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What McKinsey research suggests about trade shifts
On McKinsey Perspectives
Geopolitical geometry Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms
Welcome to the latest edition of Only McKinsey Perspectives. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.
—Alex and Axel
—Edited by Belinda Yu, editor, Atlanta
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by "Only McKinsey Perspectives" <publishing@email.mckinsey.com> - 01:47 - 15 Apr 2025 -
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by "Princi Kilickaya" <princikilickaya182@gmail.com> - 11:20 - 14 Apr 2025 -
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A leader’s guide to keeping customers happy and loyal
Leading Off
Know their needs Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms
Welcome to the latest edition of Leading Off. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.
—Alex and Axel
For businesses in all sectors, providing the best possible customer experience (CX) is a must. It’s also an increasingly complex challenge. CX strategies—which encompass everything a company does to deliver high-quality experiences, value, and growth to customers—are changing rapidly, as younger consumers exert more influence and technology reshapes the ways that both B2C and B2B organizations fulfill their customers’ needs. This week, we look at how leaders in various industries can help their organizations create an exceptional CX.
Consumers increasingly expect more convenience, cost transparency, and personalized engagement from businesses of all kinds. Healthcare offers one example. Many organizations in the healthcare industry have been slow to adapt to customers’ preferences, giving both providers and payers a substantial opportunity to deliver a better CX and improve business results by addressing consumers’ evolving expectations. According to McKinsey Partner Jenny Cordina and her coauthors, three McKinsey surveys of US consumers revealed low to medium satisfaction with many elements of their healthcare journeys. The authors recommend six steps for upgrading the healthcare CX, including more expedient options for care, more competitive pricing, and the use of digital tools in health management. “Leaders of healthcare organizations who invest in building strong consumer foundations will be well positioned to compete in a market that’s increasingly empowering consumers to own their healthcare journeys,” the authors say.
That’s how much faster revenue grew for companies with higher CX ratings compared with “CX laggards” between 2016 and 2021, according to McKinsey research on how organizations can better serve their existing customers. McKinsey’s Harald Fanderl, Oliver Ehrlich, Robert Schiff, and Victoria Bough also note that revenues of CX leaders rebounded more quickly from the COVID-19 pandemic than those of other organizations.
That’s McKinsey Senior Partners Alexander Sukharevsky and Emily Reasor and their coauthors on how retail companies can generate value from gen AI. One important tool is the AI-powered chatbot, which can recommend products, help customers learn more about certain items or companies, or manage a customer’s virtual shopping cart. “Since many consumers will use these chatbots before deciding to purchase a product rather than after, using chatbots allows retailers to engage with customers earlier in their shopping journey, which can help increase customers’ overall satisfaction,” the authors say.
Shortages of certain products during the COVID-19 pandemic gave rise to a phenomenon of weakened brand loyalty that continues to shape consumer activity. “A lot of these behaviors stuck: switching brands, switching channels, exploring alternatives,” Senior Partner Sajal Kohli says in an episode of The McKinsey Podcast on the state of consumer behavior. A McKinsey survey of 15,000 consumers revealed that more than one-third of shoppers in more developed markets had tried different brands over the previous three months, and some 40 percent had switched retailers to find better prices or discounts. “That is pretty unprecedented in terms of consumer choices,” Kohli notes. These changes suggest that companies will need to dig deeper to understand consumers’ desires and motivations. “It’s about investing in data and advanced capabilities to really understand consumers at an individual, small, or microsegment level,” Kohli says.
Advertising and marketing campaigns that deliver “surprise and delight”—from scrappy viral marketing campaigns to big-money Super Bowl commercials—are time-tested tools for wooing new customers. But the importance of delighting customers goes far beyond getting them to buy for the first time. Delight is critical to customer loyalty and business growth, according to McKinsey’s Ankit Bisht and Sangeeth Ram and their coauthors. Through surveys of 25,000 customers across industries, including tourism, insurance, and banking, they found that companies that prioritize customer delight outperform their competitors in both revenue growth and total shareholder returns. Their research also indicates that service excellence and product innovation are the biggest factors in keeping customers happy and coming back to the company. “By prioritizing customer delight and implementing smart, sustainable strategies, companies can unlock new frontiers of service and drive lasting returns without incurring prohibitive expenses,” the authors say.
