Archives
-
[FHL] Retired NFL player interview! (plus FREE bonus!)
Say it with me:
33 days…
That’s right — we are just 33 days away from the (last and greatest) marketing rock concert of the century!
Now, real quick – if you haven’t secured your FHL ticket and nabbed yesterday’s FREE bonus with Tim Shields… then go here now WATCH the short interview →
(You’ll also be able to grab her FREE bonus worth at least $997 in real marketing value… which is all yours to help you have a thriving online business in 2025, even if you think your “idea” wouldn’t work!)
Now… onto today’s interview!
Question: How do you calculate your worth?
Is it based on what “physical things” you own like cars and jewlrey…?
Is it based on the number of sales you bring in (e.g., “hustling” 24/7)...??
Or…
What if I told you it has ZERO to do with any of those things – nothing about your productivity and nothing about those commas in your bank account…?
In today’s interview, I’m thrilled to bring on the one and only… Trent Shelton!
WATCH TODAY’S INTERVIEW W/ TRENT SHELTON @ 2:00 PM ET →
Retired NFL player turned entrepreneur Trent Shelton has been helping THOUSANDS of entrepreneurs around the world tap into their “real worth value” deep within themselves, and how to use this gift to create an AVALANCHE of success in all areas of life!
If you struggle with perfectionism…
If you’re tired of feeling like you’re not reaching your full potential in work, life, or relationships…
And if you know, deep down, you were made for something MORE in this world…
Then you HAVE to join me TODAY @ 2:00pm ET as I sit down and interview the ONE AND ONLY… Trent Shelton!
WATCH TODAY’S INTERVIEW W/ TRENT SHELTON @ 2:00 PM ET→
I don’t know a better person that can help get yourself out of a funk and start seeing success like you wouldn’t believe, then my man, Mr. Trent Shelton.
Anyway, I’ve rattled on long enough…
Just do whatever it takes to join me today @ 2:00pm ET with Trent Shelton!
And remember to keep your eyes peeled for tomorrow’s email with another speaker interview!!
(Hint: tomorrow’s interview is with one of the ORIGINAL Internet Marketers who has one of the most masterful “stack & close” offers that’s practically bullet proof, and nearly impossible for anyone to say “no” to…)
See you today @ 2:00 PM ET here →
See you there!Russell Brunson
P.S. Don’t forget, you’re just one funnel away…
© Etison LLC
By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.
If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.
Copyright © 2018+ Etison LLC. All Rights Reserved.
To make sure you keep getting these emails, please add us to your address book or whitelist us. If you don't want to receive any other emails, click on the unsubscribe link below.
Etison LLC
3443 W Bavaria St
Eagle, ID 83616
United States
by "Russell Brunson" <noreply@clickfunnelsnotifications.com> - 10:54 - 9 Jan 2025 -
Think Deserts Are Hot? Discover the Icy Truth About Antarctica
Think Deserts Are Hot? Discover the Icy Truth About Antarctica
Hi, I’m Jérôme Urbain, head of Products, wishing you a Happy New Year. I’ll be here to share more location data knowledge this 2025 and look forward to achieving great results together. Let’s dive into this month's updates!
Solve the 4 most common address data challenges
Monthly changes
❄️ The largest desert in the world: Antarctica ❄️
The largest desert in the world: Antartica
Did you know that Antarctica is the world's largest desert?
Despite its icy landscape, it receives less than 2 inches of precipitation annually, classifying it as a desert.
This frozen field holds about 70% of Earth's freshwater, locked away in its massive ice sheets.
Intriguingly, Antarctica is also home to the McMurdo Dry Valleys, one of the driest places on Earth, where some areas haven't seen rain for nearly 2 million years.
So, next time you think of deserts, remember: they aren't all hot and sandy—some are cold and icy, too!
Follow us on LinkedIn for more geographical facts like this!
GUIDE
Solve the 4 most common address data challenges
The start of the year is a good moment to make sure your location data is accurate. Integrate our the latest data and get some tips for improving your address data processing.
Address structures vary across borders
Navigating global postal systems can be tricky. While most use zip codes, some countries work with other references, such as cities. Here's a compilation of countries with alternative postal systems.
Managing non-latin alphabets
Tackling global addresses means accommodating multiple alphabets. Learn how transliteration bridges the gap for a unified database.
Constant zip code changes
ZIP codes evolve frequently, impacting your address accuracy. Understand how to adapt and explore international ZIP code formats with this guide.
Simplify address data maintenance
Manually managing global address data is time-intensive. Explore best practices and cleansing methods to save time and costs.
Our team is committed to help you overcome any location data issue you'd face in 2025.
MONTHLY CHANGES
In December, we updated 183,142 rows in our postal database.
