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Birchwood Golf Club is one of the finest venues in the Warrington area
Hi there, We've worked with a number of Telecommunication Companies over the years, so we have a good understanding of the challenges you face. The My Caddie Golf Platform featuring Birchwood Golf Club can help you and the team generate business from our members and visitors, we are looking for a local Telecommunication Company to become our official partner. Aligning your business with such a prestigious establishment can elevate your brand image and generate a positive association in the minds of potential customers. As a W1G partner, there are loads of benefits to help Your Telecoms Consultant grow, regardless of whether you're a golfer or not: - Access to our networking groups between all partners and plus ones. - Complimentary golf for you to entertain clients, colleagues and guests. - Your branding on the flyovers on one of the holes on our Birchwood Golf Club web flyovers which is trackable and targeted to your demographic within the local area. - Exclusivity for your sector. - Exposure on the members and visitors Android app. - Providing you with exposure on the members and visitors iPhone app. Costing the equivalent of just £26 per week for a 2-year partnership (with options to spread out the cost), it's an affordable way to build an even bigger presence in your area. To find out more, ask any questions, or hear about the experiences of some of our existing partners, email me back or give me a call on 0113 8871 567. Thank you, Jack Stevens Account Manager 0113 5197 994 We have sent this email to info@learn.odoo.com having found your company contact details online. If you don't want to get any more emails from us you can stop them here - https://w1g.biz/iolmarketinglz/Preference.aspx?p1=O7BTkwNzE1MzIwNTkxODc5NjNTMTQ0NDo5NzNGNkJCMUIwQkEwRUQ0NzlCNUM3QkQyRkFFODRENw%3d%3d-&p=1 West 1 Group UK Limited, registered in England and Wales under company number 07574948. Our registered office is Unit 1 Airport West, Lancaster Way, Yeadon, Leeds, West Yorkshire, LS19 7ZA. Disclaimer: Our app operates independently. While we provide authentic and accurate hole-by-hole guides, we do not have a direct association with Birchwood Golf Club or claim any endorsement from them. We aim to offer golfers a reliable guide as they navigate their favourite courses. As a value-add for our advertisers, we offer free tee times at Birchwood Golf Club which we procure as any customer would, directly from the venue. We also host networking events, which may be held a various local venues as well as online sessions.Furthermore, advertisers have the unique opportunity to be featured in our flyovers of each golf hole. All offerings are subject to availability and terms.
by "Jack Stevens" <jack@w1g.biz> - 06:23 - 4 Nov 2024 -
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How to tackle 21st-century challenges: A leader’s guide
Leading Off
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by "McKinsey Leading Off" <publishing@email.mckinsey.com> - 04:55 - 4 Nov 2024 -
What are Gen Z employees really like?
Only McKinsey Perspectives
Outnumbering boomers at work Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms
Welcome to the latest edition of Only McKinsey Perspectives. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.
—Alex and Axel
•
A generation of change. Born between 1996 and 2010, Gen Z has been shaped by digital technology, climate-related anxiety, and economic uncertainty. As McKinsey’s managing partner for Latin America, Tracy Francis, and partner Fernanda Hoefel note, Gen Z is the first generation to grow up with the internet as a part of daily life. This generation is also known for its social consciousness and activism. As more Gen Zers enter the workforce, they are disrupting traditional workplace norms and pushing for a more flexible and purpose-driven work environment.
•
Tough times. Gen Zers face a range of work-related challenges, including a mental health crisis, financial insecurity, and a rapidly changing job market. They report the highest prevalence of mental health issues of any generation, research by McKinsey partner Erica Hutchins Coe and coauthors find. Many Gen Zers are also pessimistic about their chances of ever buying a home or retiring. Read our McKinsey Explainer “What is Gen Z?” to learn more about this generation’s characteristics and their role in today’s workplace.
