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  • 41% increase in turnover?

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    I wanted to check you received my email regarding our custom CRM systems? It's worth noting that businesses switching to a custom CRM system witnessed an average revenue increase of 41% within the initial two years, as per the UK Customer Experience Excellence Analysis.

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    Subject: Bespoke Vs Off the Shelf CRM Solutions
    To: info@learn.odoo.com


    Hi there

    With over a decade of experience working with businesses like Your Telecoms Consultant, we focus on designing Customer Relationship Management (CRM) systems, tailored to the unique needs of each company.

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  • Millions of Requests Per Hour: SoundCloud’s Microservices Evolution

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    Disclaimer: The details in this post have been derived from the SoundCloud Engineering Blog. All credit for the technical details goes to the SoundCloud engineering team. The links to the original articles are present in the references section at the end of the post. We’ve attempted to analyze the details and provide our input about them. If you find any inaccuracies or omissions, please leave a comment, and we will do our best to fix them.

    Just like in real life, BFFs can also be life savers when it comes to software projects. 

    SoundCloud found this to be the case when they wanted to evolve their service architecture to handle millions of requests per hour.

    In case you’re not aware, SoundCloud is an online website to stream and listen to free music. They have over 320 million music tracks with the world’s largest online community of artists, bands, DJs, and audio creators.

    Initially, SoundCloud’s web application followed what they called the “eat-your-own-dog-food” approach. A single monolithic API served the requirements for official applications and third-party integrations.

    Naturally, when SoundCloud grew, this approach wasn’t sufficient for their scalability needs operationally or organizationally, resulting in a migration from the monolith-based architecture to microservices.

    However, this was easier said than done. With the creation of new microservices, the clients that relied on the monolith had to call multiple services to get the data they needed. This made development more difficult for the clients, which included third-party applications relying on SoundCloud.

    Since this wasn’t a tenable situation, SoundCloud had to create a way to make things easy for the client applications, while retaining the microservices architecture under the hood. In this post, we will learn how they achieved these goals with BFFs, Value-Added Services, and Domain Gateways.

    BFFs at SoundCloud

    The term BFF stands for Backends-for-Frontends. In simpler terms, think of a BFF as a dedicated API gateway for each device or interface type interacting with your application.

    The diagram below shows a high-level view of BFF.

    The SoundCloud engineering team operates dozens of BFFs, each serving a specific type of client. For example, a BFF named Mobile API serves Android and iOS clients. Next, there is a Web API BFF that handles the web front end and the widgets. Also, there are dedicated BFFs for public and partner APIs.

    All external traffic coming into SoundCloud passes through one of the BFFs. Also, these BFFs handle multiple functionalities such as:

    • Rate Limiting

    • Authentication

    • Header Sanitization

    • Cache-Control

    To facilitate the sharing of common logic across all the BFFs, all of them make use of an internal library that provides edge capabilities. Any changes to this library are rolled out automatically within hours.

    SoundCloud follows the inner source model development philosophy for these BFFs. 

    According to this philosophy, individual teams can contribute to the BFF code base, and a core team reviews every change based on the principles discussed in the Collective. This Collective, organized by a Platform Lead, meets regularly to discuss issues and share knowledge.


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    Advantages of BFF

    BFFs provide multiple advantages. Let us look at a few major ones.

    1 - Autonomy

    Autonomy is perhaps the biggest value addition in using a BFF.

    Separate APIs per client type means that we can optimize the API for whatever is most convenient for a particular client type.

    For example, in the case of SoundCloud, the mobile clients preferred larger responses with a higher number of embedded entities as a way to minimize the number of requests. In contrast, the web front end prefers fine-grained responses.

    BFFs take care of these varying demands for each client type.

    2 - Resilience and Lower Risk

    BFFs also reduce the overall risk of the application going down.

    While a bad deployment might bring down an entire BFF in an availability zone, it doesn’t bring down the entire platform, which was a possibility with the monolithic API approach.

    See the diagram below that represents a scenario where the mobile BFF going down does not mean the Web BFF is also down.