Lead by satisfying your customers.
— Edited by Eric Quiñones, senior editor, New York
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by "McKinsey Leading Off" <publishing@email.mckinsey.com> - 04:17 - 14 Apr 2025 -
How are executives’ views on the economy changing?
On McKinsey Perspectives
Biggest risks to growth Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms
Welcome to the latest edition of Only McKinsey Perspectives. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.
—Alex and Axel
•
Mounting uncertainty. In the midst of numerous policy changes, uncertainty looms over views on the economy. In a recent McKinsey Global Survey from March, Senior Partner and McKinsey Global Institute Chair Sven Smit and coauthors found that respondents now view shifts in trade policy and geopolitical instability—which was long seen as the top risk to growth—as equally disruptive forces. In addition, respondents are much more likely now than they were in December to predict a decline in economic conditions, both worldwide and in their own countries.
—Edited by Belinda Yu, editor, Atlanta
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by "Only McKinsey Perspectives" <publishing@email.mckinsey.com> - 01:21 - 14 Apr 2025 -
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by "Dominique Floc'h" <dominiquefloch805@gmail.com> - 07:32 - 13 Apr 2025 -
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Date : 5 May 2025 (Mon) | 9am – 5pm By Daniel
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COURSE OVERVIEW:
BREAKTHROUGH THINKING provides the key skills that business and marketing professionals need to hone their creative and innovative thinking. It includes interactive teaching tools and exercises that will help participants strengthen their creativity and learn how to apply creative concepts and innovative strategies to their business environments.
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Creative thinking is not a talent; it's a skill that can be learned. It empowers people by adding strength to their natural abilities, which improves creativity and innovation, which leads to increased productivity and profit. Today, better quality and better service are essential, but they are not enough; exceeding expectation is the call of the day in a highly competitive market. Creativity and innovation are the only engines that will not only shield a business from competitive challenges but drive lasting global success.
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Introduction to the Program
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ABOUT THE FACILITATOR
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Daniel has more than 30 years experience in the corporate world, out of which 20 years has been spent on coaching and training: teaching Sales & Negotiation Skills, Management & Leadership skills - training Companies and individuals on Coaching & Mentoring Skills, Communication Skills, Neuro-Linguistic Programming (NLP) and Project Management skills. And in the process, continually coaching and motivating all his students, staffs and associates to learn, grow and expand their personal paradigms and horizons.
He also has extensive sales management, marketing and sales experience; from selling single course programs to education franchise businesses; as well as single pieces of equipment right-up to multi-million US dollar projects for more than 15 years. In his last major corporate appointment as Assistant General Manager of GEC (UK), Mahkota Technologies, where he was fully in-charge of both local and regional sales for his Division, he successfully managed over 15 different products and systems, with an annual turnover of RM60 million, for both the domestic and regional markets.
He is an engineer by profession and has completed his professional engineering degree, the Council of Engineering Institutions, UK., Part I & II within 2 years, one year short of the normal period of 3 years. As such he was awarded: Excellent Performance Award in the Professional degree. Positions held in the various multi-national corporate companies include from a young installation/service engineer to department manager & general manager of a leading MNC. Currently, he is a Certified Professional Trainer with the Malaysian Institute of Management (MIM) and Cambridge ICT. He is also a Certified Master NLP Trainer of the National Federation of Neuro-Linguistic Psychology, USA.
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Daniel recognizes the great potential within each individual participant and he believes in making a difference in their learning through his personalised, demonstrative, practical and dynamic approach to make training an enjoyable and valuable experience. His passion for training stems from his innate desire to empower all those individuals who are keen to seek knowledge, wisdom and self improvement; so that they can be the person they need to be to have what they want.