Full Postal & Street updates
Hungary, Poland
Postal database patches
(small changes)
Belgium (Municipality merge), Cyprus (Business), France (Alternative names for big cities' arrondissements), Guam (Alternative names), Ukraine (Regions codes), United Kingdom (Postcodes)
Postal boundaries updates
Hungary, New Zealand
Postal boundaries patches (small changes)
Austria, Canada, Croatia, Dominican Republic, Haiti, Israel, Jordan, Mexico, Palestine, Romania, Serbia, Slovenia, Thailand, Ukraine, United States
Administrative boundaries patches (small changes)
Falkland Islands, Finland, Spain
For a detailed changelog, take a look at the CSV file.
Kind regards,
Jérôme & the GeoPostcodes team
PS: Interested in previous Monthly Product Updates? Read here.
GeoPostcodes, Bld Bischoffsheim 15, 1000 Bruxelles, Belgium
by "Jérôme from GeoPostcodes" <jerome@geopostcodes.com> - 06:43 - 9 Jan 2025 -
New Relic Now 2025: Hear about our most transformative platform update yet
New Relic
December 2024
New Relic Now 2025 27 February (9am GMT / 10am CET)
This free virtual event will showcase 12+ new features to:- Elevate digital experiences: Discover predictive remediation that ensures seamless interactions with customers.
- Automate with AI: See how agentic AI handles both common and uncommon tasks, and empowers developers.
- Limit costs: Identify and avoid unnecessary cloud and operational costs.
Save your seat now 
Automatic instrumentation and AI-powered insights with one-step AWS Start quickly with automatic instrumentation, seamless multi-account onboarding, agentless EC2 monitoring, and a unified UI for your entire AWS environment. Troubleshoot faster with pre-built dashboards that automatically correlate applications and AWS infrastructure, without the need for tagging.Learn more 
Does Your DEM Strategy Connect All the Dots?Discover the value of comprehensive digital experience monitoring (DEM) in our ebook. Learn how to optimize digital experiences, prevent disruptions, and elevate user satisfaction. Explore solutions that integrate critical data and leverage AI to ensure seamless, always-on digital interactions.
Learn MoreOptimize application performance with effective tracing and loggingLearn how tracing and logging techniques can optimize application performance, enhance user satisfaction, and ensure business success.
Read the blog
Banco Inter sees into digital customer experienceRead the case study to discover how Banco Inter leverages New Relic to achieve 57% faster MTTR and deliver a seamless digital banking experience to over 5 million customers.
New Relic Now February 2025Exciting news! We’re unveiling New Relic’s most transformative platform update yet—and you’re invited. This free, virtual event on 27 February (9am GMT / 10am CET) will showcase our biggest, most exciting group of innovation announcements ever, including a sneak peek at our 12+ new features, including agentic AI.Save your spot here.New Relic University online workshopsCatch our recent New Relic workshops on-demand. These trainer-led workshops with hands-on labs will help you up-level your observability skills.
Watch now
Amazon CloudWatch Network MonitorAmazon CloudWatch Network Monitor offers real-time visibility into hybrid network performance between AWS and on-premises systems. Connect it to New Relic for enhanced insights, proactive issue detection, and advanced analytics to ensure optimal network health.
Install Quickstart
Manage dashboards via APIUse our NerdGraph to create and manage your dashboards. Create, update, even undelete dashboards with ease. You can even add or update widgets! Find a list of mutations and queries here.
Not an existing New Relic user? Sign up for a free account to get started!
Need help? Let's get in touch.
This email is sent from an account used for sending messages only. Please do not reply to this email to contact us—we will not get your response.
This email was sent to info@learn.odoo.com Update your email preferences.
For information about our privacy practices, see our Privacy Policy.
Need to contact New Relic? You can chat or call us at +44 20 3859 9190.
Strand Bridge House, 138-142 Strand, London WC2R 1HH
© 2025 New Relic, Inc. All rights reserved. New Relic logo are trademarks of New Relic, Inc
by "New Relic" <emeamarketing@newrelic.com> - 05:07 - 9 Jan 2025 -
Mastercard achieves zero downtime with Postgres
Hi Md Abul,I am Ganesh Kale from the EDB Postgres SEA team. Given the massive scale changes in payment and digital banking, any moment of database downtime can have far-reaching consequences for your business.Luckily, EDB Postgres offers proven capabilities to keep your database up and running, all while offering a significantly lower TCO than Oracle. If you are facing similar database downtimes and high-cost for your UPI technology stack, payment gateway, digital banking or credit card stack, reach out to us.Our customer Mastercard was able to achieve 99.999% uptime by leveraging logical replication over binary streaming replication. Please visit the following blog post to learn more. Why Mastercard's Secret to Zero Downtime is PostgreSQL
Alternatively, let me know if you want to schedule a workshop with your team. We have a few open slots this week on Monday and Wednesday. looking forward to hearing from you.
