considering a new channel for 2022?
Live shopping is a new method of selling online that consists of generating sales in real time by having the participation of an influencer. It potentially could become a new sales channel for retailers and so is worth keeping an eye on as it fits perfectly with the buying habits of the new generations of shoppers.
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Click & Collect: the secret weapon of physical retail
Retailers can take advantage of the inventory they have in their stores to make hyper-fast deliveries with the added benefit that the customer can pick up their order whenever they want. But it is important to have an omnichannel platform that allows you to gain inventory visibility throughout your network of stores in real time.
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