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  • 2024 New Collection Aluminum Window and Door -China Oneplus

    Hello,Sir or Madam,

    Good day.
    This is Coco from Foshan Oneplus Windows and Doors Co., Ltd, which is a leading aluminum manufacturer in China providing super aluminum products such as windows & doors, Sunroom, handrails, and windows walls, etc.
    You can contact me by WhatsApp at 86 13430211600. Or Email oneplusaluminum@outlook.com 

    1、Are you interested in aluminum windows and doors? If so,you can send us the dimensions or drawings so that we can give you a competitive price. 
    2、Our products have NFRC and other certificates to meet energy efficiency requirements.
    3、Could I add your Whatsapp number? It's easier to communicate that way.

    Or you can visit our website for more detailed information: Our
    Website: www.onepluswindows.com
    Showroom: https://oneplusaluminum.en.made-in-china.com/

    It would be much appreciated if you could spend a few minutes to have a look at this email, attachments, and our website.

    Oneplus has more than ten years of experience in exporting casement windows, doors, and Sunroom all over the world, and America/Europe/Australia is one of our main markets.

    We focus on the door and window industry for professional high-end customized services.
    Our products for the USA and Australia markets comply with complete certificated procedures such as CE, and NFRC, and meet the highest national inspection standards.

    Oneplus owns its brand "KINTE ALUMINUM D&W"-Smart Window &Doors, You can visit our website link below for more detailed information and we wish to build up a business relationship with you.

    Delivery Lead Time:30-35Days

    Payment Term: EXW /FOB


    Looking forward to your kind reply.

    Thank you!
    -----------------------------------------
    Best Regards!
    Coco Chan
    Sales Manager

    Mob& WhatsApp: +86 13430211600

    Website: https://oneplusaluminum.en.made-in-china.com/

    Foshan Oneplus Windows and Doors Co., Ltd.
    Tel: +86-757 8562 8529 Fax: +86-757 2362 1068
    No. 3, Xingye Road, Ganglian Industrial Zone, Lishui Town, Nanhai District, Foshan, Guangdong, China (Post Code 528000)


    by "Yaque Lopezaguilar" <lopezaguilaryaque@gmail.com> - 04:02 - 12 Apr 2025
  • Providing high-quality waterproof and breathable membranes to meet packaging and electronic needs

    Dear info,

     

    Hello! Our company focuses on the production and development of waterproof and breathable membranes, which are widely used in packaging, electronic equipment, medical devices and the automotive industry. Our products have excellent waterproof performance while maintaining breathability, effectively extending the service life of the product and improving user experience.

     

    We promise that all waterproof and breathable membranes are strictly quality controlled and meet industry standards. If your company has relevant needs or is interested in further product information, please feel free to contact us. We look forward to providing you with the best solution.

     

    Looking forward to working with you!

     

     

    Sincerely,
    Alex
    whatapp:15851072826 
    Company website: www.zzpip.com

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    by "Rosanna Suhaim" <suhaimrosanna@gmail.com> - 06:25 - 11 Apr 2025
  • Button certification, quality-assured ceramic product supplier

    Hello info,


    Good day!


    The purpose of sending you an email is to draw your attention to our company. We are a ceramic manufacturer from China, Linyi Guangfa Porcelain Co., Ltd. Our company has been supplying domestic and foreign trade companies since its establishment.

     

    Now we think that the advantages of taking foreign orders independently are:

     1. The delivery time is guaranteed, and we will give priority to producing our own orders.

     2. Our factory has obtained Walmart, BSCI, SEDEX certification.

     3. Quality assurance: We can provide you with the best quality to optimize your company's reputation and increase your company's sales.


    Your response is very important to us, so please don't ignore us. I browsed your website and found that we can offer you an 18 piece dinner set at the best price and quality. Attached is our quotation, which is very competitive.

     

    We look forward to your valuable suggestions and feedback.

    Thanks and beste regards

     Linyi Guangfa Porcelain Co., Ltd

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    by "Bxjisie bb Bxjxjhc" <3749781@gmail.com> - 03:06 - 11 Apr 2025
  • RE: 2025 World Procurement Congress

    Hi - How are you?