Best,
by "Ganesh Kale" <ganesh.kale@enterprisedb.com> - 04:04 - 9 Jan 2025 -
A lifelong quest: The journey of leadership never ends
Re:think
by "McKinsey Quarterly" <publishing@email.mckinsey.com> - 02:46 - 8 Jan 2025 -
ClickFunnels trial: Why we need your CC details…
Let’s cut to the chase:
If you’re like most people, you were EXCITED about starting your FREE 14-day ClickFunnels trial..
But when you got to the page where we asked for your credit card details, you might’ve gotten ‘scared off’.
Like, “Why do they need my info for a free trial?!”
We get it. It might seem a bit contradictory.
But honestly, there’s a really good reason for it — and it’s all about making YOUR experience inside as smooth and beneficial as possible.
See, once you're inside ClickFunnels, you’re gonna…
Start building your first funnel with the help
Of the One Funnel Away Challenge
(unlocked at no-cost to you)!
This challenge reveals the 10-day blueprint to launch your first (or next) successful funnel with nothing but ClickFunnels…
With day-by-day breakdowns so digestible, you can implement them in under 60 mins per day.
In short: when you jump in, you’re gonna be on the path to a funnel that’s LIVE in 30 days or less…
Jumping inside ClickFunnels each and every day.
And time will FLY because you’re having fun building your funnel!
Which is why it’d be awful if, in 30 days from now, that funnel you were building was lost because your trial ended before you remembered to join as a full user. :(
So we don’t want that for you.
We want you on the smoothest, most uninterrupted path to MASSIVE funnel success as possible.
And besides One Funnel Away showing you the right way forward…
Having your CC info will make sure you’re good to go from day one til LAUNCH DAY!!
No re-entering payment details, no service interruptions, just a smooth continuation of your journey with us, and the One Funnel Away Challenge.
So head back over to where you left off, and…
Finish Setting Up Your 14-Day FREE ClickFunnels Trial Here
And get free INSTANT ACCESS to the One Funnel Away Challenge!
Thanks,
-ClickFunnels Team
P.S. - These users were overjoyed they stayed with ClickFunnels and the One Funnel Away Challenge:
⭐⭐⭐⭐⭐
"The One Funnel Away Challenge blew away ALL of the other courses and trainings I invested in... it was full of brilliant value. It's a whole different mindset... I followed the training advice and it gave my business a MASSIVE push.”
~Mark Felstead
⭐⭐⭐⭐⭐
"My favorite part... The encouragement from the OFA team. I really appreciated the way they showcased that virtually ANYONE can find a way to use funnels and generate revenue."
~Ren B
⭐⭐⭐⭐⭐
"OFA challenge, in a nutshell, is ALL, I mean ALL what you need to understand Online Marketing (and offline too). And the Coaching Calls?...well. This is the best program I’ve ever been a part of."
~Pablo P
It’s all inside your ClickFunnels trial today. ;)
Complete Your ClickFunnels Trial & Start Your ONE FUNNEL AWAY Journey!
© Etison LLC
By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.
If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.
Copyright © 2018+ Etison LLC. All Rights Reserved.
To make sure you keep getting these emails, please add us to your address book or whitelist us. If you don't want to receive any other emails, click on the unsubscribe link below.
Etison LLC
3443 W Bavaria St
Eagle, ID 83616
United States
by "ClickFunnels" <noreply@clickfunnelsnotifications.com> - 02:26 - 8 Jan 2025 -
Discover High-Quality Portable Laser Marking and Inkjet Coding Machines
Hi,
This is Cindy from Kecmark in Hangzhou, China.
Our factory, established in 2014, specializes in supplying portable laser marking machines and inkjet coding machines that are widely utilized in the pharmaceutical, industrial, and food processing sectors.
We eagerly anticipate providing you with comprehensive information regarding Kecmark laser marking machines.
Sincerely yours,
Cindy Huang
Sales Manager
WhatsApp: +86 18667152532
Email:cindy@kec-mark.com
----------------------------------------------------------------------------------
by "ling" <ling@hzkecmark.com> - 02:21 - 8 Jan 2025 -
[FHL] NEW interview! Photographer turned entrepreneur
New day, which means a new interview with an FHL speaker plus another FREE bonus!!!
Real quick – if you haven’t secured your FHL ticket and nabbed yesterday’s FREE bonus with Eileen Wilder… then go here now WATCH the short interview →
(You’ll also be able to grab her FREE bonus worth over $437 that can help INCREASE your sales in 2025 by up to 5X or more!!!)
Now…
In today’s interview, I’m going to be speaking to a world-class photographer and entrepreneur who has helped THOUSANDS of people (like yourself)... turn their passions into thriving businesses!!!
His name is Tim Shields!
And last year, Tim BLEW MY MIND when he showed me this simple, 2-step lead magnet funnel that converts like crazy and rakes in dream customers like clockwork.