—Edited by Jana Zabkova, senior editor, New York
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by "Only McKinsey Perspectives" <publishing@email.mckinsey.com> - 01:50 - 4 Nov 2024 -
Purchase Order
Dear All,I am Elena Francesco from Deca S.P.A.We came across your company during our search for suppliers and are interested in your products.Could you please send us your data sheet for our reference and perusal. We will revert to you with our RFQ as soon as possible.Also note that quality of the products must be guaranteed to enable us to establish a good business relationship.I would be pleased to read from you.Thank youLooking forward to your reply.Best RegardsElena FrancescoSenior Sales Manager,Deca S.P.A.47899 Serravalle, Ciarulla.San Marino
by "Elena Francesco" <hector7710@hotmail.com> - 10:33 - 3 Nov 2024 -
The week in charts
The Week in Charts
Low-carbon energy sources, workplace microaggressions, and more Share these insights
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by "McKinsey Week in Charts" <publishing@email.mckinsey.com> - 03:30 - 2 Nov 2024 -
EP136: The Ultimate DevOps Developer Roadmap
EP136: The Ultimate DevOps Developer Roadmap
Generate Handwritten SDKs (Sponsored)͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ Forwarded this email? Subscribe here for moreGenerate Handwritten SDKs (Sponsored)
Invest hundreds of hours your team doesn't have in maintaining SDKs by hand or generate crappy SDKs that leave a bad impression on your users. That's two bad options. Fortunately, you can now use Speakeasy to create ergonomic type-safe SDKs in over 10 languages. We've worked with language experts to create a generator that gets the details right. With Speakeasy, you can build SDKs that your team is proud of and offer code-native API docs as well.
This week’s system design refresher:
Everything You NEED to KNOW About Web Applications (Youtube video)
The Ultimate DevOps Developer Roadmap
6 Software Architectural Patterns You Must Know
Top Eventual Consistency Patterns You Must Know
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Everything You NEED to KNOW About Web Applications
The Ultimate DevOps Developer Roadmap
Programming Languages
Pick and master one or two programming languages. Choose from options like Python, JavaScript, Go, Ruby, etc.Operating Systems
Master the ins and outs of major operating systems like Linux, Windows, Mac, and so on.Source Control Management
Learn about source control management tools such as Git, GitHub, GitLab, and Bitbucket.Networking
Master the basics of networking concepts such as DNS, IP, TCP, and SSH.CI/CD
Pick tools like GitHub Actions, Jenkins, or CircleCI to learn about continuous integration and continuous delivery.Scripting and Terminals
Learn scripting in bash, and PowerShell along with knowledge of various terminals and editors.Hosting and Platforms
Master multiple hosting platforms such as AWS, Azure, GCP, Docker, Kubernetes, Digital Ocean, Lambda, Azure Functions, etc.Infrastructure as Code
Learn infrastructure as code tools like Terraform, Pulumi, Ansible, Chef, Puppet, Kubernetes, etc.Monitoring and Logging
Master the key tools for monitoring and logging for infrastructure and applications such as Prometheus, Elasticsearch, Logstash, Kibana, etc.Basics of Software Development
Learn the basics of software development such as system availability, data management, design patterns, and team collaboration.
Over to you: What else would you add to this roadmap?
New Relic unveils the industry's first Intelligent Observability Platform (Sponsored)
The New Relic Intelligent Observability Platform, transforms observability from ensuring uptime and reliability into a key driver of business growth and developer velocity for enterprises worldwide. With new innovations such as New Relic AI and GitHub Copilot integration, New Relic Pathpoint Plus for business observability, and New Relic Retail Solution.
The Ultimate Redis 101
Redis is one of the most popular data stores in the world and is packed with features.
Here are 8 simple steps that can help you understand the fundamentals of Redis.
What is Redis?
Redis (Remote Dictionary Server) is a multi-modal database that provides sub-millisecond latency. The core idea behind Redis is that a cache can also act as a full-fledged database.Redis Adoption
High-traffic internet websites like Airbnb, Uber, Slack, and many others have adopted Redis in their technology stack.How Redis Changed the Database Game?