     

    Did you happen to review my previous email?

     

    Please pick the number that describes your response:

     

    1.   Interested to see number of counts and pricing details

    2.   Leave out

     

    Regards,

    Raquel Murillo

     

     

    From: Raquel Murillo
    Sent: 10 April 2025
    To: info@learn.odoo.com
    Subject: 2025 World Procurement Congress
    Importance: High
    Sensitivity: Personal

     

    Dear Exhibitors & Sponsors,

     

    World Procurement Congress 2025, Pre-registered Attendee list is now available to facilitate your pre-event marketing activities.

     

    Kindly pick your response from the below option 1 / 2:

     

    1.   Yes, Interested - Send me pricing & other data information.

    2.   OPT-OUT

     

    Regards,

    Raquel Murillo

    Manager, Event Communication & Planning

    World Procurement Congress


    by "Raquel Murillo" <raquel_murillo@mapyourshowz.com> - 06:26 - 11 Apr 2025
  • How companies are using gen AI to strengthen sales

    On McKinsey Perspectives

    7 use cases ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
    McKinsey & Company
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    Only McKinsey Perspectives

    Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms

    Welcome to the latest edition of Only McKinsey Perspectives. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.

    —Alex and Axel

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    by "Only McKinsey Perspectives" <publishing@email.mckinsey.com> - 01:06 - 11 Apr 2025
  • MASTERING THE ART OF CUSTOMER CONFLICT: TURNING CHALLENGES INTO OPPORTUNITIES (9 & 10 JULY 2025)

    Please call 012-588 2728

     email to pearl-otc@outlook.com

     

    HYBRID PUBLIC PROGRAM

    MASTERING THE ART OF CUSTOMER CONFLICT:

    TURNING CHALLENGES INTO OPPORTUNITIES

    (** Choose either Zoom OR Physical Session)

    Remote Online Training (Via Zoom)  &

    Wyndham Grand  Bangsar Kuala Lumpur Hotel (Physical)

      (SBL Khas / HRD Corp Claimable Course)

    Date : 9 July 2025 (Wed) |  9am – 5pm            By Angeline

     10 July 2025 (Thu)  |  9am – 5pm           .        .

     

     

    OVERVIEW

    This 2-days training on "How to Handle Difficult Customers" is designed to equip participants with the skills to effectively manage challenging customer interactions, whether via phone or face-to-face, with external customers like dealers or end users. Day 1 focuses on understanding customer behavior, mastering communication techniques, de-escalating tense situations, and implementing a structured complaint management process. Participants will also learn how to handle complaints over the phone with professionalism and empathy. Day 2 builds on these foundations by introducing advanced conflict resolution skills, strategies for managing difficult in-person scenarios, stress management techniques, and approaches to turn complaints into opportunities for business improvement. Through role-playing, case studies, and practical exercises, participants will develop the confidence and resilience needed to handle even the most difficult customer interactions successfully.

     

    LEARNING OUTCOMES

     

    ·       Identify and Categorize Difficult Customer Behaviors

    Participants will be able to recognize different types of difficult customers (angry, passive, demanding, etc.) and understand the common triggers for their dissatisfaction.

     

    ·       Develop Effective Communication Skills

    Participants will learn techniques for active listening, using positive language, and maintaining a professional tone during challenging interactions.

     

    ·       Apply De-escalation Techniques

    Participants will practice strategies to calm angry customers, reduce tension, and build rapport to create a more cooperative atmosphere.

     

    ·       Follow a Structured Complaint Management Process

    Participants will be able to efficiently gather information, ask probing questions, and document complaints accurately to facilitate timely resolution.

     

    ·       Demonstrate Proficiency in Handling Verbal Complaints

    Participants will master the skills needed to manage phone and face-to-face complaints professionally, even in emotionally charged situations.

     

    ·       Employ Advanced Conflict Resolution and Problem-Solving Skills

    Participants will learn how to identify the root causes of complaints, offer suitable alternatives, and resolve complex issues effectively.

     

    ·       Build Emotional Resilience and Stress Management Skills

    Participants will gain tools to handle the stress associated with dealing with difficult customers and learn how to maintain a positive mindset.