(And with today’s rising ad costs, THIS type of funnel is becoming the “back-bone” for numerous businesses who are feeling the ad-cost-pinch…)
Anyway, Tim’s amazing and I want you to meet him today @ 2:30 PM ET TODAY!
WATCH TODAY’S INTERVIEW W/ TIM SHIELDS @ 2:30 PM ET →
Note: this interview is 1,000% for you ESPECIALLY if you are someone who wants to take your knowledge or passion… and turn it into a THRIVING online business, EASILY and quickly – even brand newbies to marketing can follow Tim’s steps to success!
What if…
…inside your brain right now, you have a “gold mine” business idea…?
What if I told you that idea you’ve been sitting on could in fact become your new path in life…?
Anyway, I’m getting carried away because I’m hopped up on pre-FHL energy (which you can buy at any GNC ;)
OH, DON’T FORGET!
Every speaker I’m interviewing is giving away a FREE bonus when you claim your ticket to Funnel Hacking LIVE 10 in Las Vegas!
Just you wait until you see what FREE bonus Tim Shields is gonna drop in today’s interview… (Psst… let’s just say it could be the missing “link” to countless business owners who are putting in the work… but not seeing the sales results they want.)
WATCH TODAY’S INTERVIEW W/ TIM SHIELDS @ 2:30 PM ET →
And remember to keep your eyes peeled for tomorrow’s email with another speaker interview!!
(Hint: tomorrow’s interview is with a retired NFL player who has helped thousands of entrepreneurs unleash their true potential, break down limiting beliefs, and accomplish their biggest dreams in life!)
See you today @ 2:30 PM ET here →
See you there!
Russell Brunson
P.S. Don’t forget, you’re just one funnel away…
© Etison LLC
By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.
If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.
Copyright © 2018+ Etison LLC. All Rights Reserved.
To make sure you keep getting these emails, please add us to your address book or whitelist us. If you don't want to receive any other emails, click on the unsubscribe link below.
Etison LLC
3443 W Bavaria St
Eagle, ID 83616
United States
by "Russell Brunson" <noreply@clickfunnelsnotifications.com> - 01:14 - 8 Jan 2025 -
Ditch Oracle, do more faster
Hi Md Abul,
Expensive. Inflexible. Uncustomizable.
These are the words we hear most often when our customers describe their frustration with Oracle databases.
It’s not just the licensing fees that make Oracle expensive, but also the additional costs required to unlock features like partitioning and high availability.
Operating on Oracle means foregoing public cloud options like AWS, and that inflexibility adds to the expense.
We believe it's time to explore alternatives and unlock new possibilities. We'd love to discuss further how we can support your migration initiative and explore potential solutions tailored to your needs. Would you be available for a quick call next week to delve deeper into this conversation?
Looking forward to your response.
Best regards,
Ganesh Kale
by "Ganesh Kale" <ganesh.kale@enterprisedb.com> - 04:04 - 8 Jan 2025 -
[FHL] A new speaker (and FREE bonus) has been revealed!!
Wow… Eileen has done it again!!
I just went live with the one and only Eileen Wilder to announce her as the next FHL speaker… and let’s just say I CANNOT BELIEVE how much VALUE she’s giving you all in just her FREE speaker bonus alone!!
WATCH TODAY’S INTERVIEW W/ EILEEN WILDER →
Eileen is no stranger to the Funnel Hacking Live stage, but I have never been MORE EXCITED to have her back with us for FHL 10!!
Her story is literally insane…
She went from Uber-driving to help make ends meet…
To become a high ticket sales EXPERT and virtual events coach – teaching entrepreneurs how they can make 6 FIGURES in less than 60 minutes (just like she can!!)
Her bonus (which you can find out here in the interview→) goes above and beyond…
She’s literally giving away something everyone else has had to pay A LOT of money to get access to…
A framework of persuasion and influence you can use, not just on stage, but literally ANYWHERE to MASSIVELY increase your sales…
Make sure you watch till the end to discover how to get your hands on Eileen’s FREE bonus you can access NOW when you claim your FHL 10 ticket!!
WATCH THE FULL REPLAY WITH EILEEN WILDER HERE! →
REMEMBER: When you secure your FHL 10 ticket ASAP you get access to ALL of the following speaker bonuses –
-
Ashley Kirkwood’s Bonus! The “cheat sheet” that will not only help INCREASE your engagement and sales… but can change your entire business model into the one you’ve always wanted!! (Watch Ashley’s bonus reveal HERE→)
-
Eileen Wilder’s Bonus! Hours of coaching content teaching you her framework of persuasion and influence you can use absolutely ANYWHERE to maximize influence and quickly increase sales!! (Watch Eileen’s bonus reveal HERE→)
- The FREE bonuses of ALL the remaining FHL 10 speakers I have yet to reveal!! (keep your eyes peeled for tomorrow’s email with another speaker interview!!)