Redis supported main memory read/writes while still supporting fully durable storage. Read and writes are served from the main memory but the data is also persisted to the disk. This is done using snapshots (RDB) and AOF.Redis Data Structures
Redis stores data in key-value format. It supports various data structures such as strings, bitmaps, lists, sets, sorted sets, hash, JSON, etc.Basic Redis Commands
Some of the most used Redis commands are SET, GET, DELETE, INCR, HSET, etc. There are many more commands available.Redis Modules
Redis modules are add-ons that extend Redis functionality beyond its core features. Some prominent modules are RediSearch, RedisJSON, RedisGraph, RedisBloom, RedisAI, RedisTimeSeries, RedisGears, RedisML, and so on.Redis Pub/Sub
Redis also supports even-driven architecture using a publish-subscribe communication model.Redis Use Cases
Top Redis use cases are Distributed Caching, Session Storage, Message Queue, Rate Limiting, High-Speed Database, etc.
Over to you: What else will you add to get a better understanding of Redis?
6 Software Architectural Patterns You Must Know
Choosing the right software architecture pattern is essential for solving problems efficiently.
Layered Architecture
Each layer plays a distinct and clear role within the application context.
Great for applications that need to be built quickly. On the downside, source code can become unorganized if proper rules aren’t followedMicroservices Architecture
Break down a large system into smaller and more manageable components.
Systems built with microservices architecture are fault tolerant. Also, each component can be scaled individually. On the downside, it might increase the complexity of the application.Event-Driven Architecture
Services talk to each other by emitting events that other services may or may not consume.
This style promotes loose coupling between components. However, testing individual components becomes challengingClient-Server Architecture
It comprises two main components - clients and servers communicating over a network.
Great for real-time services. However, servers can become a single point of failure.Plugin-based Architecture
This pattern consists of two types of components - a core system and plugins. The plugin modules are independent components providing a specialized functionality.
Great for applications that have to be expanded over time like IDEs. However, changing the core is difficult.Hexagonal Architecture
This pattern creates an abstraction layer that protects the core of an application and isolates it from external integrations for better modularity. Also known as ports and adapters architecture.
On the downside, this pattern can lead to increased development time and learning curve.
Over to you: Which other architectural pattern have you seen?
Top Eventual Consistency Patterns You Must Know
Eventual consistency is a data consistency model that ensures that updates to a distributed database are eventually reflected across all nodes. Techniques like async replication help achieve eventual consistency.
However, eventual consistency can also result in data inconsistency. Here are 4 patterns that can help you design applications.
Pattern#1 - Event-based Eventual Consistency
Services emit events and other services listen to these events to update their database instances. This makes services loosely coupled but delays data consistency.
Pattern#2 - Background Sync Eventual Consistency
In this pattern, a background job makes the data across databases consistent. It results in slower eventual consistency since the background job runs on a specific schedule.
Pattern#3 - Saga-based Eventual Consistency
Saga is a sequence of local transactions where each transaction updates data with a single service. It is used to manage long-lived transactions that are eventually consistent.
Pattern#4 - CQRS-based Eventual Consistency
Separate read and write operations into different databases that are eventually consistent. Read and write models can be optimized for specific requirements.
Over to you: Which other eventual consistency patterns have you seen?SPONSOR US
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by "ByteByteGo" <bytebytego@substack.com> - 11:35 - 2 Nov 2024 -
How to future-proof your leadership
Plus, the state of global banking In an era of unprecedented uncertainty, leaders can no longer rely on outdated playbooks. In our first featured story, McKinsey’s Bob Sternfels, Daniel Pacthod, Kurt Strovink, and Wyman Howard explore what it will take to be a leader for this century and how organizations can build a leadership factory that shapes, develops, and mentors the next generation of managers. Our second featured story is a survey that looks at how CEOs are fueling growth by developing new ventures. Other highlights include the following topics:
Global Banking Annual Review 2024: Attaining escape velocity
In coming years, the “management quotient” will spell the difference between industry leaders and laggards.
