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What’s next in video entertainment?

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What’s next in video entertainment?

Picture this: You’re at the movies with friends—but the movie is more like a game with a narrative. You feel like you’re in the movie because your seat gets hot when there’s a fire on screen. And everyone can see and hear the movie in whatever language they choose. That scenario could represent the future of video entertainment: immersive, gamified, and diverse. Check out the latest edition of The Next Normal to see what and how you’ll watch tomorrow, and dive deeper with these insights.

Cheerful young friends watching movie in theater.

Video entertainment in 2030

McKinsey experts predict that video entertainment, in all its forms, will become more immersive, gamified, and personalized.

Immerse yourself

Game on: An interview with Microsoft’s head of gaming ecosystem

Sarah Bond discusses how Microsoft shifted its console-centric gaming business to make the most of its investments in cloud.

Game on

The future of streaming and diverse content: Starz CEO Jeffrey Hirsch weighs in

What technology means for the future of streaming, why most shows will be borderless, and how inclusive programming has been so good for business.

Take the lead

The data-driven future of storytelling: MIT’s Deb Roy on the message and the medium

The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity.

Understand the future of media

Stacey Sher on the future of movies and streaming

The veteran film and TV producer shares her perspective on what the technology shifts roiling the entertainment business mean for both artists and audiences.

Look forward

Black representation in film and TV: The challenges and impact of increasing diversity

New research reveals the barriers that Black talent in the film and TV industry faces, the economic fallout, and solutions for creating a more inclusive, equitable workplace.

Take concerted action

illustration two females standing in metaverse

Value creation in the metaverse

With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore.

Enter the metaverse

The Netflix of gaming? Why subscription video-game services face an uphill battle

Many tech giants are betting that the subscription model will become dominant in video games. Yet the things that make gaming such an entertainment dynamo are problematic for these types of services.

Understand the characteristics

To see more essential reading on topics that matter, visit McKinsey Themes.

— Curated by Eleni Kostopoulos, a digital publishing manager based in New York

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by "McKinsey & Company" <publishing@email.mckinsey.com> - 05:06 - 16 Jul 2022

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What’s next in video entertainment?