I’ll be going live again TOMORROW to reveal another FHL 10 speaker as well as their FREE bonus… you won’t want to miss it!!
See you there!
Russell Brunson
P.S. Don’t forget, you’re just one funnel away…
© Etison LLC
By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.
If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.
Copyright © 2018+ Etison LLC. All Rights Reserved.
To make sure you keep getting these emails, please add us to your address book or whitelist us. If you don't want to receive any other emails, click on the unsubscribe link below.
Etison LLC
3443 W Bavaria St
Eagle, ID 83616
United States
by "Russell Brunson" <noreply@clickfunnelsnotifications.com> - 11:12 - 7 Jan 2025 -
Ashley Kirkwood’s Bonus! The “cheat sheet” that will not only help INCREASE your engagement and sales… but can change your entire business model into the one you’ve always wanted!! (Watch Ashley’s bonus reveal HERE→)
-
Why ClickFunnels WON’T change your life…
Fact is…
ClickFunnels WON’T change your life.
Why? Because it’s a piece of software. (The best funnel-building software on the planet… but ‘simply’ a piece of software none-the-less.)
And a piece of software is only as valuable as the person using it.
HINT: That’s YOU!
So while completing your FREE ClickFunnels trial registration today is a GIGANTIC step towards the success you desire (and deserve)...
It’s not the end of the story.
Once inside, you need to know how to USE it to give yourself the best chance at massive success.
And that’s where the One Funnel Away Challenge comes in!!
The “OFA” Challenge is THE 10-day blueprint to show you step-by-step how to build, launch, and start to scale your first (or next) funnel!
In short, it reveals the tried-and-true steps to a successful funnel…
With day-by-day breakdowns (so you can implement it easily and in your spare time).
It reveals things like:
✔ The exact buttons to click to set up a beautiful, high-converting funnel.
✔ How to easily write the words that whip your prospects up into a buying frenzy.
✔ How to fill your funnel with high-quality buyers – without paying a cent on ads.
✔ And so much more!
Believe us when we say… There’s nothing else out there like it.
And today, you have a chance to UNLOCK this one of a kind challenge at ZERO cost…
Just for taking ONE simple step:
Finish Setting Up Your 14-Day FREE ClickFunnels Trial Here
It takes less than 3 mins.
But you’ll unlock the most powerful business-building tool on the planet…
Along with the step-by-step blueprint on how to build a funnel with the highest chance of MASSIVE success (aka, The One Funnel Away Challenge)!
So tap the link above to get started.
And have your first (or next) funnel launched in 10 short days from now – or sooner!!
Thanks,
-ClickFunnels Team
P.S. - Check out what real ‘OFA’ Challengers have to say about their experience:
⭐⭐⭐⭐⭐
"The One Funnel Away Challenge blew away ALL of the other courses and trainings I invested in... it was full of brilliant value. It's a whole different mindset... I followed the training advice and it gave my business a MASSIVE push.”
~Mark Felstead
⭐⭐⭐⭐⭐
"My favorite part... The encouragement from the OFA team. I really appreciated the way they showcased that virtually ANYONE can find a way to use funnels and generate revenue."
~Ren B
⭐⭐⭐⭐⭐
"OFA challenge, in a nutshell, is ALL, I mean ALL what you need to understand Online Marketing (and offline too). And the Coaching Calls?...well. This is the best program I’ve ever been a part of."
~Pablo P
Are YOU the next OFA success story?
Complete Your ClickFunnels Trial & Start Your ONE FUNNEL AWAY Journey Today!
© Etison LLC
By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.
If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.
Copyright © 2018+ Etison LLC. All Rights Reserved.
To make sure you keep getting these emails, please add us to your address book or whitelist us. If you don't want to receive any other emails, click on the unsubscribe link below.
Etison LLC
3443 W Bavaria St
Eagle, ID 83616
United States
by "ClickFunnels" <noreply@clickfunnelsnotifications.com> - 02:22 - 7 Jan 2025 -
[FHL] NEW speaker interview!!! (free bonus)
Can you already feel the excitement???
Seriously, I keep looking at my calendar and trying not to freak out…
FHL is 5 weeks away!!
If you haven’t secured your ticket FHL ticket and nabbed yesterday’s FREE bonus with Ashley Kirkwood… then go here now WATCH the short interview →
For today, I’m going LIVE with one of my closest friends and long-time Inner Circle Member… Eileen Wilder!!
Listen, I don’t even have to try and “sell” this interview with Eileen… because let’s be honest… Everyone loves Eileen Wilder and her KILLER presentations where you can’t help but to walk away feeling invigorated to pursue your biggest dreams in life!!
WATCH TODAY’S INTERVIEW W/ EILEEN WILDER @ 2 PM ET →
PLUS!