     

    ·       Turn Customer Complaints into Opportunities for Improvement

    Participants will be able to use customer feedback to identify areas for improvement, enhance customer satisfaction, and strengthen relationships with customers.

     

    METHODOLOGY

    ·       Quizzes. For long, complicated training, stop periodically to administer brief quizzes on information presented to that point. Begin sessions with a prequiz and let participants know there will also be a follow-up quiz. Trainees will stay engaged in order to improve their prequiz scores on the final quiz. Further this will motivate participants by offering awards to the highest scorers or the most improved scores.

     

    ·       Small group discussions. Break the participants down into small groups and give them case studies or work situations to discuss or solve. This is a good way for knowledgeable veteran employees to pass on their experience to newer employees.

     

    ·       Case studies. Adults tend to bring a problem-oriented way of thinking to workplace training. Case studies are an excellent way to capitalize on this type of adult learning. By analyzing real job-related situations, employees can learn how to handle similar situations. They can also see how various elements of a job work together to create problems as well as solutions.

     

    ·       Active summaries. Create small groups and have them choose a leader. Ask them to summarize the lecture’s major points and have each team leader present the summaries to the class. Read aloud a prewritten summary and compare this with participants’ impressions.

     

    ·       Q & A sessions. Informal question-and-answer sessions are most effective with small groups and for updating skills rather than teaching new skills. For example, some changes in departmental procedure might easily be handled by a short explanation by the supervisor, followed by a question-and-answer period and a discussion period.

     

    ·       Question cards. During the lecture, ask participants to write questions on the subject matter. Collect them and conduct a quiz/review session.

     

    ·       Role-playing. By assuming roles and acting out situations that might occur in the workplace, employees learn how to handle various situations before they face them on the job. Role-playing is an excellent training technique for many interpersonal skills, such as customer service, interviewing, and supervising.

     

    ·       Participant control. Create a subject menu of what will be covered. Ask participants to review it and pick items they want to know more about. Call on a participant to identify his or her choice. Cover that topic and move on to the next participant.

     

    ·       Demonstrations.  Demonstrate the steps being taught or the processes being adopted.

     

    ·       Other activities.

    o   Create a personal action plan

    o   Paraphrase important or complex points in the lecture

     

    DURATION

    2 Days (9.00am – 5.00pm)

     

    OUTLINE OF WORKSHOP 

    Day 1: 9.00am - 5.00pm

     

    Module 1: Understanding the Difficult Customer

    ·       Identifying different types of difficult customers (angry, passive, demanding, etc.)

    ·       Common triggers that cause customer dissatisfaction

    ·       The importance of emotional intelligence in customer interactions

     

    Module 2: Effective Communication Techniques

    ·       Active listening skills: How to truly hear the customer

    ·       Tone of voice and language: Using positive and neutral phrases

    ·       Avoiding defensive or confrontational responses

     

    Module 3: De-escalating Emotional Situations

    ·       Techniques to calm down an angry customer

    ·       Building rapport to reduce tension

    ·       Apologizing effectively without admitting fault (when applicable)

     

    Module 4: Complaint Management Process

    ·         Gathering information from customers efficiently

    ·         Asking the right probing questions to understand the issue

    ·         Documenting complaints accurately for resolution tracking

     

    Module 5: Resolving Complaints Over the Phone

    ·       Structuring a phone conversation for complaint resolution

    o   Greeting, listening, offering solutions, and closing

    ·       Handling verbal abuse or inappropriate language professionally

    ·       Following up with customers to ensure satisfaction 

     

    Day 2: 9.00am - 5.00pm

     

    Module 1: Advanced Conflict Resolution Skills

    ·         Identifying the root cause of recurring complaints

    ·         Problem-solving techniques for resolving complex issues

    ·         How to offer alternatives without frustrating the customer

     

    Module 2: Managing Difficult Situations in Person

    ·         Reading non-verbal cues during face-to-face interactions

    ·         Using empathy and acknowledgment to ease complaints

    ·         Handling public complaints or group situations diplomatically

     

    Module 3: Building Resilience in Challenging Scenarios

    ·         Stress management for customer-facing roles

    ·         Turning negative interactions into learning opportunities

    ·         Recognizing when to involve a supervisor or escalate the issue

     