    3 - High Development Speed

    Autonomy and resilience work together to improve confidence, resulting in a higher development speed for new features.

    At SoundCloud, the main BFFs are deployed multiple times a day due to contributions from all over the engineering division.

    Disadvantages

    All decisions in software development come with a set of trade-offs. The same is the case with using BFFs. 

    1 - Complexity

    When the microservices powering the BFFs are very small, performing only CRUD operations with no business logic, the feature integration ends up in the BFF layer. In other words, the entire business logic goes into the BFF layer.

    Moreover, there is a prevalent idea that the BFF is just an extension of the client and should be treated as the backend side of the client. 

    While the sentiment is justified due to the naming, it results in developers pushing complex client-side logic to BFF. For example, pushing functionalities like pagination to the server.

    2 - Duplication of Code

    While centralized API gateways also have a problem when business logic ends up getting migrated to the gateway, BFFs also suffer from duplication.

    Business logic is duplicated across multiple BFFs. Over time, this duplication can diverge, resulting in inconsistent implementations that drift apart as more development happens.

    For example, SoundCloud saw this issue with the authorization logic getting duplicated across multiple BFFs. This was because the authorization logic needed data from both Track and Playlist entities handled by different microservices and therefore, the integration logic had to be moved into the BFFs.

    See the diagram below:

    3 - Proliferation of BFFs

    Even too many BFFs can be a bad thing. 

    While BFFs provide autonomy, they also introduce operational overhead. If the team starts to create BFFs for every minor use case, suddenly there is a lot of maintenance overhead.

    Moreover, full autonomy is an illusion. BFFs are an intersection of two worlds and a strong collaboration is still needed between the frontend and backend engineers to build the right BFFs.

    Value-Added Services

    At SoundCloud, the BFF implementations became problematic over time due to multiple reasons:

    • Increased complexity

    • Increased duplicate of code

    • Divergent authorization and business logic across BFFs

    This divergence was especially dangerous because the maintenance and synchronicity of the authorization logic are critical for a secure system.

    These challenges led to modifications in the overall architecture of SoundCloud’s backend. 

    See the diagram below for a high-level view of SoundCloud’s service architecture:

    There were three major parts to this architecture:

    • Edge Services: Provides API gateway capabilities. This is essentially the place where the BFFs live.

    • Value-Added Services: Services in this layer consume data from other services and process them in some way to build better experiences for the user. More on them in a bit.

    • Foundational Services: These are the low-level microservices that act as the building blocks of the application.

    Responsibility of VAS

    The Value-Added Services or VAS, built on the concepts of Domain-Driven Design (DDD) form the centrepoint of this new architecture. Specifically, DDD has four major concepts that are as follows:

    • Domain: A user or business concern that forms a boundary around service integrations.

    • Entity: An object that has an independent identifier and lifecycle.

    • Value Objects: Metadata related to a given entity

    • Aggregates: Collection of one or more related entities.

    In the context of SoundCloud, the Value-Added Services sit between the BFFs and downstream foundational services, and synthesize the aggregates for the BFF. Their main responsibility is to serve core aggregates like Track and Playlist. Also, the VAS handled all context-specific logic related to track visibility and authorization rules.

    For example, the Track VAS filters out all geo-blocked tracks in certain territories.

    See the diagram below for reference:

    With this approach, BFFs no longer made calls to the individual microservices. The main advantage of this was that all the shared code now lived in a singular codebase and there was no need to duplicate calls to foundational services in multiple BFFs.

    VAS Migration Process

    To migrate the logic from the BFFs to VAS, the SoundCloud engineering team employed a 3-step process. 

    For example, here’s how this process was used to create a dedicated VAS for handling Playlists:

    • First, logic was extracted from the BFFs to create a new Playlist VAS. This required analysis, investigation, and documentation.

    • Second, automatic tests were written to ensure that centralized logic matched the refactored services. Integration tests were added to verify the response format.

    • Lastly, around 50 playlist endpoints in the BFFs were migrated to use the Playlist VAS. Responses from both were carefully compared to ensure a healthy migration.