When you tune in today @ 2 PM ET, you’ll learn how to claim a FREE bonus gift (worth over $437 in value)… directly from Eileen!!
(Psst… she’s already shown me what’s giving away… and you’re going to LOVE it, especially if you want MORE sales in 2025 without putting in nearly as much effort or having to hire a huge team!)
WATCH TODAY’S INTERVIEW W/ EILEEN WILDER @ 2 PM ET →
And remember to keep your eyes peeled for tomorrow’s email with another speaker interview!!
(Hint: tomorrow’s interview is with a photographer turned entrepreneur who created the MOST super-simple lead magnet funnel I’ve ever seen… and that out-performs the top marketers like you wouldn’t believe…)
Russell Brunson
P.S. Don’t forget, you’re just one funnel away…
P.P.S. two things – 1.) make sure to watch the replay of the interview I did yesterday with Ashley Kirkwood where she reveals why she left her DREAM job to pursue a life of… props?? (It’ll all make sense when you watch it here →)
2.) Tune in today @ 2 PM ET to watch my interview with Eileen Wilder →© Etison LLC
By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.
If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.
Copyright © 2018+ Etison LLC. All Rights Reserved.
To make sure you keep getting these emails, please add us to your address book or whitelist us. If you don't want to receive any other emails, click on the unsubscribe link below.
Etison LLC
3443 W Bavaria St
Eagle, ID 83616
United States
by "Russell Brunson" <noreply@clickfunnelsnotifications.com> - 02:08 - 7 Jan 2025 -
Elevate Your Brand with Our Premium Saw Blades
Dear info,
I am Elizabeth from Wenzhou Yichuan Tools. Our company specializes in hardware tools, including jigsaw blades, reciprocating saw blades, saber saw blades, and multi-tool blades.
With two decades of industry experience and state-of-the-art production facilities, we deliver high-quality products at competitive prices. Our monthly capacity exceeds 5 million pieces.
We also provide OEM services to customize products for your brand. Would you like a quotation and samples for evaluation?
Best regards,
Elizabeth
Wenzhou Yichuan Tools Co., Ltd.
by "Brady Thodore" <dannie471530@gmail.com> - 01:14 - 7 Jan 2025 -
Partnering for Backpack Success
Dear info，
Hello! Glad to find your e-mail address for website. I am Laney from FUZHOU VASTJOINT UNION IMPORT/EXPORT CO.LTD.
Our company has been deeply engaged in the backpack industry for many years. We have browsed your company's website and found that we are a good match. We are interested in establishing a business relationship with your company.
If you are interested in our products or would like to learn more about us, please visit our website https://www.supplierbags.com/ or reply to this email for more information. Thank you for taking the time to read this e-mail.
Yours faithfully
by "Nhung Preuss" <nhungpreuss@gmail.com> - 12:33 - 7 Jan 2025 -
How Airbnb Built a Key-Value Store for Petabytes of Data
How Airbnb Built a Key-Value Store for Petabytes of Data
Forwarded this email? Subscribe here for moreHow to Diagram Your Cloud Architecture (Sponsored)
Get best practices from AWS solutions architects for diagramming your cloud architecture.
Cloud architecture diagrams provide critical visibility into the resources in your environment and how they’re connected. In our latest eBook, AWS Solution Architects Jason Mimick and James Wenzel walk through best practices on how to build effective and professional diagrams.Disclaimer: The details in this post have been derived from the Airbnb Technical Blog. All credit for the technical details goes to the Airbnb engineering team. The links to the original articles are present in the references section at the end of the post. We’ve attempted to analyze the details and provide our input about them. If you find any inaccuracies or omissions, please leave a comment, and we will do our best to fix them.
Airbnb's services rely on more than just raw data. They also depend on derived data.
But what is derived data?
It is information computed from massive offline datasets processed by tools like Spark or real-time event streams from systems like Kafka. This derived data is crucial for enabling personalized features, such as tailoring a user’s experience based on activity history and other similar features.
See the diagram below that shows the role of derived data in Airbnb’s overall service architecture.
However, accessing this data efficiently poses unique challenges.
The system supporting these services must be exceptionally reliable to ensure uninterrupted functionality.
It must offer high availability so data can be accessed anytime without delays, and it needs to handle scalability, supporting the ever-growing data demands of a platform as large as Airbnb.
Finally, low latency is critical since no one wants to wait while a system lags in fetching information.
This is where Mussel comes in.
Built to meet these stringent requirements, it’s a key-value store designed to ensure Airbnb’s services can retrieve the right data at the right time.
In this article, we’ll understand the architecture of Mussel and learn how Airbnb built this key-value store to manage petabytes of data.
Evolution of Derived Data Storage at Airbnb
Mussel wasn’t the first solution that Airbnb used to store derived data. Before the brand-new key-value store became a reality, there were other solutions implemented by the Airbnb engineering team.