Where to competeRewiring for the era of gen AI
It’s easy to fall in love with gen AI—but recent research suggests that realizing its value is harder than the hype. Rewired offers a playbook that can help.
A play-by-play guideThe next big arenas of competition
Arenas are industries that transform the business landscape. Eighteen future arenas could reshape the global economy and generate $29 trillion to $48 trillion in revenues by 2040.
Dive into the reportManaging carbon: A new role for the CFO
Better carbon management can be a competitive advantage. Here’s how CFOs across industries and markets can move beyond “check the box” compliance and enable strategy-driven, carbon-based decision making.
Turn vision into actionReinventing Rolls-Royce: A conversation with CEO Tufan Erginbilgiç
Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation.
Get out of your comfort zoneSupply chains: Still vulnerable
When it comes to supply chain resilience, have companies taken their eyes off the ball?
See whyMcKinsey Explainers
Find direct answers to complex questions, backed by McKinsey’s expert insights.
Learn moreMcKinsey Themes
Browse our essential reading on the topics that matter.
Get up to speedMcKinsey on Lives & Legacies
Monthly obituaries from business and society, highlighting the lasting legacies of executives and leaders from around the globe.
Explore the latest obituaries— Edited by Eleni Kostopoulos, managing editor, New York
Share these insights
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by "McKinsey Highlights" <publishing@email.mckinsey.com> - 11:09 - 2 Nov 2024 -
Odoo Learn online sales
Hi
I came across your website and read about your software.
I work at Wishpond, a lead generation company that helps software development companies attract more clients and grow their business.
We recently launched a marketing campaign for one of our clients and they saw 150 new inquiries in just 30 days.
Can we chat about how we can do the same for you?
Thanks,
Ian
422 Richards St, Suite 170. Vancouver, BC V6B 2Z4
P.S. Please let me know if you don't want to hear from me again
by "Ian Valentine" <ian@all-in-one-marketing.net> - 11:55 - 1 Nov 2024 -
do you have time for a quick call?
Hi there, I hope your week is going well. If you have a few minutes to spare, I'd love to show you how we can help Your Telecoms Consultant improve brand awareness, establish new connections or generate leads and referrals. Can we set up a quick video call? Birchwood Golf Club is one of the finest venues in the Warrington area and the opportunity to promote Your Telecoms Consultant on the My Caddie Golf Platform featuring this club does not come around often. If you would like to find out more about this exclusive partnership, please give me a call on 0113 8871 567 or drop me an email. Thank you, Jack Stevens Account Manager 0113 5197 994 Jack Stevens <jack@w1g.biz> wrote: Hi there, Your Telecoms Consultant came up recently in a conversation with one of our local business partners at Birchwood Golf Club. As we’re looking for a local Telecommunication Company, and you are clearly well respected in the area, I thought I would reach out. We have recently added Birchwood Golf Club to our My Caddie Golf Platform and have selected a handful of local businesses to get involved. For the equivalent of just £26 per week for a 2-year partnership, Your Telecoms Consultant would receive a range of benefits, including these top 6: 1) Exclusivity for your sector. 2) Providing you with exposure on the members and visitors iPhone app. 3) Exposure on the members and visitors Android app. 4) Your branding on the flyovers on one of the holes on our Birchwood Golf Club web flyovers which is trackable and targeted to your demographic within the local area. 5) Access to our networking groups between all partners and plus ones. 6) Complimentary golf for you to entertain clients, colleagues and guests. If you’d like to know more details of the package, or if you would like to see some case studies, please email me back. Regards, Jack Stevens Account Manager 0113 5197 994 We have sent this email to info@learn.odoo.com having found your company contact details online. If you don't want to get any more emails from us you can stop them here - https://w1g.biz/iolmarketinglz/Preference.aspx?p1=Ot9Tg4MDE2NzYwNTkxODc5NjNTMDQ0NDpDMkI1RUJBOUQyRTgwN0RCOEFFQkU0MjhFMjhBODEwNA%3d%3d-&p=1 West 1 Group UK Limited, registered in England and Wales under company number 07574948. Our registered office is Unit 1 Airport West, Lancaster Way, Yeadon, Leeds, West Yorkshire, LS19 7ZA. Disclaimer: Our app operates independently. While we provide authentic and accurate hole-by-hole guides, we do not have a direct association with Birchwood Golf Club or claim any endorsement from them. We aim to offer golfers a reliable guide as they navigate their favourite courses. As a value-add for our advertisers, we offer free tee times at Birchwood Golf Club which we procure as any customer would, directly from the venue. We also host networking events, which may be held a various local venues as well as online sessions.Furthermore, advertisers have the unique opportunity to be featured in our flyovers of each golf hole. All offerings are subject to availability and terms.