    Module 4: Turning Complaints into Opportunities

    ·         Using feedback from complaints to improve products/services

    ·         Training customers to use products/services effectively

    ·         Creating positive customer experiences post-resolution

     

     

    ** Certificate of attendance will be awarded for those who completed the course

     

    ABOUT THE FACILITATOR

    DR. ANGELINE

    PHD in Behavioural Economics | NUS

    Bachelor of Software Engineering (Hons), University of Staffordshire

    Certified Ethical Hacker (CEH)

    Computer Hacking Forensic Investigator (CHFI)

    HRD Corp certified

     

    Dr. Angeline is a highly respected international speaker, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale sharing her fresh sales strategies, she helps salespeople to speed up new customer acquisition and win bigger contracts. Her clients include numerous GLC and MNC firms. She is also a founder and managing partner of four businesses in multiple industries.

     

    Throughout her career, Angeline has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. Her greatest strength is in getting others to build consensus around what must change, and identify the resources within themselves that will drive positive results through sales strategies, Angeline is a trust builder who focuses on leading transformational conversations, those that create and sustain relationships of value. She is a natural mentor who brings the business acumen, situational knowledge, and experience to each engagement, and lays a solid foundation for future growth. 

     

    Thought Leader

    As a business-to-business sales expert, Angeline’s ideas and insights are ubiquitous in multiple forums, conferences, training and consultancy both on and offline.

    Widely read. Angeline’s newsletters are read by 100,000+ sellers worldwide.  

     

    (SBL Khas / HRD Corp Claimable Course)

    TRAINING FEE

    14 hours Remote Online Training (Via Zoom)

    RM 1,296.00/pax     (excluded 8% SST)

    2 days Face-to-Face Training (Physical Training at Hotel)

    RM 1,900.00/pax     (excluded 8% SST)

    Group Registration: Register 3 participants from the same organization, the 4th participant is FREE.
    (Buy 3 Get 1 Free) if
    Register before 30 Jun 2025. Please act fast to grab your favourite training program!

      

    We hope you find it informative and interesting and we look forward to seeing you soon.

    Please act fast to grab your favorite training program! Please call 012-588 2728

    or email to pearl-otc@outlook.com

     

    Do forward this email to all your friends and colleagues who might be interested to attend these programs

     

    If you would like to unsubscribe from our email list at any time, please simply reply to the e-mail and type Unsubscribe in the subject area.

    We will remove your name from the list and you will not receive any additional e-mail

     

    Thanks

    Regards

    Pearl


    by "pearl@otcmsb.com.my" <pearl@otcmsb.com.my> - 07:43 - 10 Apr 2025
  • Street Light and Solar System Products from Autex

    Hi info,

    I’m very glad to write to you! This is fliy from Autex. From the internet, we know that your company has business in street light and solar system. We’re a manufactuer of the two lines in China 

    We have been in this field for many years with rich experience in international projects and export, good quality abd professional R&D team. 

    If you are interested in our products, please kindly return this email. If you need the price to compare with your partners.
    Always here to assist you.

    Yours sincerely


    by "fliy" <fliy@autexsolartechltd.com> - 04:50 - 10 Apr 2025
  • They turned OFA on its head! You gotta see this!
    And Russell made a small bet with Trey…

    Hoping you got my email on Tuesday… Something BIG is coming!

     

    Russell is serious about this because apparently he and Trey have a friendly little competition (...and possibly wager) going on with this OFA! 

     

    They want to see who’s team can earn the most $$$ in 30 days! Haha!!  

     

    So, who’s team will you be on? 

     

    Expert Or Ecom - Which OFA Track Is Right For You? (Starts Next Monday) >>

     

    Maybe it’s because he burned OFA down and built it again from the ground up… 

     

    Or maybe it’s their friendly little competition… 

     

    But I’ve never seen him dialed in like this to help Funnel Hackers… 

     

    They completely revamped the One Funnel Away Challenge, and Russell and Trey are going all in for the students that pick “their” path!  

     

    What that means is… You’re not only getting incredible content, strategies, and funnels… You’re going to get the absolute best training and coaching possible with this “new” OFA format! 