    Challenges of VAS

    Despite their great utility, VAS also posed a couple of challenges:

    • VAS suffered from a big fan out of calls to multiple services. With more features, the aggregates grew and so did the number of network calls to the foundational services, resulting in a big challenge around the size of the fanout.

    • BFFs often have different needs based on their application. For example, one track feature might only be needed on mobile, which makes it pointless to fetch the entire track aggregate from the Web API where that feature may not be needed.

    There was a need for centralized VAS endpoints to serve customized aggregates based on the specific needs of the BFF.

    This was supported by the partial response feature in which API consumers can specify which part of the response they will consume using a FieldMask in the request.

    Domain Gateways

    The major recent evolution in SoundCloud’s service architecture came with the introduction of Domain Gateways. 

    This was needed because SoundCloud not only provides a consumer application to a music catalog but also provides tools for creators to upload and distribute their music.

    In other words, Consumer and Creator are different domains and are owned by different teams. Implementing the concerns of both domains in a single VAS worked well for a time, but eventually created a large amount of coupling and complexity, resulting in decreased development speed.

    To mitigate this, the SoundCloud engineering team introduced the concept of a Domain Gateway.

    At its core, Domain Gateway is an implementation of a VAS to a specific business domain. See the diagram below to get a better idea:

    In this approach, the SoundCloud engineering team identified the different business domains that need to use a given entity or aggregate and created a Domain Gateway for each domain. Each gateway can then be maintained by different teams and represent different views on a given entity while relying on the same foundational microservices.

    You can also think of the Domain Gateway as a facade that provides stability and acts as an anti-corruption layer. 

    It trades off a certain level of duplication in exchange for autonomy and increased scalability. However, it’s suitable when different domains have significantly different access patterns and feature sets.

    Conclusion

    The evolution of SoundCloud’s service architecture went from a standard monolithic design into a three-tier architecture. We’ve looked at the entire journey in detail.

    Some key takeaways are as follows:

    • BFFs played a key role in enabling SoundCloud to serve different types of clients from the same set of foundational services.

    • As SoundCloud grew, Value-Added Services, modeled on DDD concepts, were introduced to act as authoritative entry points for accessing aggregates.

    • Lastly, Domain Gateways were used to handle the context associated with multiple domains.

    At present, SoundCloud is evolving its architecture on the same path to improve flexibility and keep duplication to a minimum.

    References:




     
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        by "Shahid Maqsood" <smaqsood1988@gmail.com> - 01:54 - 3 Sep 2024
      • Making fashion eco-friendly

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        by "Only McKinsey Perspectives" <publishing@email.mckinsey.com> - 01:08 - 3 Sep 2024
      • Speed Up Your Supply Chain with Our International Air Freight From China To Mexico

        Dear Mr./Ms.

        I hope this message finds you well. My name is Vic from Airsupply, where we specialize in providing expert logistics solutions tailored to the needs of international trade.


        Our Services:

        • Air Freight: From key airports in China (HKG/SZX/CAN/PVG/PEK/CGO) to MX/US/CA,Latin America Ariport,e.g.CX/CV/CZ/CA/HU/NH/OZ/BR/5Y...
        • Certifications and Memberships: IATA certified, JCtrans Golden member, and WCA approved.
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        At the same time, we also need your company to provide us with the following services:

        • Air/Sea Freight:From your country to China or other ports.
        • Inland Trucking and Door-to-Door Delivery: Including DDU&DDP.
        • Customs Clearance: Import and export customs clearance for both Air&Sea. 

        We look forward to exploring collaboration opportunities and supporting your international logistics requirements. Feel free to contact me for more information.

        Thank you for considering Airsupply. We hope to partner with you and contribute to your global success.

        If you need to learn more about us, please watch our YouTube video:https://youtu.be/euPxeTaVxv0

        When you do not desire to receive future emails from us,pls let us know in time, and we will remove you from our mailing list.Thanks.