by "Jack Stevens" <jack@w1g.biz> - 08:23 - 1 Nov 2024 -
The new arenas of competition
The Shortlist
Emerging ideas for leaders Curated by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms
Welcome to the latest edition of the CEO Shortlist, a biweekly newsletter of our best ideas for the C-suite. This week, we feature our latest research on leadership and the emerging industries that will define dynamic growth in the coming years. We appreciate the opportunity to connect and hope you find our perspectives novel and insightful. Please let us know what you think! You can reach us at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com. Thank you.
—Alex and Axel
Ten years ago, CEOs and top teams typically focused on four or five critical issues at any one point in time. Today, it’s eight or ten. In this fragmented landscape, leading a global organization takes a new kind of focus. Our latest research highlights two important ways CEOs can level up. First, recognize that the personal attributes and best practices of leadership are distinctly different from what they used to be. Second, build a deep bench of talented leaders, using new leadership development approaches to shape, develop, and mentor the next generation of managers.
Certain industries create more value and have a greater impact than others. We call these outperforming industries arenas of competition. A new report from the McKinsey Global Institute identifies 18 future arenas that could reshape the global economy between now and 2040, including AI software and services, future air mobility, drugs for obesity, and robotics. All told, they could generate up to $6 trillion in profits. These fast-growth industries are also defined by high dynamism, meaning market share within them changes hands to an outsize degree. This spells opportunity for modern, focused leadership teams.
We hope you find these ideas inspiring and helpful. See you next time with more McKinsey ideas for the CEO and others in the C-suite.
Share these insights
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by "McKinsey CEO Shortlist" <publishing@email.mckinsey.com> - 04:57 - 1 Nov 2024 -
How much could the space economy be worth in 2035?
Only McKinsey Perspectives
Searching for extraterrestrial life Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms
Welcome to the latest edition of Only McKinsey Perspectives. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.
—Alex and Axel
•
The expanding space economy. Activity in space is accelerating, and along with it, growth in the burgeoning space economy. By 2035, the global space economy could be worth $1.8 trillion, according to senior partner Ryan Brukardt, who leads McKinsey’s work in the space sector, and coauthors. That’s up from $630 billion in 2023. Key factors propelling this growth include higher demand for greater internet connectivity through satellites, positioning and navigation services on mobile phones, and AI-based insights.
—Edited by Belinda Yu, editor, Atlanta
This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.
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by "Only McKinsey Perspectives" <publishing@email.mckinsey.com> - 01:36 - 1 Nov 2024 -
You're invited! Join us for a virtual event on the next big arenas of competition
Register now New from McKinsey & Company
Which industries will reshape the global economy in the next 15 years? Over the past two decades, a remarkably small number of industries have significantly transformed the global business landscape. These ‘arenas of competition’ are marked by their outsized growth and shifts in market share.
In a new report, the McKinsey Global Institute used the criteria of high growth and dynamism to identify 18 industries with potential to become the arenas of competition by 2040, spanning AI, space, modular construction, and nonmedical biotech. These arenas are set to reshape many aspects of the global economy and society, including data consumption, health, communication, and mobility, with broader implications for ethics, data privacy, and sustainability. By 2040, these arenas could generate $29-$48 trillion in revenues, $2-$6 trillion in profits, and as much as one-third of global GDP growth.