     

    Russell is kicking it off Monday!  Yea… That’s just a few days away! 

     

    If you haven’t signed up yet, do yourself a favor and SIGN UP NOW!

     

    (And don’t forget… It’s 100% FREE this time!)

     

    Expert Or Ecom - Which OFA Track Is Right For You? (Starts Next Monday) >>

    With this new OFA that Russell created… The possibilities are limitless for you! 

     

    Imagine where you could be 30 days from now if you really buckle down on this and try. 

     

    Be honest… A lot of us “say” we’re trying… But have you really been trying?  What would happen if you really, truly TRIED for 30 days?? 

     

    Like… went 110% for 30 days… What would happen? 

     

    Now’s your chance! 

     

    Expert Or Ecom - Which OFA Track Is Right For You? (Starts Next Monday) >>

     

    Hope to see you there!

     

    Todd Dickerson

    © Etison LLC 

     

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    by "Todd Dickerson" <noreply@clickfunnelsnotifications.com> - 01:58 - 10 Apr 2025
  • OOP Design Patterns and Anti-Patterns: What Works and What Fails

    OOP Design Patterns and Anti-Patterns: What Works and What Fails

    Writing clean, maintainable, and scalable code sounds easy as a requirement, but is a constant challenge when developing real-world applications.
    ͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­
    Forwarded this email? Subscribe here for more

    Writing clean, maintainable, and scalable code sounds easy as a requirement, but is a constant challenge when developing real-world applications. 

    As projects grow, the task becomes more complex. One way to simplify it is by identifying recurring design problems, which can be solved using appropriate design patterns.

    Design patterns are proven, reusable solutions to common software design problems. They provide best practices and structured approaches for solving recurring challenges. These patterns are not concrete implementations but templates or guidelines that can be adapted to specific use cases.

    But what makes design patterns important? Here are a few basic reasons:

    • Patterns often encourage modular and reusable code.

    • Well-structured designs make the codebase easier to understand, modify, and extend.

    • Patterns allow new features to be added without major rewrites.

    • Design patterns provide a common vocabulary for discussing software architecture, improving collaboration among developers.

    However, anti-patterns also exist. They are often bad practices that lead to unmaintainable, inefficient, and overly complex code.

    From a developer’s perspective, understanding both design patterns and anti-patterns is essential for writing high-quality software. Knowing design patterns helps developers apply the right solutions to common problems while recognizing anti-patterns allows them to avoid common mistakes that lead to bad architecture.

    In this article, we’ll first look at the most popular OOP Design Patterns. Then, we will also investigate the common anti-patterns that should be avoided.

    Popular OOP Design Patterns...

    Continue reading this post for free in the Substack app

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    by "ByteByteGo" <bytebytego@substack.com> - 11:36 - 10 Apr 2025
  • 2025 World Procurement Congress

    Dear Exhibitors & Sponsors,

     

    World Procurement Congress 2025, Pre-registered Attendee list is now available to facilitate your pre-event marketing activities.

     

    Kindly pick your response from the below option 1 / 2:

     

    1.   Yes, Interested - Send me pricing & other data information.

    2.   OPT-OUT

     

    Regards,

    Raquel Murillo

    Manager, Event Communication & Planning

    World Procurement Congress

     


    by "raquel murillo" <raquel.murillo@optimaglobsol.com> - 07:46 - 10 Apr 2025
  • How women can succeed at work

    On McKinsey Perspectives

    3 smart career moves ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
    McKinsey & Company
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    Only McKinsey Perspectives

    Brought to you by Alex Panas, global leader of industries, & Axel Karlsson, global leader of functional practices and growth platforms

    Welcome to the latest edition of Only McKinsey Perspectives. We hope you find our insights useful. Let us know what you think at Alex_Panas@McKinsey.com and Axel_Karlsson@McKinsey.com.

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  • Where the economic action will be

    Re:think

    The growth industries of tomorrow  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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    ON THE ARENAS OF COMPETITION

    How to identify the growth industries of tomorrow


    Chris Bradley


    In 2005, the top ten global companies averaged about $250 billion in market cap. They belonged to a very traditional, very old set of industries, such as oil and gas, pharmaceuticals, retailing, and banking. There was just one software company on the list: Microsoft. Today, nine of these companies are no longer on the top ten list, and the companies that replaced them are from a very different set of industries. By 2023, these firms were eight times bigger than those they replaced. Looking back, it seems that something almost magical was happening.