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by "pearl@otcmsb.com.my" <pearl@otcmsb.com.my> - 04:30 - 13 Apr 2025 -
Exploring Partnership Opportunities in CNC Machining
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by "Uyetake Wahlund" <uyetakewahlund@gmail.com> - 11:41 - 12 Apr 2025 -
Quotation and Specifications for Milk Thistle Extract from Xi’an Demeter Biotech Co., Ltd
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by "Emma Swift" <atcrussur@gmail.com> - 09:44 - 12 Apr 2025 -
Nanocrystalline cores for EMC common mode choke
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by "km12" <km12@kingmagcores.com> - 04:02 - 12 Apr 2025 -
The week in charts
The Week in Charts
Global M&A deals, senior housing, and more Share these insights
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by "McKinsey Week in Charts" <publishing@email.mckinsey.com> - 03:14 - 12 Apr 2025 -
EP158: How to Learn API Development
EP158: How to Learn API Development
Learning how to develop APIs is an important skill for modern-day developers.͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ Forwarded this email? Subscribe here for moreIntroducing Augment Agent: an AI Agent for pro software engineers (Sponsored)
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standing by to help.This week’s system design refresher:
How to Learn API Development?
Must-Know Network Protocol Dependencies
Top AI Coding Tools for Developers You Can Use in 2025
18 Key Design Patterns Every Developer Should Know
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How to Learn API Development?
Learning how to develop APIs is an important skill for modern-day developers. Here’s a mind map of what all you need to learn about API development:
API Fundamentals
What is an API, types of API (REST, SOAP, GraphQL, gRPC, etc.), and API vs SDK.API Request/Response
HTTP Methods, Response Codes, and Headers.Authentication and Security
Authentication mechanisms (JWT, OAuth 2, API Keys, Basic Auth) and security strategies.API Design and Development
RESTful API principles include stateless, resource-based URL, versioning, and pagination. Also, API documentation tools like OpenAPI, Postman, Swagger.API Testing
Tools for testing APIs such as Postman, cURL, SoapUI, and so on.API Deployment and Integration
Consuming APIs in different languages like JS, Python, and Java. Also, working with 3rd party APIs like the Google Maps API and the Stripe API. Learn about API Gateways like AWS, Kong, Apigee.
Over to you: What else will you add to the list for learning API development?
Must-Know Network Protocol Dependencies
Understanding network protocol dependencies is essential for cybersecurity and networking. Here’s a quick understanding of the same:
IPv4 and IPv6 are the foundation of all networking. ICMP and ICMPv6 handle diagnostics, while IPsec ensures secure communication.
TCP and UDP support various protocols. SCTP and DCCP serve specific cases.
Some TCP-based protocols are HTTP, SSH, BGP, RDP, IMAP, SMTP, POP, etc.
UDP-based protocols are DNS, DHCP, SIP, RTP, NTP, etc.
SSL/TLS encrypts HTTPS, IMAPS, and SMTPS.
LDAP and LDAPs are used for directory services over TCP and secured with SSL/TLS.
QUIC is a UDP-based replacement for TCP+TLS for faster, encrypted connections.
MCP or Model Context Protocol is an emerging standard for communicating with LLMs.
Over to you: Which other network protocol will you add to the list?
Top AI Coding Tools for Developers You Can Use in 2025
AI Code Assistants
GitHub Copilot: Code completion and automatic programming tool.
ChatGPT: Helps write and debug code with the latest models.
Claude: Recent and specialized coding knowledge to generate accurate and up-to-date code.
Amazon CodeWhisperer: AI Assistant in the IDEAI-Powered IDEs
Cursor: AI-powered IDE for Windows, macOS, and Linux.
Windsurf: AI-powered IDE that tackles complex tasks independently.
Replit: Create fully working apps to go live fast.Team Productivity
Cody: The enterprise AI code assistant for writing, fixing, and maintaining code.
Pieces: AI-enabled productivity tool to help developers manage code snippets.