Let’s go through the main stages of this evolution:
Stage 1: Unified Read-Only Key-Value Store
During the early stages of Airbnb's journey to handle derived data effectively, they faced several technical challenges. Existing tools like MySQL, HBase, and RocksDB couldn't meet the demanding requirements such as:
Managing petabytes of data
Allowing fast bulk uploads
Providing low-latency access for quick responses
Supporting multi-tenancy so multiple teams could use the system simultaneously
To address these needs, Airbnb created HFileService in 2015. It was a custom solution built using HFile, which is a building block for HBase and based on Google’s SSTable.
See the diagram below for the architecture of HFileService:
Here's how it worked:
Scalability Through Sharding and Replication:
Data was divided into smaller pieces, or "shards," based on primary keys. This approach spread the data across multiple servers, making the system scalable as data grew.
The number of shards was fixed. Each shard was replicated across multiple servers, ensuring high reliability. If one server failed, others could still serve the data.
Manual Partition Management with Zookeeper:
Zookeeper, a tool for managing distributed systems, was used to keep track of which shards were stored on which servers.
However, this mapping had to be updated manually, making it difficult to scale as data and usage increased.
Daily Batch Updates Using Hadoop:
Data updates were processed offline using Hadoop jobs that ran once daily. These jobs converted raw data into the HFile format, which was then uploaded to cloud storage (S3).
Servers downloaded their assigned shards from S3 and replaced outdated data locally.
While HFileService solved many problems, it had significant limitations:
It only supported read operations, meaning data couldn't be updated in real-time. If new data was added, users had to wait for the next day's batch process to access it.
The reliance on a daily processing cycle made the system less flexible and unsuitable for real-time or rapidly changing data needs.
Stage 2: Real-Time and Derived Data Store (Nebula)
In the second stage of evolution, Airbnb introduced Nebula, a system designed to bridge the gap between batch-processed data and the growing need for real-time data access.
See the diagram below to understand the architecture of Nebula.
Nebula brought several important enhancements to improve upon the limitations of its predecessor, HFileService.
Combining Batch and Real-Time Data: Nebula used HFileService to handle batch-updated, offline data. For real-time data (like live updates from users or systems), Nebula integrated DynamoDB, a fast, scalable NoSQL database. This dual approach ensured that Nebula could serve static historical data and dynamic, up-to-the-minute information.
Timestamp-Based Versioning: To maintain data consistency, Nebula assigned timestamps to each piece of data. When a query was made, the system merged real-time and offline data based on these timestamps. This ensured that users always received the most recent and accurate data.
Minimize Online Merge Operations: Nebula dynamically merged data from DynamoDB and HFileService for every query to provide latest information. However, merging data from two storage systems during a query added latency, especially for large datasets or high query volumes. To reduce the burden of online merge operations, Nebula introduced daily spark jobs. These jobs pre-merged real-time updates from DynamoDB with the batch snapshot from HFileService, producing a unified dataset.
Despite the advantages, Nebula also had some limitations such as:
High Maintenance Overhead: Nebula required managing two separate systems: DynamoDB for real-time data and HFileService for batch data. This dual-system approach added complexity, as both systems needed to be kept in sync and operated efficiently.
Inefficient Merging Process: The daily merging job using Spark became slow and resource-intensive as the data grew. For example, even if only 1–2% of the data had changed in DynamoDB, Nebula reprocessed and published the entire dataset from HFileService daily.
Scalability Challenges: As Airbnb's data grew, scaling Nebula to handle increasing traffic and larger datasets became cumbersome, particularly with the manual maintenance and heavy processing requirements.
Mussel Architecture
In 2018 the Airbnb engineering team built a new key-value store called Mussel.
The architecture of Mussel was designed to address the scalability and performance limitations of previous solutions.
See the diagram below that shows the architecture of Mussel:
Let’s look at each feature of Mussel’s architecture in more detail:
Partition Management with Apache Helix
Mussel increased the number of shards (data partitions) from 8 to 1024 to support Airbnb’s expanding data needs. These shards are smaller subsets of data distributed across multiple servers, ensuring that no single server is overwhelmed by too much data.
The data was partitioned into those shards by the hash of the primary keys. They used Apache Helix to automate the management of these shards. It determined which physical servers stored each shard and balanced the load dynamically.
This removed the need for manual intervention, making the system more efficient and scalable.
Leaderless Replication with Kafka
Mussel used Kafka as a write-ahead log for every write operation.
Kafka divided the log into 1024 partitions, aligning with the shard structure in Mussel so that each shard’s data was processed in order. This ensured that all updates were recorded and replicated consistently.
Mussel also followed a leaderless replication approach.