    Research by the McKinsey Global Institute shows that these new top industries sprang from a remarkably small number of crucibles, which we call “arenas of competition.” Arenas are where the action is in the business world. Two main characteristics define them: They account for an outsize share of economic growth, and market shares of companies within them change to an outsize degree—a metric we call “dynamism.” 

    Using these two main criteria, we first identified 12 arenas of today, which arose between 2005 and 2020. They include industries such as consumer internet, software, semiconductors, and video and audio entertainment. These industries became epicenters of growth, largely driven by digital and silicon innovations that spurred enormous new technology races.

    In that 15-year period, arenas grew their revenues at a CAGR of 10 percent, two and a half times faster than nonarenas, which grew at just 4 percent. In addition, the market caps of today’s arenas grew at a 16 percent CAGR, almost three times faster than nonarenas. Arenas also tripled their global GDP share to 9 percent, from 3 percent, in that period. They generated just 9 percent of our sample’s economic profit in 2005, but by 2019, they accounted for 49 percent.  

    So the differences between arenas and nonarenas are dramatic. To borrow an analogy from Harry Potter, arenas are like wizards, while normal industries are like muggles. Arenas, like wizards, operate with slightly different rules than muggles and make their own magic.

    Arenas improve their capabilities by escalating investment in R&D. So if I check the six Big Tech companies today, they are spending over $400 billion a year on capital expenditures and R&D. To put that in context, the Apollo space program, in today’s dollars, was about $190 billion.

    “The 12 arenas of today tripled their share of GDP growth to 9 percent, from 3 percent.”

    In arenas, greater spending on R&D also drives industry shakeouts and hyperscaled global structures. Arenas also earn far greater profits than other industries do, spawn a disproportionate number of global giants, and offer unusually strong opportunities for new entrants to become powerhouses.

    This is where the wizardry comes in. Technology breakthroughs make possible what we call an “arena-creation potion,” which enables the escalatory mode of competition that characterizes arenas. The potion has three ingredients: a reset of the technology platform, a huge incentive to escalate investments that improve quality and often have increasing returns to scale, and the presence of a large, addressable market. The magic happens when you get these three ingredients right, leading to escalatory competition among companies that make large investments to gain both market share and higher product quality.
     
    We used the three elements of the potion to try to peer into the future and spot arenas that could plausibly emerge between now and 2040. We identified 18, which could account for one-third of all economic growth going forward. They include AI, space, obesity drugs, and nuclear fission, to name a few.

    Together, they could yield $29 trillion to $48 trillion in revenues and $2 trillion to $6 trillion in profits by 2040. Furthermore, in terms of impact on the economy, we estimate that they could grow from about 4 percent of GDP in 2022 to 10 to 16 percent by 2040. This translates to an 18 to 34 percent share of total GDP growth.

    A key takeaway for business leaders and investors is that you’re either competing with an arena, attacked by an arena, or in an arena. Even though arenas are a small part of the economy, they drive so much of its growth and dynamism that their reach is felt everywhere. Amazon, for example, touches cloud, AI, and video—but also advertising and logistics.
     
    It’s also important to bear in mind what we call the “shuffle rate,” or the churn of market share within an arena. Back in 2005, one-third of the market cap we have today consisted of tiny competitors or companies that didn’t yet exist. So arenas are places where new competitors will emerge and new players will step in. It’s like winning a gold medal. In these arenas, winning a gold medal really, really, really matters—but it’s not a gold medal for life. The Olympics come around every four years, and companies have to keep earning that gold medal. It’s that incessant competition that drives the rate of innovation.

    Share Chris Bradley’s insights

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    ABOUT THIS AUTHOR

    Chris Bradley is a director of the McKinsey Global Institute and a senior partner in McKinsey’s Sydney office.

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    by "McKinsey Quarterly" <publishing@email.mckinsey.com> - 01:06 - 9 Apr 2025
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