You’re outgrowing your peers—but are you out-innovating them as well?

Intersection

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Five Fifty
Five Fifty
An illustration of a light bulb growing from within the skyline of a city. The light bulb towers over the skyline and sparkles and shines, revealing an office building inside of it. 

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In the face of constant disruptions, leading companies excel at both innovation and growth—and outperform their peers in the process, say McKinsey’s Matt Banholzer, Rebecca Doherty, Alex Morris, and Scott Schwaitzberg. Fostering an innovative culture and focusing on a few essentials can help organizations graduate from a growth-only mindset to one that supports innovative growth.

A line chart shows the median excess total shareholder returns (TSR), as well as excess growth, from 2012 to 2022, for three types of companies: innovative growers, growth-only outperformers, and others. Innovative growers excel at both innovation and growth and achieve TSR above the industry median compared with companies that outperform only in growth and with companies that underperform in both growth and innovation.

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by "McKinsey Quarterly Five Fifty" <publishing@email.mckinsey.com> - 02:06 - 23 Jan 2024