Join us on Wednesday, November 13 at 12:30PM-1:30PM ET (6:30PM-7:30PM CET) for a virtual event to explore the findings of a new report, The next big arenas of competition, featuring a presentation by the report authors and leading McKinsey experts. The session will explore:•
The specific factors that contribute to the extraordinary growth and dynamism of arenas of competition compared to other industries
•
What strategies companies should adopt to effectively navigate and compete within these emerging arenas of competition, considering the key ingredients of arena creation
•
Lessons learned from the performance of the 12 arenas of today that can be applied to understanding and leveraging the future arenas
•
How the emergence of these 18 future arenas will impact global economic trends and societal structures over the next 15 years
This email contains information about McKinsey's research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy.
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by "McKinsey & Company" <publishing@email.mckinsey.com> - 12:25 - 31 Oct 2024 -
[PROJECT FUNDING]
Dear,
I hope this email finds you well.
I'm writing to offer my expertise in estimation, design, and architectural project management. If you're experiencing an overflow of work, I would be delighted to assist you with these tasks.
Please feel free to reach out if you require any support in these areas. I look forward to your response and the opportunity to discuss how I can contribute to your projects.
Respectfully.
by "Jonson Grey" <jonson.globalbids@gmail.com> - 11:43 - 31 Oct 2024 -
Why Executives Seem Out of Touch, and How to Reach Them
Why Executives Seem Out of Touch, and How to Reach Them
For this week's issue, I am pleased to introduce our guest author, Ethan Evans, an ex-Amazon VP who played a pivotal role in creating some of the groundbreaking services we use today, such as Prime Video, Amazon Video, the Amazon Appstore, Prime Gaming (formerly Twitch Prime), and Twitch Commerce.͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ Forwarded this email? Subscribe here for moreLatest articles
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For this week's issue, I am pleased to introduce our guest author, Ethan Evans, an ex-Amazon VP who played a pivotal role in creating some of the groundbreaking services we use today, such as Prime Video, Amazon Video, the Amazon Appstore, Prime Gaming (formerly Twitch Prime), and Twitch Commerce.
Beyond his experience as an engineering leader, Ethan is also a career growth coach who has assisted numerous individuals to get unstuck and level up their careers.
If you would like to connect with Ethan, you can do so on Twitter and LinkedIn. Also, be sure to check out his newsletter and career community, Level Up (ByteByteGo readers get a 25% discount off the annual subscription—highly recommended for more deep executive insights), and consider his highly rated live course on how to get unstuck and break through to the next level in your career.
Employees in larger organizations often feel surprised and disconnected from the actions and decisions of their leaders. The bigger the organization and the more distance to the leader, the more likely it is that their choices will be surprising and seem “out of touch.”
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Do your company’s operations help it reach peak productivity?
Only McKinsey Perspectives
5 ways to improve operations Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms
Welcome to the latest edition of Only McKinsey Perspectives. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.
—Alex and Axel
•
Declining productivity. Simply put, the world needs more productivity growth; it’s the best antidote to wealth inequality, inflation, and debt. But productivity growth has declined since the 2008 global financial crisis. McKinsey senior partner Richard Sellschop and partners Erik Schaefer and Joris Wijpkema explain some reasons why. Technological improvements may be becoming more incremental, while the returns from companies’ investments in restructuring and offshoring have been declining.
—Edited by Belinda Yu, editor, Atlanta
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How generative AI is transforming B2B sales
Re:think
Adopting generative AI in sales FRESH TAKES ON BIG IDEAS
ON GENERATIVE AI AND B2B SALES
How generative AI can help B2B sales become more effectiveThe buzz over the past couple of years about AI, especially generative AI (gen AI), has been, at times, overwhelming. There have been a lot of bold predictions about how it will play out. But in the B2B world, people are asking questions about what’s practical. They want to know what to focus on, how to prioritize, how fast to move, and where to make investments. It ultimately comes down to basic business principles. Where is the value in improving the customer experience, getting pricing right, and speeding up responses to customers? And how does it line up with growth?