        Best Regards
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        **Focus on international air cargo service, welcome for checking with me any time.**

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        WCA ID: 104615  RA:28426  NVOCC: 09626

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        by "vic10@air-supply.biz" <vic10@air-supply.biz> - 11:47 - 2 Sep 2024
      • Secure Your Place Today: Sumo Logic Threat Hunting Workshop in Bangkok Awaits!

        Sumo Logic

        Sumo Logic Threat Hunting Workshop in Bangkok - Register NOW
         
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        Threat Hunting Workshop - Bangkok

        Friday, 2024-09-06
        2:00PM - 6:30PM Bangkok time

        Hello Mohammad,

        We’re excited to invite you to our upcoming Threat Hunting Workshop in Bangkok. This workshop is a fantastic opportunity to learn advanced threat detection techniques, connect with cybersecurity experts, and enhance your skills.

        Event Highlights:
        • Expert-Led Sessions: Learn from industry leaders and Sumo Logic experts.
        • Hands-On Experience: Participate in interactive exercises to strengthen your threat detection skills.
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        Preparation Tips:
        • Ensure your Sumo Logic account is set up (if applicable)
        • Bring a laptop for hands-on exercises
        • Come with questions or topics that you’re curious about

        Cheers,
        Sumo Logic
        About Sumo Logic

        Sumo Logic is the pioneer in continuous intelligence, a new category of software to address the data challenges presented by digital transformation, modern applications, and cloud computing.
         

        by "Sumo Logic" <marketing-info@sumologic.com> - 10:00 - 2 Sep 2024
      • Simplify AD user management today!

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      • EP127: 20 Popular Open Source Projects Started or Supported By Big Companies

        EP127: 20 Popular Open Source Projects Started or Supported By Big Companies

        This week’s system design refresher:
        ͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­
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        This week’s system design refresher:

        • HTTP 1 Vs HTTP 2 Vs HTTP 3! (Youtube video)

        • 20 Popular Open Source Projects Started or Supported By Big Companies

        • A Cheatsheet for UML Class Diagrams

        • Top 6 Tools to Turn Code into Beautiful Diagrams

        • 5 HTTP Status Codes That Should Never Have Been Created

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        HTTP 1 Vs HTTP 2 Vs HTTP 3!


        20 Popular Open Source Projects Started or Supported By Big Companies

        graphical user interface, application
        1. Google
          - Kubernetes
          - TensorFlow
          - Go
          - Angular

        2. Meta
          - React
          - PyTorch
          - GraphQL
          - Cassandra

        3. Microsoft
          - VSCode
          - TypeScript
          - Playwright

        4. Netflix
          - Chaos Monkey
          - Hystrix
          - Zuul

        5. LinkedIn
          - Kafka
          - Samza
          - Pinot

        6. RedHat
          - Ansible
          - OpenShift
          - Ceph Storage

        Over to you: Which other project would you add to the list?


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        A Cheatsheet for UML Class Diagrams

        UML is a standard way to visualize the design of your system and class diagrams are used across the industry.

        graphical user interface, diagram

        They consist of:

        1. Class
          Acts as the blueprint that defines the properties and behavior of an object.

        2. Attributes
          Attributes in a UML class diagram represent the data fields of the class.

        3. Methods
          Methods in a UML class diagram represent the behavior that a class can perform.

        4. Interfaces
          Defines a contract for classes that implement it. Includes a set of methods that the implementing classes must provide.

        5. Enumeration
          A special data type that defines a set of named values such as product category or months in a year.

        6. Relationships
          Determines how one class is related to another. Some common relationships are as follows:
          - Association
          - Aggregation
          - Composition
          - Inheritance
          - Implementation

        Over to you: What other building blocks have you seen in UML class diagrams?


        Top 6 Tools to Turn Code into Beautiful Diagrams

        No alt text provided for this image
        • Diagrams

        • Go Diagrams

        • Mermaid

        • PlantUML

        • ASCII diagrams

        • Markmap

        Did we miss anything? What's your favorite?


        5 HTTP Status Codes That Should Never Have Been Created

        graphical user interface, text, application, email
        • 451 Unavailable for Legal Reasons: Access denied due to legal issues.