Visual Copilot: Convert Figma designs into React, Vue, Svelte, Angular, or HTML code.Code Quality and Completion
Snyk: Real-time vulnerability scanning of human and AI-generated code.
Tabnine: A code completion tool to accelerate software development.
Over to you: Which other AI Coding Tool will you add to the list? What’s your favorite?
18 Key Design Patterns Every Developer Should Know
Patterns are reusable solutions to common design problems, resulting in a smoother, more efficient development process. They serve as blueprints for building better software structures. These are some of the most popular patterns:
Abstract Factory: Family Creator - Makes groups of related items.
Builder: Lego Master - Builds objects step by step, keeping creation and appearance
Prototype: Clone Maker - Creates copies of fully prepared examples.
Singleton: One and Only - A special class with just one instance.
Adapter: Universal Plug - Connects things with different interfaces.
Bridge: Function Connector - Links how an object works to what it does.
Composite: Tree Builder - Forms tree-like structures of simple and complex parts.
Decorator: Customizer - Adds features to objects without changing their core.
Facade: One-Stop-Shop - Represents a whole system with a single, simplified interface.
Flyweight: Space Saver - Shares small, reusable items efficiently.
Proxy: Stand-In Actor - Represents another object, controlling access or actions.
Chain of Responsibility: Request Relay - Passes a request through a chain of objects until handled.
Command: Task Wrapper - Turns a request into an object, ready for action.
Iterator: Collection Explorer - Accesses elements in a collection one by one.
Mediator: Communication Hub - Simplifies interactions between different classes.
Memento: Time Capsule - Captures and restores an object's state.
Observer: News Broadcaster - Notifies classes about changes in other objects.
Visitor: Skillful Guest - Adds new operations to a class without altering it.
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Last chance to join the “new & improved” OFA!
We start on Monday, and you can’t be late!Russell kicks off the new One Funnel Away Challenge MONDAY morning!! If you haven’t joined yet… This is your last chance.
I’d recommend you sign up now so you have a little time to orient yourself and prepare to hit the ground running on Day 1.
You’ll be drinking from a fire hose… So, get registered and prepped now!
Expert Or Ecom - Which OFA Track Is Right For You? (Starts Next Monday) >>
They’ve got 30 days of step-by-step coaching lined up…
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See you in OFA!Todd Dickerson
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Una vía de crecimiento para las empresas de movilidad
Además, oportunidades para proveedores de vivienda para personas mayores La industria de la movilidad ha entrado en una nueva era de innovación. Las start-ups y los fabricantes de equipos originales (OEM) tradicionales están invirtiendo en la digitalización y en las tendencias ACES: conducción autónoma, conectividad, electrificación y movilidad compartida. En nuestro artículo destacado, Kersten Heineke, Philipp Kampshoff y Timo Möller, de McKinsey, examinan seis medidas que pueden situar a las start-ups de movilidad en una sólida trayectoria de crecimiento. Otros temas destacados incluyen:
•
Cómo la industria automotriz europea puede recuperar su ventaja competitiva
•
Oportunidades a largo plazo para proveedores de vivienda para personas mayores
•
Temas clave que darán forma a la industria de artículos deportivos en 2025
•
El futuro de las operaciones en 2025: cómo las organizaciones pueden seguir siendo ágiles y prosperar a pesar de la incertidumbre en 2025 y más allá
La selección de nuestros editores
LOS DESTACADOS DE ESTE MES
Industria automotriz europea: Lo que necesita para recuperar competitividad
La industria automotriz europea ha sido una piedra angular de la economía de la región, pero las disrupciones han desafiado su liderazgo. ¿Cómo puede recuperar su ventaja competitiva?
Alinee a sus partes interesadasCómo la inversión privada puede mejorar las opciones de vivienda para personas mayores
El mundo necesita mejores soluciones residenciales para las personas mayores. Tres innovaciones pueden ser la clave para unos años verdaderamente dorados.