Unlike systems with a designated “leader” node for each shard, Mussel allowed any node holding a shard replica to handle read requests. Write operations, however, synchronized across nodes using Kafka logs to maintain consistency.
This design smoothed out spikes in write traffic and prioritized high availability for read-heavy workloads common at Airbnb. The data was eventually consistent, but it was acceptable for the derived data use cases.
Unified Storage Engine with HRegion
Mussel replaced DynamoDB, simplifying the architecture by extending HFileService to handle real-time and batch data in a unified system.
Instead of HFile, Mussel used HRegion, a component of HBase, as its key-value storage engine. This was because HRegion offered:
LSM Tree (Log-Structured Merge Tree) to organize data efficiently.
MemStore for temporary in-memory storage of writes.
BlockCache to speed up reads by caching frequently accessed data.
In HRegion, each client table was mapped to a column family. This grouped related data logically and helped Mussel support advanced queries such as:
Point queries to fetch specific records by primary key.
Range queries to retrieve data over a range of keys.
Time-range queries to access data within a timeframe.
Over time, HRegion created multiple small files from writes and deleted or expired data. To optimize performance, these files needed to be merged using a process called compaction.
Mussel divided its nodes into:
Online nodes: Handled read requests and limited compaction activity to ensure good performance.
Batch nodes: Focused on full-speed compaction.
Helix managed scheduled rotations between these node types, ensuring the system maintained high read availability and efficient compaction.
Bulk Load Support
They supported two types of bulk load pipelines from the data warehouse to Mussel via Airflow jobs:
Merge Type: Involves merging the data from the data warehouse and the data from the previous write with older timestamps in Mussel.
Replace Type: Involves importing the data from the data warehouse and deleting all data with previous timestamps.
Mussel used Spark to process data from Airbnb’s data warehouse, converting it into HFile format. These files were uploaded to S3 (cloud storage), where each Mussel storage node downloaded and loaded them into HRegion using the bulk loading API.
Instead of reloading the entire dataset daily, Mussel loaded only the incremental changes (delta data). This reduced the daily data load from 4TB to just 40–80GB, significantly improving efficiency and reducing operational costs.
Adoption and Performance of Mussel
Mussel has become a core component of Airbnb’s data infrastructure, supporting a wide range of services that rely on key-value storage. It serves as the backbone for applications requiring reliable, low-latency access to derived data.
Some performance metrics regarding Mussel are as follows:
Mussel manages approximately 130TB of data across 4,000 tables in its production environment.
With a >99.9% availability rate, Mussel ensures that its services experience minimal downtime, providing a consistent and reliable user experience.
Mussel handles an impressive read query rate of over 800,000 QPS, making it highly suitable for read-heavy workloads.
It also supports 35,000 write QPS, showcasing its capacity to process real-time updates alongside bulk data loads.
The system achieves an average P95 read latency of less than 8 milliseconds, meaning 95% of read operations are complete in under 8ms.
Conclusion
Mussel demonstrates the evolution of a robust key-value store, addressing critical challenges like scalability, low latency, and operational complexity.
Its impressive metrics and widespread adoption within Airbnb demonstrate how it has become a critical enabler for high-performance data-driven services.
Mussel serves Airbnb’s current use case quite well. However, the Airbnb engineering team is also committed to enhancing Mussel to support use cases such as read-after-write consistency, auto-scaling, and traffic-based repartitioning.
References:
SPONSOR US
Get your product in front of more than 1,000,000 tech professionals.
Our newsletter puts your products and services directly in front of an audience that matters - hundreds of thousands of engineering leaders and senior engineers - who have influence over significant tech decisions and big purchases.
Space Fills Up Fast - Reserve Today
Ad spots typically sell out about 4 weeks in advance. To ensure your ad reaches this influential audience, reserve your space now by emailing sponsorship@bytebytego.com.
Like
Comment
Restack
© 2025 ByteByteGo
548 Market Street PMB 72296, San Francisco, CA 94104
Unsubscribe
by "ByteByteGo" <bytebytego@substack.com> - 11:36 - 7 Jan 2025 -
Your Jaspersoft Trial
Hi MD Abul,
Thank you for downloading a 30-day trial of Jaspersoft commercial edition which contains everything you need to design and deliver any report, any way you want.
Jaspersoft can be installed and deployed in any environment because it is built on an open architecture. To get started, please see our Quick Start Guide and Installation Guide. If you run into any roadblocks or need assistance, let me know, and I can connect you with one of our Solution Engineers to get your trial up and running.To help you get the most from your trial, I would love to learn more about your particular use case. Is there a convenient time for us to meet this week or next week? Feel free to book a meeting with me via the link in my signature.Thank you,BrianBrian Farrell,Business Development Representative,Dublin, Ireland.JaspersoftClick here to unsubscribe
by "Brian Farrell" <brian.farrell1@cloud.com> - 10:19 - 7 Jan 2025