        • 218 This is Fine: Inspired by the meme, bypasses server error overrides.

        • 420 Enhance Your Calm: Twitter’s old code for exceeding rate limits. Now changed to 429.

        • 530 Site Frozen: Used by Pantheon for locked sites, often unpaid bills.

        • 418 I'm a Teapot: A classic April Fool's joke indicating a server's limitations.

        Over to you: Have you come across any other weird HTTP Status Codes?


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        by "ByteByteGo" <bytebytego@substack.com> - 11:35 - 31 Aug 2024
      • Help wanted: The long-term labor tightening trend by country
        Take a deep dive ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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        by "McKinsey & Company" <publishing@email.mckinsey.com> - 03:06 - 30 Aug 2024
      • Re: Cost?
        Hi,

        I was looking at your website. Do you want to rank your website on the top page on major search engines (Google, Yahoo and Bing)?

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        by "Ashley Hill" <ashleyhill025@hotmail.com> - 01:39 - 29 Aug 2024
      • A Crash Course on Load Balancers for Scaling

        A Crash Course on Load Balancers for Scaling

        Over the years, load balancers have become a crucial component of system architecture, acting as the front-line gatekeepers that distribute incoming network traffic across multiple servers.
        ͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­
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        Over the years, load balancers have become a crucial component of system architecture, acting as the front-line gatekeepers that distribute incoming network traffic across multiple servers. 

        Much like a hotel receptionist who greets guests, checks their documents, and directs them to specific rooms, load balancers manage the data flow within a system to ensure that the system is horizontally scalable.

        By effectively distributing the workload across multiple servers, load balancers help maintain system performance, even during peak usage.

        Unlock this post for free, courtesy of Alex Xu.

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        by "ByteByteGo" <bytebytego@substack.com> - 11:35 - 29 Aug 2024
      • Dive into Threat Hunting: Sumo Logic Workshop in Bangkok – Register Now!

        Sumo Logic

        Sumo Logic Threat Hunting Workshop in Bangkok - Register NOW
         
        sumo logic
        Image
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        Threat Hunting Workshop - Bangkok

        Friday, 2024-09-06
        2:00PM - 6:30PM Bangkok time

        Hello Mohammad,

        We’re excited to invite you to our upcoming Threat Hunting Workshop in Bangkok. This workshop is a fantastic opportunity to learn advanced threat detection techniques, connect with cybersecurity experts, and enhance your skills.

        Event Highlights:
        • Expert-Led Sessions: Learn from industry leaders and Sumo Logic experts.
        • Hands-On Experience: Participate in interactive exercises to strengthen your threat detection skills.
        • Networking Opportunities: Connect with fellow cybersecurity professionals and share insights.
        • Receive Certification of Completion.
        Preparation Tips:
        • Ensure your Sumo Logic account is set up (if applicable)
        • Bring a laptop for hands-on exercises
        • Come with questions or topics that you’re curious about

        Cheers,
        Sumo Logic
        About Sumo Logic

        Sumo Logic is the pioneer in continuous intelligence, a new category of software to address the data challenges presented by digital transformation, modern applications, and cloud computing.
         

        by "Sumo Logic" <marketing-info@sumologic.com> - 11:00 - 28 Aug 2024
      • Real results with AD automation

        Real results with AD automation

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        by "Anu | ManageEngine" <anu@manageengine.com> - 10:30 - 28 Aug 2024
      • more information for Your Telecoms Consultant?

        more information for Your Telecoms Consultant?

        Good morning,

        I wondered if the email below regarding Birchwood Golf Club was of interest. If you require any further information, or if you would like to discuss the partnership in more detail, drop me an email back.


        Best wishes,

        Jack Stevens
        Account Manager
        0330 0436 463




        Jack Stevens <jack@w1g.biz> wrote:


        Hi there,

        I hope you're well, I wanted to reach out because Your Telecoms Consultant has been recommended to us, and we have a unique opportunity that you may be interested in.