Gen AI’s value can vary widely across business models and companies. B2B companies that sell to small and medium-size businesses need to focus on customer acquisition and how to grow their customer base, since new entities start up frequently. Companies that sell to larger enterprises need to maintain and expand relationships. Then there are companies that may want to concentrate on personalization and fostering loyalty because their customers want a consumer-like experience focused on brand and products. There’s a lot of power in identifying customer opportunities.
Companies can pull together information about customer needs and their propensity to buy, then use it to autogenerate content. Gen AI can help identify small-business owners who are likely to be interested in a specific product. It can also generate a slide presentation for the pitch and draft an email to send before a meeting. It could even do this in multiple languages. An English speaker who wants to sell to someone who works mostly in Spanish can use gen AI to craft and edit an email, translate it into Spanish, and send it automatically.
A couple of things have surprised me as companies increase their use of gen AI. The first is how hard it is to go from an initial idea to scaled use. Human behavior is really hard to change. When hundreds or thousands of people need to adapt, it can be challenging to instill confidence and trust in new capabilities and get people to effectively refocus their work. The other surprising and amazing thing is how quickly the quality of gen AI output is improving. Even just a few months ago, the level of hallucination (when an AI model produces false or misleading results) was much higher. It’s getting a lot harder to tell the difference between what was generated by a computer or a human.“For every dollar a company spends on technology, it needs to be spending the same, if not more, on the people side.”
There are two common misconceptions I see from B2B companies in the early stages of their gen AI journey. The first is that it’s a straightforward issue for their IT teams. That outlook sets companies up for failure because gen AI has to be addressed deep at the core of how a business is run and how human capital is deployed. The second false notion is that legacy companies often think they don’t need technology solutions because they sell widgets. A decade ago, there were similar beliefs about e-commerce: many B2B players thought it was a consumer thing that wouldn’t impact them. Well, fast-forward to today and we see that e-commerce has grown explosively and is now the preferred B2B channel. That same dynamic is happening now. A lot of folks question whether gen AI is relevant for them. But given the exponential curve with which gen AI capabilities are improving, it’s important to be in the game no matter what the business is.
What could the future look like? So far, the focus has been on how gen AI can make it easier for humans to do certain tasks by automating communications and saving time. The conversation is now pivoting toward improving the customer experience and finding opportunities where a human doesn’t even need to be involved, like using an AI agent chatbot in customer service. Further out, when a commercial organization really embraces gen AI holistically, marketing, sales, and pricing could blend together. That would create an opportunity for people to craft more personalized experiences, helping customers really get value across multiple channels.
It’s important to stay grounded in what matters for customers and what drives them to purchase. For every dollar a company spends on technology, it needs to be spending the same, if not more, on the people side. That means not just upgrading capabilities but also rethinking processes and resource allocation. If companies are clear on how gen AI is going to help the customer, then they can focus on doing what their workforce needs to get the full value out of it.ABOUT THIS AUTHOR
Steve Reis is a senior partner in McKinsey’s Atlanta office.
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Supply chains are still vulnerable. What can companies do?
Only McKinsey Perspectives
Steps to improve resilience Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms
Welcome to the latest edition of Only McKinsey Perspectives. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.
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Continuing challenges. Between trade tensions, attacks on commercial shipping, and delays in automotive production, the supply chain disruptions keep on coming. The latest McKinsey Global Supply Chain Leader Survey suggests that problems such as these remain the norm, not the exception. According to McKinsey partners Knut Alicke and Tacy Foster, nine in ten respondents say they have encountered supply chain challenges in 2024. At the same time, overall investment in supply chain digitization is leveling off after rapid growth between 2020 and 2023.
—Edited by Belinda Yu, editor, Atlanta
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