3 oportunidades a largo plazoArtículos deportivos 2025—El nuevo acto de equilibrio: Convertir la incertidumbre en oportunidad
Aunque la industria de artículos deportivos ha perseverado durante el último año, las previsiones de desaceleración del crecimiento están obligando a los ejecutivos a centrarse por igual en el crecimiento de los ingresos y en las mejoras de la productividad.
Explore el informe para conocer los temas claveIngredientes para el futuro: Llevar la revolución biotecnológica a la alimentación
Los ingredientes fermentados podrían transformar el panorama alimentario más rápido de lo que se pensaba. Sin embargo, se necesitan nuevos modelos de negocio para aprovechar la oportunidad de entre $100 y $150 mil millones de dólares que representan las proteínas novedosas fermentadas.
Acelere el cambioCómo pueden los bancos aumentar la productividad mediante la simplificación a escala
La productividad en el sector bancario se ha estancado. Estas son las herramientas y técnicas para lograr un cambio duradero.
Impulse el cambioImpulsar la productividad: Perspectivas operativas para 2025
A pesar de la incertidumbre geopolítica actual, el futuro de las operaciones en 2025 es prometedor. Las empresas que se apoyan en la tecnología, la colaboración interdisciplinaria y la curiosidad pueden impulsar la productividad.
Manténgase ágilEsperamos que disfrute de los artículos en español que seleccionamos este mes y lo invitamos a explorar también los siguientes artículos en inglés.
OUT NOW: The Broken Rung
Leaders and companies must do more to address structural gender inequalities in the workplace—but you don’t have to wait. The Broken Rung, a new book by McKinsey senior partners, Kweilin Ellingrud, Lareina Yee, and María del Mar Martínez, is your guide, right now, for moving up the corporate ladder and reaching your full potential at work.
McKinsey Explainers
Find direct answers to complex questions, backed by McKinsey’s expert insights.
Learn moreMcKinsey Themes
Browse our essential reading on the topics that matter.
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Read monthly obituaries from business and society that highlight the lasting legacies of executives and leaders from around the globe.
Explore the latest obituariesOnly McKinsey Perspectives
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Many new CEOs reshuffle their top teams, but surprisingly few make them more diverse. Can we do better? Read our 2018 classic “Closing the gender gap: A missed opportunity for new CEOs” to learn more.
RewindThe Weekend Read
— Edited by Joyce Yoo, editor, New York
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2024 New Collection Aluminum Window and Door -China Oneplus
Hello,Sir or Madam,
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You can contact me by WhatsApp at 86 13430211600. Or Email oneplusaluminum@outlook.com1、Are you interested in aluminum windows and doors? If so,you can send us the dimensions or drawings so that we can give you a competitive price.
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3、Could I add your Whatsapp number? It's easier to communicate that way.Or you can visit our website for more detailed information: Our
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Showroom: https://oneplusaluminum.en.made-in-china.com/It would be much appreciated if you could spend a few minutes to have a look at this email, attachments, and our website.
Oneplus has more than ten years of experience in exporting casement windows, doors, and Sunroom all over the world, and America/Europe/Australia is one of our main markets.
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Delivery Lead Time:30-35Days
Payment Term: EXW /FOB
Looking forward to your kind reply.Thank you!
-----------------------------------------
Best Regards!
Coco Chan
Sales ManagerMob& WhatsApp: +86 13430211600
Website: https://oneplusaluminum.en.made-in-china.com/
Foshan Oneplus Windows and Doors Co., Ltd.
Tel: +86-757 8562 8529 Fax: +86-757 2362 1068
No. 3, Xingye Road, Ganglian Industrial Zone, Lishui Town, Nanhai District, Foshan, Guangdong, China (Post Code 528000)
by "Yaque Lopezaguilar" <lopezaguilaryaque@gmail.com> - 04:02 - 12 Apr 2025 -
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by "Rosanna Suhaim" <suhaimrosanna@gmail.com> - 06:25 - 11 Apr 2025