        The My Caddie Golf Platform featuring Birchwood Golf Club can help you and the team generate business from our members and visitors, we are looking for a local Telecommunication Company to become our official partner.

         

        Aligning your business with such a prestigious establishment can elevate your brand image and generate a positive association in the minds of potential customers.

        Here are some of the features you will receive in the partnership:

        - Exclusivity for your sector.
        - Providing you with exposure on the members and visitors iPhone app.
        - Exposure on the members and visitors Android app.
        - Your branding on the flyovers on one of the holes on our Birchwood Golf Club web flyovers which is trackable and targeted to your demographic within the local area.
        - Access to our networking groups between all partners and plus ones.
        - Complimentary golf for you to entertain clients, colleagues and guests.


        The cost is the equivalent of just £26 per week for a 2-year partnership + £399 Artwork (one-off, optional) + VAT.

        Artwork is optional but if you want us to do it for you, you can change it up to 8 times over the 2 years so every quarter you can revamp it and put new offers on. We'll also give It to you for further marketing.

        I have reached out to a number of companies locally and will be operating on a first come first serve basis so if the above is of interest please let me know as soon as possible to avoid disappointment.


        Best wishes,

        Jack Stevens
        Account Manager
        0330 0436 463





        We have sent this email to info@learn.odoo.com having found your company contact details online. If you don't want to get any more emails from us you can stop them here.

        West 1 Group UK Limited, registered in England and Wales under company number 07574948. Our registered office is Unit 1 Airport West, Lancaster Way, Yeadon, Leeds, West Yorkshire, LS19 7ZA.

        Disclaimer: Our app operates independently. While we provide authentic and accurate hole-by-hole guides, we do not have a direct association with Birchwood Golf Club or claim any endorsement from them. We aim to offer golfers a reliable guide as they navigate their favourite courses. As a value-add for our advertisers, we offer free tee times at Birchwood Golf Club which we procure as any customer would, directly from the venue. We also host networking events, which may be held a various local venues as well as online sessions.Furthermore, advertisers have the unique opportunity to be featured in our flyovers of each golf hole. All offerings are subject to availability and terms.

        by "Jack Stevens" <jack@w1g.biz> - 03:06 - 28 Aug 2024
      • How to choose your new CRM system...

        How to choose your new CRM system...

        Hi there

        With over a decade of experience working with businesses like Your Telecoms Consultant, we focus on designing Customer Relationship Management (CRM) systems, tailored to the unique needs of each company.

        Whether you're new to CRM systems or contemplating an upgrade due to system limitations, I urge you to reconsider an off-the-shelf route!

        While off-the-shelf CRM system options offer a budget-friendly entry, the costs escalate as your business grows. Opting for a custom system upfront involves a one-time cost, ensuring a tailored fit without ongoing expenses.

        Here's why our custom CRM systems stand out:
        - Tailored to your needs: Unlike off-the-shelf options, a custom CRM system is built precisely for your business, aligning every feature and functionality perfectly.
        - Scalability and flexibility: With a custom CRM system, you have the liberty to scale and adapt as your business evolves.
        - Enhanced user experience: Custom CRM systems prioritise user-friendly interfaces and tailored functionalities, easing the onboarding process for your team.
        - Greater control and ownership: With our custom CRM systems, you retain full control and ownership, enabling seamless changes or enhancements as needed.
        - Long-term cost savings: Contrary to off-the-shelf CRM systems' hidden costs, businesses investing in custom solutions witness an average ROI of £8.71 for every pound spent.

        Ready to discuss how a custom CRM system can transform your business? Simply reply to my email and we can schedule a call.


        Kind regards,
        Andrew Miller
        CRM Management Ltd
        01759 361 845
        crmmanagement.co.uk







        I have sent this email to info@learn.odoo.com. If you don't want to get any more emails from us, you can stop them here.
        CRM Management Ltd - English House, Railway St, Pocklington, York YO42 2QZ - Company no. 10684534

        by "Andrew Miller" <Andrew@crmcompany.co.uk> - 03:04 - 28 Aug 2024